Friday, July 17,. 1025.
Face Four
THE LA GRANDE EVENING OBSERVER
I
An Independent NowHpapcr
, FRANK B, Al'ri.KHV - Editor and Fubllh
' BAliVKY K MATTHEWS...- Dusinoss Mauaeer
I : . N i ...
, Fabllshod evouluf", exm.pt Buoduy, at 1418 Adman Avenue,
Grande, Oi'ckou. Ttio Observer-Mar published evury frlday.
ntored at the PostoMlce at 1m Urandu, Oregon, us tkicoud
Claaa Mall Mutter under act of Murca 2, 1871.
official iArun ok union countz and thh
CITK OF LA OIIANUH
MUMUEll ASSOCIATED I'llICSa
The. Associated Tress la exclusively untitled to um for pub
' Ilcatioa ot all news dtspulches credited to It or not otherwise
credited If published therein. All rlKhta of republication, of
special dispatches In this payer, and also the local news aera
In also are reserved.
, BUUHCItlTTION HATES
J' Uj Carrier
Dally, per month In advance..
Dally, six months In advance
Dally, Unfile cgyy .......
760
,. 11 (Hull
Dally, per month In advance
Daily, per six months In advance....
Dally, per your In advance.......w...w.,
Weekly Obsorvor'Star, per year...H..w
...60a
.b0
16.00
13.00
y ADVEUT13INQ BATES
plspluy, foreign, per column Inch. ......
Display, local, per column lnoh...........
Tlpie contract rales on appllcutlon '
-42a
-40o
ytfis('5ii
t
S AND I WIM, HTRENOTHEM Til KM In the I,ord; and they
0iuL walk up and down la his numc, sulth the Lord eosm
liih 10:12.
' I ? . . ' . .
OUT OUR WAY
By WILLIAMS
, ) THE PEDDLER'S ARGUMENT. ;
We had the interesting experience a few days ago of a
talkl with a house-to-hou.se peddler about his business, the
gooc)s'vhc is selling in La Grande, and the arguments he
used to convince housewives that his product is both bet
ter 'and cheaper than she could get at any store in the
country. His sales talk, which would furnish the basis for
an .interesting detailed analysis if it could be reproduced
wort for word, is one that insinuates many things that arc
nottruthful but that are all the more effective when shut,
at fc. prospective customer who is not familiar with 'actual
facts regarding manufacturing, buying and selling.
The young man in question was selling silk hosiery and
macjc the assertion that he sold as good a product fo $1.68
as could he-bought at any store in La Granda. for $2.50.
Whtn asked how 'this was possible he said that his method,
actjig directly for the manufacturer, cut out five or six
"nirjidle-mcn" and their profits, thereby giving the con
sumer the benefit of the saving. He expressed the belief
thai the local merchant made a profit of about fifty cents
on 'sale, but he admitted that he made a larger profit
thai the store and had to because he couldn't sell as many
paiRj of lmsc in. a day as the average store in La Grande.
! Of course he admits being able to "prove"' his statements
i abiuit selling a better product at less money which is an
ndiljirable .confidence tin the part of any young salesman,
cvtij though. it can't be done.1 ' , , ' -. "
iActually, the peddler's argument is based on the elim
ination of the "mitldle-num" in selling. Is that niiddlo-man
I lvaj! or fictitious? Here in La Grande, for example, dues
,pit of the money you spend for silk hosiery in a local
stoije go to half a dozen in-between selling agencies before
lit gets back to the makers, or does it go direct to the manu
jfaeturer after the merchant takes his profit, as does thj
pedtUer's money after he takes his?
i .Investigation of six of the biggest silk hosiery dealers'
m La Grande shows that all of them buy direct from, the
maiufacturer and have done so for years. Each nmnu factum-,
whether he sells to a store or a peddler, makes the
guilds and, if he Is a good business man, sells it at a .profit.
iTh? store.hr the peddler, on the other hand, receives tins
product and sells it likewise, if he is a good business man,
at i profit. Each mellnid i.s the most direct means of icach
.iiigithe customer that can be devised. The consumer pays
'only one profit, in either instance, before his money reaches
, thus manufacturer the source of supply.
