Monday, November 0, 1025.
Page Four
THE LA GRANDE EVENING OBSERVER
tract let for concrete tilore build-
I
4
I
(Incorporated)
An Independent Newspaper
FRANK B. APPLEBY
Editor and Publisher
HARVEY F. MATTHEWS
-Business ManuKtif
Published evenings, except Sunday, at llll Adams Avenue,
La Grande, Oregon. The Observer-War published every Friday.
Entered at the Postoiflce at La Grande, Oregon, aa Second
Class Wall Matter under act of March I, 1171,
OFFICIAL PAPER OF UNION COUNTX AND THH
CITY OF LA QRANDJ4
MEMBER ASSOCIATED PRESS
The Associated Press Is exclusively entitled to use for pub
lication of all news dispatches credited to It or not otherwise
credited tf published therein. All rights of republication of
special dispatches In this paper, and also the local news here
in also are reserved.
SUBSCRIPTION RATES '
By Carrier
Dally, per month In advance
Dally, six months In advance ,
Dally, single oopy
75o
-14.60
By Mall
Dally, per month In advance-
Dally, per six months In advance.
Dally, per year In advance-
Weekly Observer-Star, per year-
60a
-12.60
-S6.00
-12.00
ADVERTISING RATES
Display, foreign, per column lnch
Display, local, per column Inch-
Time contract rates on application
..42o
-400
HOW TO OUT ON: Ask. und It shall be given; SL-.:k,
lind ye ahull find. .Muttliew 7: 7.
Someone says that travel teaches shrewdness, but any
one who can make money enough to travel very much
these days is shrewd enough.
La Grande should bo host to a big crowd on Armistice
Day. Every effort has been made by the load American
Legion to provide a celebration worthy of the occasion.
Pendleton and Baker will send large delegations and Union
and Wallowa coufnty towns will make this city their ol
jective on Wednesday. Come and enjoy the day its ob
servance should mean much to every citizen in the country.
$7,500.00 PER PAGE.
The Saturday Evening Post, oldest and most prosperous
magazine in the United States, has announced an increase
in advertising rates which will go into effect with the first
issue of February, 192G. The advance is made on a basis
cf circulation growth amounting to over 300,000 copies, in
tho last five years.
To the average person not acquainted with advertising
rates, circulations, etc., of the big periodicals the rale of
the Saturday Evening Post is somewhat amazing. Under
the old schedule one pnge in black and white cost an ad
vertiser $7,000 for one issue, in two colors $8,500. The in
crease provides for $7,500 for a black and white page and
?9,000 for a two-color page. Other new rates will be : back
cover page, $15,000; center spread (two pages), $18,000;
one page in four colors, $11,000; a single column, $1,875,
and a single line (11 agate lines to the inch), $12. One inch
which is the common ad unit of measure for the average
retailer will cost $108.00 in The Post. This line rate, in
cidentally, has not been increased, charges for larger space
being the only items changed.
Although these prices seem fabulous, the reader-cost
is actually very small and it is that consideration which
interests the intelligent advertiser. The Saturday Evening
Post had a net paid circulation on Sept. !i()th, of 2,!!(ifi,885
copies (average distribution for tho previous six months).
This is a huge circulation, yet it is not the largest in the
country, conlraiy to popular opinion. Tho Indies' Home
Journal, another Curtis publication, has a larger circulation
and a higher advertising rale. A black and white page ad
in this woman'3 magazine costs $9,000.00 and the line rate
is $15, the inch rate $180.00 per issue. Its circulation is
2,43:1,900.
The large circulation of The Post is, after all, only
about 10 per cent of tho families in the United States. In
Oregon, for example, this weekly publication has a circula
tion of only 32,521 copies, according to figures of a year
ago. On a basis of population and estimating It Crande's
total at 10,000 and Oregon's at l.ooo.iioo. there would be
not more than 325 copies of The Saturday Evening Post
circulated here each week. The Observer delivers over
1,100 papers in the city each evening.
In each issue of The Post the advertising carried usu
ally represents an investment of from one million to two
million dollars. That it is a good investment and that it
reacts favorably is shown conclusively by the continuous
spending of money for this puiMse and the ever-increasing
volume that The Post is enjoying. It must pay the ad
vertisers handsomely. And it must pay the Curtis Pub
lishing Co. quite well, too, as shown by the income tax of
S2,0 13,109.17 paid by that corporation last year, indicating
a profit of something over sixteen million dollars. Three
metropolitan newspapers The Detroit News, New York
Times and Chicago Tribune, each paid taxes indicating a
profit of close to four million dollais apiece. Yet, in pro
portion to the iiuestment, the returns ale comparatively
small for both magazines and newspapers. Pig business
iilid big figures invariably go together.
