Saturday, September 13, 1924.
as
Inching an entirely fne 0 car-Ae DUPLEX-PHAETON
Today Studebaker has made Automobile History and established stand
t ards of value and quality more fully and obviously than ever before.
70DAY Studebaker proves that beautiful,
distinctive, stylish body lines can be origi
nated by American body designers without
following precedent or imitating or adapting
what has been done before.
Today Studebaker proves that a practical and
beautiful type of car can be made to combine the
pleasure and performance of the open car and the
comfort and protection of the closed car and this
without excessive price or compromised quality a
' car "duplex" in open-car smartness and convenience
and closed-car elegance and comfort and at a price
no higher than that of an open car I
- Today Studebaker proves, in its new Standard Six
, Duplex model, that a six-cylinder car of fine quality,
great power, plenty of foom and impressive appear
ance can be made and marketed at a price of $1145.
Today Studebaker proves in its. new Special Six
and its Big Six Duplex-models that the ultimate in
all the essential features of quality in five- and seven
passenger cars can be made and marketed at a price
of $1495 and $1875 respectively.
And this is possible only because Studebaker cars
are made in one of the most comprehensive indus
triar plants in this country, 70 per cent of which is
. new within the last six years.
Every modern method of manufacture and long
experienced management are available for the pro
duction of Studebaker automobiles.
Today Studebaker proves that the highest grade
closed car bodies framed in selected hard woods,
cushioned with the best cushion' work, upholstered
in fine mohair fabrics and fitted with expensive ap
pointments can be made and marketed on super
latively good chassis at moderate prices.
This is made possible by the new $10,000,000
Studebaker closed body plants. Studebaker designs
and builds all of its closed bodies in one of the best
equipped and .nost modern body plants in tho in
dustry. The Three J$ew Chassis
THE STUDEBAKER STANDARD SIX 113
in. wheelbase, 5-passcnger; - Engine, 3ytx4l2, SO
b.h.p. with 6 different bodies, including Duplex
Phaeton, Duplex-Roadster, Coupe-Roadster, Coupe,
Sedan, and Berline.
THE STUDEBAKER SPECIAL SIX 120 In.
wheelbase, 5-passenger. Engine, 3Xx5, 65 b.h.p.
with 5 different bodies, including Duplcx-Phacton,
Duplex-Roadster, Victoria, Sedan, and Berline.
THE STUDEBAKER BIG SIX 127 in wheel
base, 7-passenger. Engine, 3x5, 75 b.h.p. with 4
different bodies, including Duplex-Phaeton, Coupe,
Sedan, and Berline.
The Ten New Closed Bodies
COMPLETELY NEW' BODIES each car a
masterly expression of modern style, yet distinctly
On all.Standard Six
Comer Adams
and Fir
M.
THE LA. GRANDE
P
Three completely new chassis! . . 15 completely new bodies!
Completely new lines! . Marvelous new performance
Completely new opencloscd car!
Completely new radiators, new fenders, new lamps, new seating comfort, ,
new finish," new colors in lacquer finish, three improved engines
""''"Real balloon tiles not low-pressure cords. Sizes 2x 5.2$ to 20,"x 7.30". ,
j New Studebaker automatic hydraulic 4-wheeI brakes optional.
New values, nver before
original in beautiful lines individual, conservative,
impressively elegant, but crisp enough in its de
parture from Imitation to be entirely distinctive.
The Five New Duplex Bodies
(A new tyftc of car originated by Studebaker to take
the place of the open car)
SO ENTIRELY NEW and so different from any
other body ever made before that a new name had to
be created the DUPLEX.
The upper structure is shaped in pressed steel and
covered with the finest water-proof fabric. The steel
construction perniits the use of another radical
Studebaker creation, the new roller enclosing cur
tains. There is the permanent beauty and durability
of the steel top plus the instant convenience of the
roller curtains. '
Thus Studebaker engineers have solved the open
closed car problem.
The buyer who wants the airiness and practical
convenience of the-open car and who also wants the
comfort, protection and beauty of the closed car can
now get both in one car and at the price of an open
car.
Ono moment tho new Studebaker Duplex is a
beautiful open car a touch of the hand to the over
lapping roller curtains and it is a snug weather-tight
closed car.
Balloon Tires
Genuine and full size balloon tires on all models.
Every part that functions with the tires has been
specially designed for balloon tire equipment steer
ing gear, steering knuckles, spindles and springs,
even the fenders.
. STANDARD SIX
113in.W.B. 50H.P.
5-Pass. Duplex-Phaeton.. $1145
3-Pass. Duplex Roadster. 1I2S
3-Pass. Coupe-Roadster.. 139S
5-Pass. Coupe 1495
5-Pass. Sedan 1595
5-Pass. Berlin 1650
SPECIAL SIX
120 in. W.B. 65 H.P.