I . -Each method i.s direct, but which method is most eco
.nmfiical and the most likely to give largest value to the
jcustomer? The peddler admits (;nid he didn't say confi
dentially, though he shouldn't broadcast such admissions
publicly) that he makes a larger profit from each sale than
he imagines the store does on a similar sale -and he says
ho Juts been in the retail business and ought to know. If iie
',maies a larger profit and sells at a lower price, then the
maiufactuior gets a much smaller return per pair of hose
thajl does the manufacturer selling to the store. One musi,
then-fore, produce his product at a ridiculously low cost
or (the other must make a ridiculously high profit. And
the; American public was convinced long nKo that neither
all tthe efficiency experts nor all the profit lovers of the
r-nfjon are to be found within the limits id' one manufae
luilig organization.
("Of course the peddier makes many sales and excellent
prirfit:;. . Anyone who has ever indulged in hoiise-to-hous-selling
knows what large commissions ale offered for wink
f lhat kind - and they also know (hat house-to-house can
va.sing is the most expensive method of distribution to th
roijsuiner yet. attempted. Cut the average consumer doesn't
knjiw that and is therefore taken in by the salesman's
hlajh-pic.vsuic arguments. 1'cddling of this vaiiety has gone
' Wl-W SO Oil VMEST - " " " N.
Texis ooetV'.wrAybe iTffcfso? vneu,vw&vj
P. VOU SO HOTAOiM A A MAM 6rs HOWCr,Of?
IULER GilYkl MARRt&D? FALLS OFF Kl A CUFF, OR Xj
(PERIEWCE tS Trt' BEST 3T,CKS WS HA, UM(XM Ugr
ACHUM, AM' VOU AlKiT J A UAMMUH - WHO t-
tVJUK MAO MOMEi UARMS TK' MOST FROtA if? .:
r 'FEUERvAjnHfH'EypERiENCE.?
5 S 0R FELLR VNHO HAPPEMS p"
WffiZ? ttjJllt h Y ,BE A WfMESST-VAJELL,
!- 'r4y nSsGv-r married. y
i mav
HEALTH
on for centuries; the more elderly residents of this county
can probably remember easily the days of the peddler and
pack-horse when other more modern and less expensive
methods of merchandising were undeveloped. ' And now
peddling today is given new impetus through the use of
national advertising and cleverly worded sales talk de
signed to appeal to the unthinking or unintelligent individual
possessing a bargain complex.
Of course it is something that cannot be stopped or ap
preciably curbed because human nature is difficult to alter.
The loyal, progressive citizen of a community, however, is
quick to see that it is merely a question of giving a legiti
mate profit to an established business firm or to a passing
peddler, a question of buying from a fit in that hacks "up-its
merchandise or from an individual who is gone tomorrow,
a question of taking the word of a local citizen of estab
lished reputation or of a stranger, a question of building up
the community or tearing it down. Intelligent citizens who
take the trouble to analize a community and its dollar-and-ccnts
value to them as individuals will refuse to buy a petl
ditfr's merchandise even though convinced that it's twice' as
good at half the cost of locally bought products which "is
an economic impossibility. " -
Obituary
OFFICE
CAT
fRADIANH NIC.
J3y Junius
Market
1
s ft tl
Groceries
Phone Main 759
'Mil r.ilrf trouble willl rlniiat
IrlmiKlVs In that wt iilwit.i.- look at
thnn from tin hnsv nnlr.
. f , ' . : - ,
I'.iy it nd (he-world tliiu-s with
on.
Tropic who ish'i'p on hU'cplny
HuiThfH hotiM m-i up Ih'M.
'ovcrril Wtiin'n" Is (In- Mvy
liiiiMi no 11 1 Tor th iritl who Jms
not hohhfil h-r hair. i
pi'iiktiiK t'f hai'l 41 1 s you 1
I'vrry Ii lo scratch your It I" t t'l- '
htjw with your h'lt hand . I
More II 1 1 ItloiiiHiuv Is carihtl hy
A tun Iran (Ikiii thr rrt tif 1 1 it-vni-l.
