TUESDAY, AUGUST 21, 1917.
LA GRANDE EVENING OBSERVER.
PAGE TERES
ALFALFA HAY
BALED AND IN THE STACK
Carload of Tono Coal Just Arrived
See Us if you need Coal and Hay
SMITH-NOBLE PRODUCE CO.
L.
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Union County M. 291
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OREGON.
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4 iff kf f ft k tf if $ ift kf lift Jft ft tffff3t
REAL MYSTERY OF WAR
A NEW JERSEY WORKSHOP HOLDS THE SECRET
WHAT'S EDISON DOING?
.f,
Orange, N. J., Aug. 21. (Special) Here is the wonder-
tulwar mystery!
More thrilling than trench capture I More important
than wheat! More romantic than air duels! More en
grossing than these and all the rest, because it is still a
mystery. : -'Mi!mM
. What is the mysterious, secret invention Edison, Amer
ica's wizzard, has perfected to destroy the U-boats? This
is the big question mark of the entire world war.
Here are the facts :
Had Marvelous Scheme.
1: Almost a year ago it was widely announced that
America's electric genius had a marvelous scheme by
which electric rays would set off explosives a great dist
ance. 2: Several months ago a prominent member of the
naval consulting board of experts announced American
inventive genius was about to turn against Germany a
mysterious destructive agent that would rid the sea of
U-boats.
3: July 14 Edison himself, in one of his rare state
ments, issued to his subordinates, said cryptically: "We
now have all the rebellious elements under control. Today
will be remembered as the time when we removed the last
jinx from the record.'"
Way To Detect U-Boats.
4: July 20 the navy department permitted the an
nouncement that a device to detect U-boats 10 miles away
was nearly perfected. . ; ',.
5 : A high government official said onlv a few davs aeo
that Edison had just completed a task that would make
him the greatest man in the world.
b : The Westmghouse company, leading makers of elec
tric appliances, is enlisting 1000 men willing to be abso
lutely locked in from the outside world, holding no com
munication with it, for 10 months, making "war munitions."
7: Edison, white-haired, had been workiner for months.
16, 18, 20 hours a day. in a veritable frenzied debauch of
sleepless nights and days, on the submarine problem be-
rore ne made his electrifying anouncement.
What Is the Conclusion?
8: No government official will say a word.
Now what is the conclusion?
1: Was the announcement of the new ravs of remark
able power somebody's dream?
l Was the naval consulting board expert either a liar
or a maniac? The board is not made up of that kind of
men. furthermore., his statement was not denied.
3 : Did Edison boast wildly when he said he had solved
the last war puzzle? Well you can number 100 magical
inventions from Edison's brain. Can you number one
boast?
4: Was the navy department talking through its hat
when it said U-boats were unmasked 10 miles away?
were Right or Wrong7
5: Is the high government official who said Edison
had finished a job that would "make him the world's
greatest man" crazy?
6: Is the Westinghouse company turning itself into a
prison because it believes that will attract labor in these
times of labor shortage?
7: Why doesn't some high official put these specu
lations to rest by an official demal of them, all?
Isn't it plain, that, instead of more than the facts be
ing revealed there exist more facts than have even been
hinted at?
Jules Verne predicted the U-boat.
Light Ray May Be Ready
John P. Holland built it.
H. G. Wells, in his "War of the Worlds", told how the
invading inhabitants of Mars used against the earth folk
North Beach
m
m
3
r.-.-'.'.-a
The REAL REST RESORT
Of the North Pacific Coast tt now
reached by Rail or Steamer
from Portland.
LOW ROUND-TRIP FARES
via
UNION PACIFIC SYSTEM
and a Nw Beach Foldtr ubon application to
tuartstO-W. K. ft. & N. Aatnt,
or by writing
Wm, McMurray,Qenerat Passenger Agent, Portland
Ejtyv-iMi.ix hi - - n - m 1 i i i n Iiiimhii
a powerful light ray that burned everything in the path
it swept.
Is Edison ready, through a Westinghouse-made ma
chine, to turn this light on the German sharks ? .
