La Grande evening observer. (La Grande, Or.) 1904-1959, February 07, 1918, Image 8

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THE CONTINUOUS BOMBARDMENT OF THE J. C. PENNEY CO. ON EXCESSIVE PRICES IN UNION COUNTY HAS BEEN HEARD BY THOUSANDS OF PEOPLE
SINCE APRIL 1914. We are preparing the way now for a Big Spring Drive. Managers and expert buyers of the J. C. Penney organizations are now in Eastern markets, securing the best
merchandise obtainable, for your needs of 1918
WE OWN 175 STORES -STILL A-GROWING
This means something to you the bigger we get the cheaper we buy, and the savings go straight into the patrons' pockets. Our growth is rapid, because we render superior service. Our
modern methods buying and selling for cash no delivery no credit no special sales NO BUSINESS SHAMS. We ask you to visit our store. If you find the desired articles, you pay
the lowest cash prices, consistent with quality. We invite criticism from our patrons our. competitors criticise without invitation.
1918 Stylish Coats, Dresses and Suits 1918
The Store
Where
High Quality
and
Low Prices
Meet
New
Spring Goods
Daily Arriving
The Store
That
Brought the
Prices Down
i and
Keeps Them
Down
New Suits
Every day brings newest garments that our New York
buyers have selected in poplins, gabardines, serges, etc.
Are certain to please the most critical.
Our pr;ce $16.50, $18.50, $22.50, $24.75, $26.50
New Aprons
Kve.ry desired style of new apron or apron dress is ready
now for your selection. Plain colors and figured patterns.
Our price 89c, 98c, $1.19
New Petticoats
Sateen Petticoats, black,
at 98c
Silk Taffetas Petticoats
at. $3.49, $4.98
0jmmm, silk M,iii"'
i'AiT.'U':, ,,f C1 QQ ItO 4Q $9 0
:.! ''V-"
its
at ....$1.98, $2.49, $2.98
ew
Dresses
Every whim of fashion for 1918 in. embodied in these
attractive garments. Silks, Taffetas, Crepes, Georgettes
and Poplin, iieautiful new dresses. ,
Our price $6.90, $9.90, $12.50, $14.75, $16.50, $22.50
New Jaoanese
a.
imonas
Just receivrd woiideiful lot of neat and perfect-fitting
House Kimoiias iu most desired styles'. Exceptionally fine
assortment.
Our price .
. . , 98c, $1.69, $1.98, $2.49, $2.98, $4.98
We Are Agents
for McCall's
Patterns
Our own buyers, living in New York, members of this
company, experienced and conscientious, select the best
for you. . ' .
ore
Dainty, Practical
Under-Muslins
Corset Covers 39c, 49c, 93c
Jirassieres 98c, $1.49, $1.98
Silk Mrassieres $1.98, $2.49
Silk I'lnvelope Chemise
: $1.96, 2.49, S2.98
.Muslin downs G3c, $1.4C, $1.98
White Pclli.-oats 93c, $1.49, $1X8
Princess Slips 98c, $1.49
link
WE UNDER SELL
Mens New llliic Seige 1!KS Suits $18.50, $22.50, S24.50
Why pay more t
Just Received 500 Dozen
LEATHER-FACED GLOVES
2lc
MEN'S FAST COLORED
OVERALLS, All Sizes,
!j?l.l
s Dress Shirts
wiwi st,'Hin" ii,';"ui " th ,"iui
Wjjiip cloths' and p,val,.s; stripes t
New Coats
Fashion has favored strongly the styles that we have
chosen in the new Spring Coats at prices you can afford
to pa-.
Our price $14.75, $16.50, $18.50, $22.50, $26.50
The New
Waists
Gorgeous new Waists of silk,
erepe-de-chene and georget
te ; every one a beauty. Our
lict
$3.98, $4.98, $5.90, $6.90
$7.90
i :: p. .-c 7 i
ulras
mil
novelty patterns. Our pi'ice
98c, $1.25, $1.49
Women Know
Women know that the right form of conservation is in
buying wisely what they need for their family and home;
buying where the best values for the money ami articles
best suited to their needs are to be obtained. Kvery day
more women are finding out that this is a good place to
trade.
Men's Work
at prices little advanced from what vou paid before the
Circa t War.
Our price 69c, 79c, 9Sc
MEN'S UNIONS
8Cc, $1.25, $1.49, $1.98,
$2.49, $2.98
MEN'S WOOL
SHIRTS
$1.98, $2.49, $2.98, $3.49
MEN'S SWEATERS
$1.49, $2.98, $3.98, $4.98, $5.90
All Colors
BOYS' KNICKER SUITS
82.98, $3.98, $4.98, $5.90
$6.90
TURN THAT PROMISED LEAF"Away with Credit Slavery-PAY CASH"
THE STORE WHERE THE
MASSES TRADE
w s -.- yf jff r
&
Incorporated
Formeyly the United Store
FOLLOW THE CROWD
THERE'S A REASON
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