W't'll, lon't AmrrU-ait
IU(I IllOI-l''.'
a
'.r' you sure you'w us'i cvt'iy
arfcuiii''iil wiMi which lo lolivinct'
your husband ','"
'AI-oliilrl ! Th'-r.' IsnM a
tthoh- ih:h Wtt tu I ho house."
We cianU'd our ankl :l up oni
ilf;ht,
In I t i'o r-ht rh'ki'n ftar look
lllht, I
W'ht'ti a ivilnw pu He. I
Anil I'anvo Nurntl lu'atd u j
m ish
lt htm. and said: (; I wInIi,
That I I'otild nut like Ihal!"
r
II will not ! u;any w eHis un
til r will have to l thinking: ot
k'cin Hit' tiono' t'tn'N hutnlng-
Thr oM-1ahoiiiMl Uis wwrn't
ilHIci-t'iit, 'it thai in Jut
lat'-il Klrl without any Ihnor.
Tin- fhlui'is.' nve taking "P .'ri
woid I'lizzh.s That Is whert wfl
i!-t i-M-n with tlit-m ior wndlnK us
Mali .lonv-'K.
A woman In lulla;. Trvart, lilt a
hnrtar nvr Hu load with i ha"'-
! hall hat. mi-takil him for lirr
j hn.sh -nd. Il'r finhai a.ftmi'iit was
(said to lo- puUl'tir.
I . ,
Main a Rirl h.is "I do" wtioti
shf yri.i utai i it -.1, and a ttorwai d
:h' u tiiats to do a Hhuk-
A fainni will tit4 or Ri-t rh'h
ar want-, to hr niilil he i-nii rntst
Mtincfhlni; that van In fed !u uu
aiitoinohilc.
jliusim'fB wln'11 Ho y might he talk
, Ink KMlf.
t'ivlHatlon 1h just a lov prurrss
of KltliHK ltd of prfJudk:i.'S.
MolH-y rulni'd IIoiih hut look
what Isovi- did for Nlasara Kails.
Woiihlii't It Ih awful If nrr-
i ImmI wrrv in take onr (f IIiom Hi'
Vonr-Own-ltot .forrriKnnU"ine
isiiirinM?
a
It's ittct to have a wire, but
Koldt'iKh only oat once aday.
Itaiikrupt Jews of Hi' nlvtoi'iith
century w mi- t'ompdh-l to wear
Ki'tM'it lulls no thai pi'oph' inlghl
avoid los-M's hy trading with thom.
Calm'tla has only 470 women to
each UMKl nu'tl.
JOHN KMM.HAMI It
John KlIiiKhaiuor. wtdl-know n
rcshh'nt of KIkIii. died i.t his home
near KtKin Thura lay, .Inly 9. Mr.
KlinKhamrr had hci-n a ri'.sldcnt ol
this vicinity for -0 years and was
considered one of Klgin' and lnion
county's most respected citizens.
Mr. KliiiKhumer had been In bad
health for soup Urn'. However, his
death came as a surprise to his
many friends.
The funeral services were con
ducted Saturday in the Elgin Pres
byterian i-hiiri'h, ilev. Vf Kosb,
pastor of the Ktrst rrcshytertan.
church of laV Grande, officiating.
lulerment was made in the Klgin
cemetery. .
Mr. Klinghamer was born March
2S, 1S47. in ytc. t'harh-s Missouri.
In 1 S 70 li r Vtaa married ot '.Miss
Anna Kehenktir.-He moved to JOIgin
wllh his family In .IM'S;..
.In addition lo his wit". M r.
ICIInirhftbirr wtis survived by one
brother. Andrew Klingluuner. of
Miyle fily. III., ami six children:
Charles, of Wullowa; Jititfo, of
Grande; Otto, of Kltn; Keinhold,
of I'fiidh'ttin; Mrs. Joe Hallparth,
of Kliiin;' and Walter Klinghamer
of Knterprise.
