Auto Section
m
VOLUME XXIV.
SECOND SECTION
LA GRANDE, OREGON, SATURDAY, JANUARY 30, 192G.
TWELVE PAGES TODAY
NUMBER 95
Motoring Nexvs
FRISCO SHOW
BEGINS 100
, Eyes of; Western World
Focused on Californian
City a$ Display Week
Starts.
SA.NItANriSCO (Special)
With the opening of the tenth an
imal 1'vicffic Automobile .show to-
day tho eyes of the western motor
trade are focused on Kan, Kranctsco
' for what will undoubtedly be the
biggest motor display ever li'id
west of Chicago. . "'
With tho ' Hun Francisco show
dates set at Januury 30 to Feb
ruary U, tho same as the Chicago
Mshow nd over two weeks earlier
than cvVr before, the importance
of the local display is much great
er than heretofore.
It means that coast dealers will
have the same chance of seeing tho
new models and receiving the new
trade gossip as the dealers of tho
middle west, and that they can at
' tend trade meetings here, view the j
new offerings of tho Industry and ;
place their orders for the coming :
year wllhout traveling three to five
days into the heart of the middle
west in tho blizzard and ssoro wea
ther wlv'fli generally ushers In
February in that section of the
country. '
. Show Outlook ICosy.
The earlier show dates, the fact
that nearly all of the big factories
are duplicating their New York ex
u liibits ut th-8nn Francisco display
f and the enthusiasm of tho big dls
. tributors in calling special trade
meetings for the show week have
combined to make tho show out
look better than ever beforo, from
the trade standpoint,
Greater interest by the public
and an increasing attendance Is
'also indicated. Keports from tlio
New York show lndicu that rec
ord breaking crowds were in at
tendance at that display.. Interest
of I he funs In tho improved mod
els that are being offered by many
of tho factories and the fact that
, . seven new cars- or old makes of
new design will lie shown ltcro for
the first time at tho show will un
doubtedly mako for 'a high at
tendance record.
pecorutions, always a feature of
the San Francisco show, will again
be a headline feature of tho tenth,
annual exhibit. George Wahlgreon,
veteran show manager and decorative-wizard
--him bften:worklng with"
a corps of artists, decorators and
designers to make thls'year's show
even more beautiful and more
spectacular In lighting and decora
tive effects than those that have
jueceded it. It 4k freely predicted
that this city will again win, the . then from neutral to econd and
distinction of having the most j release clutch, this double muneii
beautiful show in America. I ver atniost invariably ossures sil
An outstanding feature of 'the, ent shifting. y
Today Chrytler Is talked about
and desired with even greater
eagerness than two years ago,
when it brought the first new note
to motoring efficiency in yean.
Chrysler was first to sweep old
traditions aside. The new kind of
' performance, comfort and beauty
which Chrysler created, captiv
ated the public and exerted a tre
mendous influence on all motor
car developments since that time. .
But even the past two years have
not brought any other car abreast
of Chrysler.
i
Chrylcr, meanwhile, has devel
oped its own new measures of
manufacturing fineness, new
features of extraordinary equip
mcnt, new superiorities of per
formance and new standards of
TRAFFIC HEAVY
ON OLD OREGON I
TRAIL HIGHWAY;
Judging from a recent traffic
count the travel over the high
ways leading out of u Grande
Is unusually heavy for this "sea
son of tho year. At Mcuchnm, on )
t ho Old Oregon Trail 1 0 H tars
passed and at a point ono mile
west of Union on tho -same high
way a 11 It j nuiubiT of autoH pass
ed. At the top of the Mlnam hill
on the ax CJiande-W'atlowa lake
highway 70 cars were counted.
This co"int was taken Wednes
day, and two more will be made
before tho end of "winter. The
' . '
!, . , . . . .
of the year is to determine, the j
nmounL of winter traffic on roads
highway department.
Officials who took tho count
statu that most o the 'cars were
listed as "through traffic."
automobile show will be its music.
J'attl Whitcman. outstanding na
tional fliruro anil one of the fore-
j most musicians of tho world, has
i,u(,n engaged at a reputed stipend
Gf $25,000 to play for the dhow,
i0 comes direct from Now York.
the scene of his latest triumphs and
leases directly after tho close of
the auto show for Florida whero
lie will, play ut one of the famous
Florida hotels for a remuneration
that makes a king's ransom look
smalt.
Wliilcii.au to riay.