5-Pass. DupIex-Phacton..$149S
3- Pass. Duplex-Roadster. 1450
4- Pass. Victoria 2050
5- Pass. Sedan 2150
5-Pass. Berline 2225
Studebaker Hydrai'lic 4-Wheel Brakes. Optional Equipment,
navels, with 4 disc wheels and spare rim, $60.00 extra. On ail Special Six am! His Six models, witii 5 disc wheels,
(All prices . o. b. U.S. factories, and subject to change without notice.)
J. GOSS, La
EVENING OBSERVER
equaled even by Studebaker!
:'y New Lacquer Finish
The Standard Six closed bodies are beautifully
' finished in semi-glaze, satin lacquer. The hood and
lower panels are in light gray, the upper panels in
darker gray. Hairline parallel striping in oriental
red. Burnished nickel radiators, jet black fenders,
light golden finished, natural wood wheels and big
balloon tires are contrasting touches.
The Standard Duplex Models are finished in glossy
jet enamel lasting, lustrous and wear-resisting.
The Special Six and the Big- Six Duplex models
are in soft satin lacquer with dark blue hoods and
bodies striped in light blue and ivory. Here, too, the
sparkle is added with burnished nickel radiators and
light, natural wood wheels in contrast with jet black
fenders and big, black balloon tires.
More Power ,
The upivorsally famous Studebaker engine is more
than ever a peer among power plants. The crank
shaft is heavier. ALL surfaces are perfectly ma
chined to exact dimensions and balance. Tho bear
ings are larger. '
The engine is in unit with the clutch and trans
mission. There is a force feed lubrication system
with clean, strained oil always in reserve. There are
many changes and improvements which result in
MORE POWER, MORE QUIETNESS and
SMOOTHNESS and STILL BETTER PER
FORMANCE in every way.
New Brakes
Larger, more powerful, simpler and much easier
operated two-wheel brakes. An entirely new emer
gency brake is operated from the instrument board,'
instantly convenient to the driver's hand where it
simplifies the control and frees the floor board from
BIO SIX
127 in. W.B. 75 H.P.
7-Pass. DupIex-Phacton..tlB75
5-Pass. Coupe 2650
7-Pass. Sedan 2785
7-Pass. Berline 2800
Grande, Oregon
tho old style lever. It acts en the propeller shaft.
There is uniform pressure at each wheel equalised
through the rear axle.
The regular two-wheel Studebaker brakes with
their simplicity, safety and great braking power are
entirely adequate.
, But Studebaker 4-Wheol Hydraulic Brakes (with
disc wheels) can be furnished as optional equipment
on all models at extra charge if desired.
Studebaker 4-Wheel Brakes have three exclusive
features not found on any other system in this
country.
1. Braking pressure is furnished by hydraulic
' power automatically developed. A light touch to the ,
braking pedal controls its great force like touch te
the throttle controls the power of the engine. This
feature will appeal instantly to women.
2. The front wheels cannot lock.' '
3. There are only two adjustments required one
at each rear wheel. The front brakes are permanently
adjusted at the factory. The oil in the transmission
is used to generate the hydraulic power ; the action
of the gears and the pump keep it in circulation : it
cannot congeal or freeze. Braking power is always
instantly ready in winter as well as in summer I
' . . !
New Ease of Operation
Nro Ease of Qear Shilling New power in braking, a
touch to the pedal exerts a giant's itrength at the rear wheels
New clutch action, soft at velvet A new steering gear
and steering knuckles designed for balloon tires A new
grouping on the dash, including ALL the uiual instrument
plus a gasoline gauge that always worki accurately.
Lighting Control Switches all on the steering wheel
instantly handy.
Automatic Spark Control No manual attention required,
bo the lever is eliminated. Automatically governed to all
peeds with the precision of machinery.
And the Details
The new cart are longer 'and Inwer lo the ground. The
line from the radiator to the rear ia nearly straight. The
wheelbase of all models ia increased.
The fendert are much wider and deeper crowned to cover
the width of the tires. They At more closely over the wheels.
The rear fenders are long and gracefully curved into the
running boards.
The radiator are high and let low in the frames and con
vex curved just below the filler cap. The deiign is strikingly
original ana beautifully distinctive.
Entirely new head lampt and cowl parking lamps designed
by Studebaker artistically appropriate and in perfect keep
ing with the originality of the body and fender design.
Deeper, ttlffer frame; more cross members; shorter,
Aatter springs for balloon tires. All bodies lower, all roomier,
better and more comfortably cushioned. Seats are lower,
backs and aides are higher. ;
Look Forward Into Next Year
The new Studebaker Is here today I And no matter how
sweeping your ideas of what a new model should be this car
will satisfy you. It will thrill you with the very newness and
originality of its beautiful lines!
You may not be in the market now, or even this year. But
to see the new Studebaker is to look forward Into next year
and the year aftcrl SEE IT TODAY 1
375.00 extra.
Corner Adams
and Fir
Y E A R
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