Jle was also onrvlvrd by four
Brnndchlldrcn.-
t
(Hy lr. JYeterick Wrkker)
When children ure younf, they
are taught how to walk, how t
dress themselves, how to eut and
to perform all the muny uetlons
which they learn beeonic habits
and ure performed with putting
any special thought on them, it Is
only the. child who hus never learn
ed how to use a fork who la self
conscious und eniburassed when
the need to eat In company arises.
it Is just the same with health
habits. We don't want to be think
ing continually about our health
and the various dangers that sur
round it.- If we did. the worr
would be worse than the chance of
d it-sane. However, we do want to
teach our children correct habits
of heal tli so that they become just
as automatic und matter-of-fact us
any other daily performance.
Instead of amusing ourselves by
teaching children to be afraid of
bogies, policemen, doctors und so
forth, why not Instill a little rea
sonable fear of playing with chil
dren who have contagious diseas
es? We already teach our young
sters to wash themselves; let's
go a little further and leach them
to do It before every meal. Or
even further, und give them the
habit of never putting their hands
or anything else in their mouths
unless they (the hands und , for
that matter the mouth) ure clean.
Many, if not most, of the catching
dtijea-ses get in through the mouth: '.
children cannot poasihly keep their '
hands clean all the time; therefore (
they muet be mado clean before!
mealtimes. ;
: Children ure taught to eat three
regular meals a day. At the name
time, they can be uncustomed to !
making these meals of good, heal- J
thy food. A person who has for- !
med the habit of eating whole- j
some food in childhood Will; flrtd '
it a hard habit to break. The ;
same applies- to habits of bleeping
with plenty of fresh air, of training ;
the body to an evacuation of the !
' bowels at u certain time dally, of
j drinking lots of clean water, of '
urusning me leein una uiijiui otn-
er things that help to creute health 1
und help to keep out disease. The
more habits of this sort we can
form the less we slut 1 1 have to '
worry about. t
Our July Sale Ends
SATURDAY, JULY 18TH
If you have not already taken advantage of our
Money-Saving Event, plan to do so Saturday.
Every Article in the Entire Store Is Reduced
N. K. West & Co. Inc.
tonight, and tomorrow will be de
voted to u trip to the Oregon
roles hcdlcatr Monument
At Leinberg to I . S. Heroes
LKAIHKKO. I'oland (Al The
recent dedication of the monument
lo the three American aviators
Kelly, Graves and Mat:( 'ullum
members of the famous Kosciuszko
squadron who were killed during
the war ugainst the Soviets in HHll
i !!!, developed into a great pro
American demonstration.
The monument represents an
American aviator with American
Paper Men Meeting
At Grants Pass, Ore.
(Continued from Page One.)
that have to do with the flapper.
Tan! Coiv les, superintendent of
the western division of The Asso
jciated i ress, will talk on "Gather
ling the News of the World."'
The iualily of Knglish used in
Inews writing Is the subject of
lrof. r. J. Mcintosh. Dr. K. 'i .
1 lodge professor of Geology of the
jfniversity of Oregon, will talk on
(Oregon's position In the great I'a
l elfin earthquake ' belt. Will H.
Kvans, of the Morning Oemoerat.
Maker. Ore., will ti.lk on "llettor
Newspapers Must lie Kree from
'Publicity. M
I . The annual bamiuet will ht held
The Start
Isn't Hard
HUT KKKP1NQ" AT
YOUIt SAVINGS AC
COUNT IS WHAT
COUNTS. ...
: IS YOUHS GROWING.
HKGULAIILY liVKIt?
WEKKT
La Grande
National
Bank
Sound Ki'liabla - Vrogcsslve
and rolls" uriiiB in (In1 uu-kKrounl
nnd Ktiin'la In one of tlic most pic
turt'BiU parks of U'mlHTK ccnic
li'ry. It wuh crV-t'tPtl front I'umlH
conl rlbutcil 1 u special tommlttra
hiuiled t- M'me. lObinberser, pa
ironesa of the famous squadron.
Minerva
Says
III smelling, perspiring fe"t ;
do you have any trouble j
with your feet? lr so, Jr. i
,S' holt's itrom - idro - sis Is ,
highly recommended as u
great relief ami will conter- :
act that trouble to a great
extent. Many peoph? w ho !