OUT OUR WAY . By WILLIAMS
WMUO ER F," wtu.1 CArrX
M&mM 'CTl,'mmm iiv i i r cause -
I ' ' M B'-Tf FER GOSH " JJ b
! W, i ' ' . ! . VVrw.-,e-r IN-TW BACK U
W I i J ESS U! AM rrlL NEVER m
EwJi t j&sk : m
imiKW yiw
..-lLinc.e crinn r' nauc. - .J.R'.w.lL.f.Ms, . .
L"' W-MT ALWAMS SO GOCO. . ' ayJmmc ' J j
- ; I
s: T will be nady froecuianu- by thj
MM CPX- There
I jjPcrffigy ma mo. i
f- Br Junius
l
roitTI.ANO Yakima vulky
wmibi rullrouj turvicc direct to
1'ortlund und the I'ueific.
Kouthfrn I'iiclfic 1U2C ,infv.'rtis.
IiiiK will curry tHpecUU cmphusUt on
Uret'on advantages.
MILTOX Tomatog filnpind
laltipped Ihroutrli Fret-watr Grow-
Ivm' association paid II US per tun.
KAIsKM Westt-rn Iaif?r Con-
Ivt'iiing- company. $20,oou corpo
ration, alinoat rrudy to atari work.
Ort-Kon'H potato crop for 1025 is
cat iin a U d at OtiS.OOO bushels.
MILTUX A tlTJXMI fndt lrvi-r
brought fruit growers $7U0y rc
j turns tliis year.
POHTl.AXU Mori; tlian 30im
Ipute bred animals shown at J'a
eifi Internationa) Lives lock expo-
(sition, under 13-ucre roof.
KAI.KM Ui-strict clov.-r need
crop will be near 150 tons, worth I
XOJtTil Ui:M--Slle bought for
I sawmill, to cut 250.000 feet Pr
Hhift.
SAI.KM On-ffon I.lnen MiM.
I $640,000 sitliscribed capital, ready
! to build plant.
1 I! X 1 K K Ort'fron Walnut
Growers' asMoeiation Iwra lias 150
grower members. .
MAIISI-IKIEMJ Vdar v.-n.-rr
and battiry separator fueturics
runninff double nhiftH.
HAHrKU-Malhenr'H Knat dia
tomaceous earth deposit being developed.
MrMIXXVlM.K Maeiiinery be.
iiK ad tied to criuipment of ;luve
factory here.
KI'fSKXE Forest fire patrol
will build i;t-mlle Nelson Cret-k-UlachUy
phone lino.
I'raiiltftesM of tbt nuMlern ftlrl
ban at least ntvoinplbolu-il olio kimmI
work: We; nu limijer hear women'.
iintlertliincs sjHikeii of as iiiiiuen-
lioimuUrH.
The (fardeiier trims 1 lie rose
Irees to Improve the blooms; do
you siippoHe we uro . trimmed for
a similar reason?
.
'Tnderstand tint Jones went out
on a party the other day und got
ptomaine poisoning-"
")o you suppo.se he left the food
in tin too long?"
''Well, it was laying In the bark
h at of his Ford all afternoon."
I HIM lIKll HAND
I h'ld In-r hand one night in June,
HeneutR a Htl wrw 'kim ntiiTr
I'poil the wave-waHlind Kind:
Her eves like diiimnliilH 1 nuked in
mine. ' -
.My heart was filled with love
divine.
The while I held her hand.
I lifld lief liiintl- I Mnnko (lie uonl
' Tll.lt flllh- H I. . .. ,.n,i 1. I
And cloud of fleecy ln.ee';
Out there upon the bench'. sand
I stole a kips, and held her hand
Or she'd h ive Hlapped my face.
IHiier " want smie raw s-ti-i-H.
'I'.iey must mt Im- Ux law
ir Ik miuiII, not n salt), anil nut
Iimi ci ft. They must Is- cult! ami
I'm in a hurry for them."
"Walter "Yii.. sir. Will m
hnr them with or Althoiri
pearls?"
When those Ford ;ilrsMpH tall il
win be lot- of run io get out ami
crank I In m.