Haled uh the King of Jazz, this
debonair director and his 28 piece
orchestra will play afternoons and
evenings at the Kxposltlon Audi
torium show and it is expected that
tho double attraction of motor cars
and jnzz music will attract, thous
ands from all. parts of California
and the iNieiric coast to tho big dls
pl,l Tho show management has an
nounced that In spite of the many
ne w f cat u res, tho decora 1 1 vo e f
fects, the pew models and the won
derful Whitcman music, that there
will be no advance in the regular
prices that have prevailed in for
mer yours. The admission price
of 75c will include war lax. How
ever, for tho convenience of the
thousands who may wNh to rest
and view I he great show spectacle
while listening to tho Whitcman
nmslc, arrangements have been
made to clear the balconies and
reserve seats for afternoon and
evening concerts for fifty cents ad
ditional. It is expected that thlM
announcement will - bo welcomed
with enthusiasm by the San Fran-
I Cisco music loving puimc. wno ui
ter having viewed the display may
Wish - to . came again' during the
week for cither matlnco or even
ing per fu Vina noes.
Silent Shifting. -If
a driver will depress the
clutch, shift from now to neutral.
fobs WYt&mn
riding and driving ease in the
Chrysler "70" and the Chrysler
"58" as well as in the new and '
superfine Chrysler Imperial "80".
The world has given recognition
to outstanding Chrysler superi
orities with a volume of popularity
that sweeps beyond any previous
height.
The purchase by the public of
more than 280 million dollars'
worth of cars of Chrysler manu
facture during the first two years
of Chrysler history takes premier
rank among the industry's roobt
brilliant achievements.
The Chrysler Corporation prom
ises that the emphatic superiority
which is the foundation of this
overwhelming success, will be
kept as far in advance as it is today
Leo J. French
Corner Jefferson and Elm.
Automobile Dealers Look
Forward to Greatest Year
Expert Views Outlook Sees No Need to Worry Con
cerning Market for Cars in the touted States
World Horizon Bright for Auto
motive Trade.
oitIjOok rm coming
yi-;ak
Foreign business will exceed
all previous years.
Farm trade will be active.
Domestic conditions promise
steady employment. . ,
Uail lines will increase use of
motor vehicles.
Suburban residential and trado
growth. .
(Hy Charles Clifton)
lurlng the coming year the
automobile business looks forward
to the 'biggest and most conserva
tive period in its history.
This seeming paradox" is ac-'
counted for by the fact that us we
enter I ! 6 the activities of the mo?'
tor vehicle business are world
wide. . ,
We have exported cars and
(rucks to- all quarters of the globe
for inahy years, but the past year
hus been the first time when for
eign markets called for unilH pn a
scale that might be considered vtd
time production.
. About fiKo.oou American motor
vehicles were sold in foreign coun
tries during the past year. .
This was a 44 per Cent increase
over the preceding i-eur.
This volume of foreign trade is
the best guurunt.ee, the most fav
orable economic sign which, we
could enjoy.
riact; of IiiK-al Market
I have never felt, and I Uo not
believe, that there is any need for
worry concerning the market tor
automobiles in the United States.
The so-called saturation point
Is a figment of thu imaglnatlpn, a
theoretical assumption that- we
could have a situation where every
fa m 1 1 y would own a ear, no cars
would wear out, and there would
he no growth In the nation's popu
lation. " '
There Is. obviously, no such
static posslblily. Yet the satura
tion point has been such a popu
lar concern that in tin; past II has
had a strong psychological effect
In , some quarters. Hence this vol
ume of foreign business lends 1c
clear the air. to demonstrate that,
whatever might happen In Ihls
country, thv-re remain the markets
of the world as purchasers of our
motor' vehicles.
Ninety-t hree pvr cent of-the pop
ulation of the world living 'outside
of th Culled. Slates, now owns
about l!i per cent of the total reg
istration of motor vehicles.
Go Into the manufacturing plants
of the large companh h and you
will find weekly records, of scales
all over the Culled States and
abroad.
1 The sales department knows
how many earn of its muke are In
dealers' hands, how ninny have
been sold during the past seven
days and how muiiy cars are on
order.
Whenever n general market soft
ening appears the factories arc
prepared to curtull production,
until the slack has been caughL
up. With this careful check-up on
the field even a big production
program can be handled on a
sound basis.
I let urn of tho Farmer
While foreign trado will be the
feature of 1 1 20, the domestic sit
uation will also be favorable because-
of the improved position of
ugrlculture.
There are morn than tG.onn.OOn
farm families in the Cnited States,
which represent the largest single
bfock of buyers.