1 have used this recommend
it highly. Try one can of !
Kromidrosis and be con- :
vinced.
Tfunion I'ads will soften '
and lake out the inflamuia- j
tion of your sore and ach
ing bunions. AIko Zino Corn
I'ads will act the same on !
sore corns. j
i Arch Supports for all ;
1 kinds of foot ailments. Con-
j Kit I tat ton und examination
i free. Arches fitted by u I
1 graduate 1'raetopedic. Ask s
! for a pedigraph or blue-
! print of your foot.
THE B00TERY
JAY IIAYUKX, Mri:
J?UY PROTECTED
Firestone Tires
Perkins Motor Co.
Thane HI-500
Corner 4th and Adams
niBEIIIBKIIIBBHIIBSIHBSSHISElBB&SIBI&ISIBISlSBa
.Mil! Will IW licbuilt
SAl.KM. Ore. The plant of the
Cherry City .Milling company,
which burned here last night with
a less estimated at approximately
SlUi'.tM.m, will be rebuilt, according
to I'eter Oeiser, manager.
Of the total loss $:C. repre
sented the building and eiulpment.
The remainder included slocks of
grain, flour and othec products.
h'red K. Wells, who conducted a
wood yard, suffer d a loss of about
$mni. other scattering losses ag
gregated $2Smi.
Save!
Save!
Save!
Ill V ( MII.MtI N S SI MMI K IIAIS
O.M-M1AI.1'' IMtU t.
Small about all gone b Jt we still have several good hats
in la i ger si ies to sell at t me-1 lull I 'rice
Norton's Kiddy Shop
Kei)llilng In Infants' ami Children's Wear
, 'Mi. nnslable, I ff-1 mt fniiuy-' '
"What's the tiuittt r. madam'.
H.ixc .ni erttgo?"
"'h. jes, t-oiiMabb', fthout two
llllleji."
VituiH bow some men can en--Wiust
alou, i.biWn, pc-titivs, und
j j '5 55' 5$
LA GRANDE'S
GROCETERIA AND MARKET
The Coolest I'lacc
La Oande's (Jioceteriii In Town.
....... rAU. MAIN l;10
lmni su.ro SPECIAL SALE ON
I'hI Wal
5elf - Serves - $aves Spring Chicken
Pressed Hams
A Complete Mwk choicc juk,y stpiks
Of stlonnlly Kiinun Ture p ,
. J'o.hIs at I.rr I'rlees KoaslS
2 Doors Below Black Cat
Iji (irainlr's (ironing .-ree Delivery
i HH
;H
M
n
n
n
H
M
!ta
'19
m
m
n
m
m
m
w
n
M
M
ia
H
M
H
H
m
m
H
n
H
M
M
M
H
M
H
N
M
B9
HI
n
ra
H
W
19
n
n
M
H
M
M
M
H
H
m
M
n
"The Slick
Guy"
NEARLY every one of us has seeJi the thcekcrcd
suit person with the velvet tongue. How smoothly
he once told of the merits of this product or that
and raked in perfectly good coin for purchases
that were often worthless.
The "slick guy" is seldom seen today. When
the wise person goes to buy, he knows what is good
in value and fair in price.
Simply hy glancing over the advertisements in
your paper, you can sec where to go for the host
buys. You can compare values and check up prices
without even stirring from your easy chair. You
know in advance just what you are going to get
and how much it will cost. And you can have the
satisfaction that comes from knowing your money
is wisely and safely spent
Nowadays, no one need be at the mercy of th
"slick guy." There are still a few people who fail
to read the advertisements and "take a chance."
Don't be one of them.
Advertised products are safe buys. Thev have made
good before they are announced.
19
W
H
n
El
m
n
n
n
ia
N
K
R .
W
H
Hi
H
m
est .
n
H
H
W
Bf
a
n
a
n
m
m
19
K
m
a
H
H
H
m
sa
m
H
R
ES
m
u
m
m
sa
m
m
ft
wi y
63
H
&
ia
S3