The wonderful war mystery is the most crripDinsr war
thought today.
It will be the greatest world news item soon.
Wouldn't you like to know, in advance, just what it is?
LODGE NIGHT NEW LIBERTY FOR RUSSIAN MEN
Petrograd, July 20. (By mail) (United Press) Un
der the regime of the Czar no secret societies of any sort
were permitted to exist and lodge night was a pleasure un
known to Russian males.
It has developed there are some 10.000 Masons in Rus
sia, who, held lodge meetings behind guarded doors.
feteps are being taken to form a national organization. "
ALFALFA HAY
WAR MARS NEW YORK
HARBOR EXCURSIONS
THE ADVERTISING NEWS, Week Ending July 14, 1917
ADVERTISING AND DEMOCRACY
BY W. T. MULLALLY
MAOLAY & MULLALLY, Inc.
What made the Liberty Loan a success? .
Not patriotism, for patriotism is the emotional
efcct of some stimulating cause it has first to be
aroused. Not the bankers, for the bankers had to be
protected. Not the individual workers for the Loan,
for the war would have been over before they could
have reached the nation's millions.
What force alone made posible the reaching, edu
cating, convincing and inspiring to action of over
3,500,000 people, and the over-subscription of the
Loan by more than three-quarters of a billion dol
lars all within thirty days?
Advertising did it!
Here was the mold in which public opinion1 was
cast; here was the bellows which fanned into a
mighty flame the smoldering embers of patriotism,
the wand which transformed sentimentality into
active support the vehicle by which the ideals of
democracy were conveyed to the consciousness of a
nation.
The Mouthpiece of Civilization
Here was an implement which fashioned enthusi
asm out of indifference, loyalty out of prejudice,
enlightenment out of ignorance.
Here was Advertising the mouthpiece of civili
zation, the spokesman of humanity, the dynamic
force which welded together the nations of the world
and arrayed them against the enemies of liberty and
progress.
With the emblem of freedom adorning its crest
Advertising took up the battle gage for Democracy.
It illuminated with the wondrous light of Truth
the common cause of right and justice, and with its
dazzling rays it fastened the impotence of blindness
on those who would be earth's overlords.
Without advertising, the Liberty Loan never could
have been floated.
Advertising has made itself so great and promi
nent a factor in the success of this initial loan that"
it has already foreshadowed the part it is to play
in the next issue of three billion dollars.
Honor to the Advisory Board
All honor to the National Advertising Advisory
Board, and the corps of tried and proven advertis
ing men who gave their services to the Govern
ment, and enabled it successfully to carry its tre
mendous responsibility?
With past experience as a guide, the success of
the next loan is assured, if a seasoned advertising
executive is placed in chnrge of an adequate appro
priation. That the world has reached its present stage of
progress and enlightenment is due solely to the dis
semination of intelligence Advertising.
The idea of a world democracy lived and was
expressed even before the fifteenth century, but was
held back by physical handicaps because it lacked
a proper medium of communication, the tools of
advertising.
That the desire to perpetuate thoughts and ideas
in some imperishable form existed in the earliest ages
is shown in the crude and labored efforts to record
them on stone. The development of the great agents
of publcity is interestingly described in Victor Hugo's
Notre Dame. No power on earth is equal to that of
Publicity.
Few people reach their conclusions through their
own reasoning faculties, but have absorbed thoughts
and ideas coming to them through one or another
channel of publicity even those thoughts that gov
ern their entire lives.
So has a great nation enunciated a living truUi
through the perpetuating and immortalizing force
of Advertising.
With so powerful a weapon at hand we can face
the future with full assurance of ultimate victory,
yet realizing the grave problems to be met.
Will Make Next Loan a Success
We know that because of Advertising the next
loan will succeed, as will every subsequent loan. Wo
know that Advertising is striking terror to every
craven heart, and stimulating every courageous one.
Autocracy has been overthrown because it could
not stand the light of publicity an agent which it
has always endeavored to control.