It is a tribute to the slahlllty of
the automobile business that it has
been able to go forward ut a lime
when ' agriculture whs having a
hard time.
One reason for this is that auto
mobile prices have been constantly
lowered so that lips farmer can
purchase the average car for 50(1
bushels of wh'-at. today, while it
reci u I red 1,482 bushels In 111 I 3. -
In general, however, prices of
commodities have remained high
with the exception of foreign pro-
duels, so that agriculture has been
at a disadvantage. Whereas as one
time tire farmer represented one-
third of the automobile purchas
ers. I he percentage for t wo
three years declined lo around 80
per cent. 1
In HCO, with ugrlculture in i
better economic, position it Is ex
peeled that this group of buyers
will be actively in the markr
again for manufactured business
will benefit along with th others.
a, 200, i;nilolv(Hl Hy Industry
i Willi these heallhy conditions in
view the outlook Is excellent for
employment.
This Industry directly and in
directly, provides a living for - 3,
200,000 persons, :
About 3f(i,ooo oT these are en
gaged In the manufacture of cars
and trucks. The remainder - are
factory workers In the parts acces
sory, and raw materials plans, or
engaged In the sale or . the pro
fessional operation of automotive
products.
Tut automobile business is 1 ho
uiignst industry in nie country,
according lo tho United States dc
nartment of commerce, the rating
being based on the wholesale value
of the products.
This fact has considerable bear
ing on the. general economic pic
lure,' b -cause when tho largest
business In the country is active It
means that there Is an enormous
payroll which is utilized In buying
groceries, shelter," clothing, shoes
and the other products which peo
ple use. Ju short, 11. Is an insti
gator of prosperity all ulong Hie
line.
Man lo Honor Veteran
' Stuclcbakcr Employes
"Vetera n Kludebaher employes
will b honored by a policy ju:.l
adopted providing for the naming
of plant gales and slreelH after
eld employes," M. J. Goss Ula-j
ti imilor here, declares, 4 '
"St. i eels named fur pioneer,
ft eat soldiers and statesmen- I mil
dead In the majority of costs arc,
coi-.imon enough. Itut the plonecis
Hiud hak"r proposes lo honor, wiih
only three exceptions, lire hale
and Ina rty. Several, in fact, nr.
rtltil in lively engaged In the plan's
which they have helped to b ill I.
"WudebaUer hus alwny.f Im-ii
proud ol I he number of Its em
ployes who have records of long,
ftiltiiful service.' Nlii-ly HtudehaU
T i itiployes are on Hie corpoia
' ion's pension list, recelviuic a reg
'(iuriy monthly pension. Them; eni-
I ploy h l.avc all served Hie eo'rpor-
; ut ion ?') a rs or more ii ibl are
j i'u ean- or more of nice whieh
automatically entitles them to the
bi in f.ts of (he pension plan.
"Tin re are a number of Vetera l
employes In I lie Stud' lmker body
phi ills who an: working side by
side with their sons, leaching th
Irtill of their eon eh building ex
perience to the next generation. It
is only fitting that Hie 1 corpora-
lion Ahould pay some form of
recognition lo these vet emu fui
p.oyes as It lias decided tu do
In naming plant gules unJ
st r rlH."
, Inmi'I Knock.
A kuoeking motor makes lis idop
at. once,
iuir engine must be free of any
flaw.
Uul when when w turn and knock
our fellow man.
We never stop lu aiiahzf- tht-
cause.
j If lie d'H not appear Juiit what
I you like,
I Jf ou don't qulto agree; with
' What he sniij.
Don't knock, but turn within our-si-lr
And. start to i-huii tho carbon
from ) our heud.
Il-nl lApmnN and . ufilriui
IKin't x'-rt ' much afrr-ntctli In
Kt ri'winjr a mrk Hut? no UkIiH
j Into n. hut nwlor. Wh.-n the mull!'
Ii'uuli the :yllnJ-r mi-lal will -uii-Irmt.
milking It rxtn im ljr dlrrii till
lo rviuove tho pluf when ntcm
iHr'. ,
RUBBER PRICE
if GO DOWN
Sir William Letts, K. B.
E., Says Anlcrica Must
See Present Condition
in True Light.
In an Important statement given
to the press during the New York
Automobile how, Sir William
Ijelts. K. K, it., president of the So
lely of Motor Manufacturers und
Traders of Cirent llritaln, covered
tho rubber situation us it is seen
from the-British viewpoint.
Sir William was on hi 27th trip
to this country in tho interests of
the motor car industry of Great
llritaln, und Continental Kurope.'