When a ni mi outgrow fairis
and Santn I'laus he still believes in
statistic. 9
Our .ns bis Hlea of bliss Is
I'.ilen rilleil Willi tipples ami n
nieii. y
s)
Molm." Iiih wire HMkeil when lie
got home ni 3 o'clnek in the morn
ing, ''where litiw vnii been?"
in C4.nf re?ish." he replied, nnd
she h;:dn'l Hie litart to ak him
wh.it iia.l been arrnmpllfthcd.
'Tin sweet to loe;
Hut. oh how bitter
To love a Rift.
And then nut ghter. -
A ill.-1 "Tilts h my Inl'Mt ple
tnre, 'liuiiders at Work.' U s iuite
renhj-tle,"
Friend "Hut t In y are not at
work I"
Artist "Yes. that's the realism:"
i-lni pie has Is-ei. rouml to be
tbe hnmlieM Utr iill-nniml live.
'One (iiiiteniftit feature is that
;lien ton deni It, ou ncer linv
to pick it up.
Well, America him slow to go
arms: too- can't kirk if the others
j are slow in nmiliiK a crow.
Another stnte Roverniil by wo
man is the Mime or matrimony.
POitTKAND I'onstruction
00,000 Faciftc building started
to have tenants' automobile stor
age in basement.
ItAlNlIit City will Improve K
0f (street and Xtnt xnd TfUlh streets
iril.LSUOHO Hay-Mnltng can
nery this year has paid $i'5o,000 in
wages and $533,500 for 9310 tons
of produce.
MAI:KIIFH:1,1 Coos Hay Wa
ter company will spend $150,000 in
plant Improvements.
HAKE II Clover Creek Copper
company tunnel is 300 feet in good
t
'aclfic Empire
M'GK.NE Penult Issued for
S30.000 apartment house on Lin
coln street.
AIJIAXV Many men working
on Seven-Mile hill and Fish like
highway.
COUVAI.1JS Oregon Agricul
tural College starts forest nursery,
to furnish trees for farm planting.
ii 11 shorn has assessed valuation
of 11.304.360.
WAIU.EXTOX -Prouty Lumber
W1LLAM1XA Isoru! men plan'
to build new mill liere soon.
Sf'IO Machinery arrives for
powdered milk plant as part of
milk condensery.
SPl:lNOFlKLI Heavy
tug program under way.
POKTLANIJ
company, bond department of iheie.
Hroiherhood banks In the north
west,, locates here. Urot her h-ood
controls ? 1 uo.noti.ooo resources,-
MEOFOKI Price of hit renls
for butlerfat stimulates dairy iiig i
Ctatskanie c-lery growers report
yields up to 650 crates pi-r acre.
POItTLA.r I-'i-deral forest
sales for first quarter of fiscal year
naeh i.or.r,ii;.'i.
.McM I NX Vll.liE Western t'ro
dui'ts company buys local ke plant,
it.1 ,ee'fiilh coast purchaHe.
MM.WAIKIK Proposed new
s-ewer.sjsiem may cost up to $75,-
l.ast link in Itedmond-The Italics
highway is living completed.
Columbia river cranberry crop is
estimated at 150 carloads.
ST. HELENS New blub
MEUKORI) Hum-rest Orchards
pay $ieii.(tiiu for 317 acres near
Voo'rlii'i s Crowing. Company will
Invest $:imi.oimi more tn orchard
utilties, including cold storage.
on
. MEI'FOUO Work begun
new Adventist church. Io cost $15.
000.
CLATSKANIE 1'nlon oil com
pany spends $:tn,ooo on di.ilribti
tlng plan! and equipment.
UEEHSPOUT Standard Oil
building new oil plant here. Con-
A Good Tackle!
-'-tliul's what you'll say
whrn you tuck!,' our
hohi:moim
.Ml-:THOI, t'Ol ill
CAXDV
Ilk Per l.lOK
ll's urt'at for cuukIi.
Red Cross Drus
Store
if! I! X-nS ihm.
Iti ' ' i - "
Htl S.htflur g A I j I
d Max ' I
Smart New Clothes
. We Are FVaturinp;
CLOTHING that is correct in every
detail, because. Hart Schaffner &
;. Marx made them for us. Tailored by ,.
the best craftsmen of the time and of '
the finest of domestic and imported
woolens that can be had. In colors -that
are increasing in popularity daily,
Brackens, Granite grays, Heathland
heathers, Bottle blues and you'll like
these new colors, too, because the well
dressed men are wearing them.
