frnWDAT. MAT SI. 1918
LA fiRANDK BVENINO- OBSERVER
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TWOS
MEETS FU
OFS
FIRING
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AND SUMMER PRICES FROM THE
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197 BUSY STORES
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(INCORPORATED) Formerly The United Store
For ybii to ponder over, they will help you to save, economize, Hoo verize,
' ;V in other words, help you live, within your salary and have a saving left.
These prices will prove to you where quantity buy ing, cash buying, expense eliminating, does lower the cost of goods to the merchant
and to you. - Did you notice that we have 197 stores now? 20 new ones this Spring as far east as Ohio and Pennsylvania.
With the proper modern merchandising methods in saving money on all personal needs to all wage earners we
have placed the J. C, Penney Co., everywhere: What we are doing for others we can do for you.
Get in Line With Our Many Customers, and Be a Money Saver, Too ; -
iadies'Wear
suits ; : ;
HiKcs-r a goodly ' seleetimi
7 still 'for yon- - ' 7 ' -.$12.50
$14.75 $18.50 $22.50 $28.50
VOILE DRESSES
New Summery Effects
$5.90 $6.90 $8.90 $9.90 $12.50
SILK DRESSES
Newest Designs aud7Prtt
terns, Best,, of ..-Silks , and
Workhiansbin $9.90 $12.50
$14.75 $19.50 $24.75 $28.50
$32.50. .
" ,v ....
Small Lady Dresses
Mostly in Silts'
$12.50 $14.75 $18.50
COATS
Mill a .pfo.wt assortment for
..Von l f-elect from. ....$14.75
$13.50 $24.75 $28.50 $32.50
Domestics
Bleachofl Jji.sUn8..;..16c18j3 22c 24c. 27c
uTvlclie'Aluslins.llc 15c 18c 22c
Ilouselininf?........-. LLl2c 15c 16c 18c
Cheese 'Cloth .,.....:.......:...
MosquitVi Ha r., ...... .;.
Cantons, bleached
Unbleached Cantons'-
White Outinpf, 27-inch ..
Burlap, Jifi-inch '..
Oafiitea Cloth ,.7...:............ll
Silkoline, all eolors ..........
Sei'ijcntine Crepe :..
.:..;.........:.6i4c
"7 15c
:......19c
...,...18c 22c
7......:.::.....27c
:,......25c
25c
4 25c
......:,.... 25c
Koisettes, all shades : 29c
Poplinsall shades 11..... .;25c
Cretonnes ...7..1:. ...l2c 15o7l8c 25c
5ed;Si)rads...98c $1.25 $1.49 $1.98 $2.49
Sheets," 81x90 .i:....:...:.....i7....;..:.....,
..: !..89c 98c $1.19 $1.29 $1.49.
Pillow Cases, 2x3..........:.15c, 18c 24c
Pillows-L' '.49c 93c $1.49 $1.98 $2.98
Long Cloth ::.;;....::. 12c 15c 18c 25c 29c
India Linons 8c 10c 12c 15c 18c 25c
Nainsooks.. :...7.. 12i2c 15c 18c 25c
SILKS
Taffetas, nr).ini'li widths, all eolors
f $y9.$L69$1.89
.MessaliiH's, all shades k yc
Silk,Mnli7;-.::...:.:..,,;......::....... a 25c
jap silks '.. :49c
Silk Pongpra .....98c $1.49 $1.98
Crepe' fin Chines $1.19 $1.39 $1.49
Georgettes. :...... ...c....v...:......:...$1.49 $1.69
House Dresses
All Shades and Models
$1.29 $1.49 $1.69
KIMONAS.
New Ja p' 'Models . . .
U88C $1.25 $1.49 $1.69 $1.98 $2.49
Silks.. -....$3.98 $4.98 $5.90 $6.90 $8.90
Girl Dresses
White. 98c $1.49
$1.98 $2.49 $2.98
$3.98 $4.98 $5.90
fiinghains....69c 88c
$1.19 $1.29 $1.49
$1.98 $2.49 $2.98
ft
Dress Skirts
of Every Style and Color;
$2.98 $3.98rt$4.98 $5.90 $6.90
$7.9Q $8-90 $9.90
Silks
$5.90 $6.80 $7.80 $8.90 $9,90
. I Washskirts, ' in Gaberdines.
i'lcpies, i orunroys, I'ojaniK
ynd Sport St vies V$1.25
$1.49 $1.69 $1.98 $2.49 $2.98
Middies
Khaki and white, with.
all trimmings
98c $1.49 $1.98 $2.49
New. (Jarden Smocks,
all eolors
. . $2.98 $3.98 $4.98
Ginghams
Apron Checks.l8c; all others.. 22c
Percales
Darks and lights. ;...........22c 30c
Waists
WAISTS
For Every Occasion.
Lawns and Voiles ........ J. .
. ...98c $1.49 $1.98
Jap Silks..;;..$1.98 $2.49 $2.98
Crepe de Chinos "
...........:...::.:.:..$2.98 $3.98 $4.88
fleorgottes r
-. $3.98 $4.98 $5.90 $6.90
We are starting our 5th year in your midst. In that time we have proven to you our methods, our squareness in deal
ings. Your friends and your neighbors dress as well as you on less money from our existance in your city. Our successful
methods have been copied in other lines. Is not that the best of proof? It'supto you, you can do likewise. We. save you
money. Our merchandise is first quality, no seconds, no shelf worn stocks they move to fast- W stand behind our
7 goods to your satisfaction. We ask your best judgement, that's all. 77 7
Corsets
v Crown, Alherta and lldme. Pfeil
" makes; all styles and slzes.
98c $1.49 $1.98 $2.49 $2.98 $3.98
Gloves
Silk or Kid, hhwk, white, re.v.
Silk . 1 .'..7. 690 98c $1.49
Lisle ..........7....:....1....25c 49c 69c
Kiil .$1.49 $1.69 $1.98 $2.49 $2.98
Babes'
&7Rompers
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Play Suits, hlue, red trimmings
' ....69 98
. V '
'a)sh Suits' 49 69 88
Collars
(hilars. :....25c 49c 69c 98c $1.49
''Ktee.s ,... $1.49 $L98 $2.49
Collar and Cuff Sets
.......-..49 69 $1.49
Crochet Cotton
J. P. Coatw only White, ru,
. Pink, Blue, Lavender, ollow. ,
Wliite and lrue, sizes 1 to lf0
priec 8c to 12c
Colors, size 50, priee. 10c
Hosiery
TV"
While, P.laek or Colors
Children's ..18c 25c 35c,
Babes' 19c 23c 27c
llovs' ....... 15c 23c 33c
Ladies' Cotton, 2 for 25c, 25c, 35c
Ladies' Silk Boot 49c, 69c
Ladies' All Silk 98c, $1.39, $1.49, .
Ladies' All Silk:.
mo, ff'l.H.0, .fl.49, fl.Gf)
Ribbons
. . ; ;.- .
All colors, all widths, yd. 3c to 39c '
Fancy, yd .: , 25c
Corsage, bolt. . 8c
Threads
J. P. Coals' Cotton.... ...4c
Corticelli, Silk .... 10c
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