He expressed himself as minuted
it lite continued prosperity of the
lutomobile industry, stating that
in Kurope there was a steady up
ward tendency but that, 11 was not
om parable to the developments in
Ihls country. He also wild that
the Motor Transport Congress wis
beneficial lo tins whole world as
the transportation problems of Ku
rope were analogous to those lie re
und that the alms and object d of
Great Ilrltain and Kurope were the
same as those of America.
Treating upon the rubber situa
tion, Sir William said, "I was deep
ly interested In what your Herbert
Hoover had to say regarding rubr
her and the present mice lenden-
les.t 1 was pleased to hear him I
for we In Great llritaln are appprc-
elatlve of the high position he holds
in your government. ,
Too .Much Has Ileen Said.
''Before I came out here on this
trip, and since I have been here.
I have felt, that loo lnuch has been
said and written In America regard-.
Ing Die rubber situation and that
it has been treated too much from
the American viewpoint. I
"Just as rubber ilscir Is elastic, I
the statements regarding it have ,
been si retched quite far enough.
The American has got. the. same
conditions Identically as Great Bri
tain and the rest of tlpx world In
lis purchase of raw rubber and no
advantage has been given lo Great
Britain or any other country as
against America. F.very oho Is on
tht' same basis.
"Sir Jtobert Jlonm. G, B. R, in
his statement lo the American
newspapers of January Itrd puts Hie
natter so ciaiiy that 1 do not
believe that It is possible to chal
lenge hlH.Htalcim uls. It is of no
usf to try to rope In the sentiment
of automobile users regarding rub
ber ji rices. They urn in exactly
the same position regarding the
price of tires lu re as Uiey are all
over the world. The prices of
crude rubber as supplied to your
manufacturers arc the same as they
are all, over the world. The prices
of crude rubber as supplied lo
your manufacturers are the same
as they are' lo inauiifael urerH in nil
other countries. No one can 'say
that the British government is pick
ing the price or rubber.
"The Stevenson act, I believe II
Is generally admitted, has saved the
nil nation. The present price lo
which rubber has soared "lias been
ionised by mil hlng more or I'hh
TUDOR SEDAN
F. O. B. Detroit
ff Runabout $260 T
Touring- . 290
Coupe ' 520
I'ordor Sedan 660
Clnt1 cr In color.
nrmminf.Mr
rim. .nti M.n.r ftfr.
on ifpen c.r..
All price. Ao.k. Unroll X
than speculation both by Inkidora
and outsiders. It is just like spec
ulation in your wheat pit and cot
ton market. Had there been no
Stevenson act tho planters and tho
estates would have gone broke.
'lt is rather surprising to talk
about the present prices affecting
users in a country whero motor
cars aro In such phenomlnnl de
mand especially when you consider
I to
: Save Your Money
Yotf niay have a barrel of money. We hope you have , '; '
Uut we' can't give you one cent's worth more of dollur-for-doUar tire
value than the man of modest means can get in a Goodyear, Tire, today t.
The fact lit, Goodyear qualrty Is now wlthtn reach of all.' ' ' .
That's what comes of building he best of tires and pricing them low.
NOTE THESE PRICES ON GOODYEAR
PATHFINDER CORD TIRES
:S0x3', Clincher $10.20 ; 32x4', Straight Side ..-...$23.75 '
32x4 Straight' Side .....'..$19.20, 35x5 Straight Side ........$33.60
Other Sizc3 in Proportion , .
. ', .v ' rV; : .: ... ."'"' ' ' ''' ' ,
Wt H. Bohnenkamp Co.
The Ford Tudor Sedan, with all-steel
body, is an ideal family car. Anyone can learn
to drive it. Seats five passengers in comfort.
Ttie nearest authorized Ford Dealer will
gladly explain the easy terms on which, this
good 'looking Sedan may by purchased.
how different this country in In
general prosperity from other coun
tries which are user of auto mo
biles. And In theso other countries
the same condition exists which ex
ists here.
Ilubbcr lrlcus Coming Down.'
"We In the automobile Industry
In Orent Britain, are just as anx
ious as you aro hero for tiro prices ,
bo put at an econoniio figure. 1
WW
-buy Goodyears
0 Detroit, Mljh.
"In piy humble- opinion, rubber -prices
are eomlng down. . . v
' "The complete relief under the ,
Stevenson restruotlon scheme, of .
100 per cent will be In operation
in February and should give treat
benefit to the situation. In my
humble opinion tho government
having stood behind tho Stevenson
.(Continued on Tovo Ten.)
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