$45, $50, $55
N. K. West & Co. Inc.
& llox company loads 2.L".hi,0(i0
feet. export lumber in one week.
Em EXE Cornerstone of new
Masonic temple laid.
POHTI-AND Lumber and wood
manufactures hem were won h
$17,2iif..4o in l-ji'i and UZ.jIA.i
37'J in 152a.
Carload of Trout dab- Supreme
c-i.-ry shlppd to Tampa. Florila,
Houthern celery center.
t'maiilla farniers sllll have one
half of their 4.750. 000-bushel
wheat crop.
Hood Itivep Vinegar company
will rebuild lis plant, burned sonle
time. go.' -
UAUIUKItritt; onen ie floor
being laid on Willamette bridge.
Ifivtiuy is finished.
The Start
Isn't Hard
: PUT KKKriND AT
TOl'lt SAVINGS AC
COUNT IS WHAT
COUNTS. . . .
IS TOCItS OROWINQ
RKOITLAHLT EVERT
WEEK?
La Grande
National
Bank
Sound Reliable - Propessl-
UJl W (ill V-
t : -J Ml VI
'1 tl
GIRLS' COATS
Aire to 16, priced ?2.,")() tu
?10.()0 in school styles. 55.00
1 lf liijrh gnule wool niaterials.
Snappy styles and colors.
IIALHRKiGAN DRKSSKS
Ajro 8 to l'J, good colors and styles, $3.95 lo ?3.!I5
Norton's Kiddy Shop
ICvcrytliltig In Iufaiits' anil Children's Wear
USE
Blue Mountain
Butter
And . .
UL-UK MOUNTAIN UK CREAM ' ' t
Ilome-mude Producls Honest Quality Always
BLUE MOUNTAIN CREAMERY
R. F. TVLKR, Prop.
Telephone Main CO 1109 Washington Ave.
i - :. , J
IB
About the worst atrt-ak of luck
toda In a rhUiik'o man whose rich
wife In afkini; lor a drtorce.
Guaranteed Used Fords
19-5 TO i him;
A-l ineelianical riiiulilion: ;mkI sippvai iiiu-t"
lots of c.vlins; Riiaiank'id.
?;;."o.oo
Perkins Motor Co.
l'honc M-300. for. 4lh and Adams
Be Q.u.ick-Bc Sure
Ort the rbht rftneJy the he mi know.
5ouic,,nuretht millioninowetnpl0?
The uttnoat in a Uitie. IVomoVJinine
in ideil form. OMi op in 4 hours. La
Onppe in tUr. The vitetn clr ined J
toned. Noung CEmrrt with Jlul .
CASCARAOUININE
Two Convenient Locations to vStop and
Shop For Greater Saving's
Snodgrass &
Zimmerman
Exclusive
Undertakers
Our lovalld Car Is usrd but
for one purposa of cotivr-.
In the sick and Injured an
whera they aut to so.
aula "1 Nlnt or !
Walkoi's Red Hot Tamalcs
No. 1 tin VW
Walker's Chili Con Carne .
No. 1 tin : Lie
Van Camp's Pork & P.cans
No. 1 tin 10c
I'ontana's Macaroni, Spaghetti,
Noodles, pk. i)c
11.0. Quick Cooking Oats, pkg 17c
Quaker Oats, large pkg , 9c
Basket Groceteria
AND MARKET
Nct to Arcade Theater
MAIN 100
The bhuv lo tsi'l ntir
ilium',' wurfh in iiialit,v
:nl prat. W enn s.-tywttb-ul
bi'vitaitu that tair nic.it
l lr IIm wry
WHY?
ItcrMlM' Ihry niiili- ffriinl
prnltl-fitl siren.. Try tlii-ut
- liny iIh-iii you'll timie Ifclrk
fur nuirc.
2 lHnirN lirlmv lllllrk
lioniun Meal, large pkg...'....
White Spray Pastry Flour-10-11).
sAck
...J7c
13c
2Sc
.29c
TWO STORES
The same goods at
the same prices.
Loyal Taking Powder, 12-oz. tin.
Calumet Raking Powder, 1-lb. tin.
Jasper's Graham, -l-lh. sack
Ron Ami, per cake He
Citrus Powder, large pkg. ...24c
Ivon- Soap, lni Sc '
La Grande Groceteria
AM) MARKET
Net to Black Cat
s
1