Democracy has survived because Advertising is
both its handmaiden and standard bearer. What
would have been Russia's fate if Advertisiner pub
licityhad not enlightened her, if President Wilson's
message had not formed the basis of an' inspiring
propaganda which reached even the soldiers in the
first line of trenches?
So has a great nation enunciated a living truth
through the perpetuating and immortalizing force of
Advertising.
Given Death Blow to Autocracy
Through Advertising the peoples of the earth have
given a death blow to autocracy while vitalizing the
forces of democracy. With its power well harnessed
and ready to our hands we boldly face the future,
and though we fully appreciate the grave and bloody
nature of the problems before us, we know that "Vic
tory is sure to rest with Truth, for Truth, crushed to
earth, will rise again. The immortal years of God
are hers; but Error, wounded, writhes in pain and
dies amid her worshippers."
The world must be made safe for democracy.
This message must be carried to the world, it must
be placed where he who runs may read; and only
Advertising, in its broad sense, can render this ser-'
vice.
I New York, Aug. 21 (By United
Press) The war has put pep into
harlbor excursions. No longer does
the small motor launch, the cat-boat
or houseboat wend its way down the
i harbor unchallenged and unmolested,
I One really appreciates the fact that
America is "in" atter a water jaunt.
Every craft, large or small, is held
up by the government patrol boats
and asked for an account of itself. Of
course the large steamers are easily
discernible and therefore not stopped.
IBut woe betide the privato yacht or
craft of any description that attempts
to get by. It may cruise along for
miles, its occupants smiling at the
thought of putting one over on Uncle
Sam. At this juncture a business like
little patrol boat is liable to come
alongside. A murderous looking
mounted gun may be seen and from
the boat a stentorian voice directs that
the craft put back and report to the
mother ship. And the craft that tried
to run: the gauntlet goes back.
Another stern reminder that the
United States means business is the
buoys marking the position of the
I great steel chain extending across the
naii'Dor. ine ennin is designed to take
care of any U-boats that come this
way. The harbor is nn unhealthy
place for a becalmed sailboat. 'Twould
be decidedly unhealthy, the authorit-
ies will tell you, to allow your boat
to bump into any stray floating ob
iject. Mines arc no respecters of
iships.
j "War's a nuisance," is the way one
iair sailor expressed it.
O. A. C. DIRECTOR NAMED
Corvallis, Ore., Aug. 21. (Special)
The announcement of the appoint
ment of Orlo D. Center, director of
University extension, Idaho, is made
by President W. J. Kerr, of the Ore
gon Agricultural College. Mr., Center
is a trained extension director and
has also had extended experience as
farmer and experiment man.
ALICEL NEWS ITEMS.
Aliccl, Ore., Aug. 'JO (Special)
Miss Edlie Smith of Elgin, and Giles
Van Housen of Alicel wore married
at the home of the bride Sunday. The
bride was dressed in embroidered,
white, crepe-de-chine. The dining
tables were decorated with Tiger
Lilies, Pansies, Sweet Peas and Ferns.
The ceremony was performed by H.
J. Richards of Alicel. The guests
present besides the immediate rela
tives of the bride and groom, were:
Ethel Hughey, North Powder; Hazel
Graham, Elgin; H. R. McKonnon and
wife, Alicel; and Rube Zwcifel, La
i Grande. The couple returned to their
home in Alicel Sunday evening, and
lare now at home to their many
I friends.
Ninety per cent of the hay in Walla Walla County,
in all probability, has been sold to cattle and sheep men,
leaving a very small percentage to be shipped out.
I am extra fortunate in having about two thousand
tons of strictly number one leafy alfalfa hay to dispose of.
" I can sell the same within ten days to be shipped away,
but "much prefer to see the sheep and cattle carried
through until spring, as I realize that there will be a big
stock loss the coming fall and winter unless properly fed.
I can furnish feed ground for the most of this hay.
You can Bhip your stock to Portland via the O.-W. R. & N.
on a 'feed in transit" rate, and stop and feed my hay with
no extra charge.
Hay will be $25.00 before January first. You can get
this hay from me, if you speak in time, for $20.00 per
ton. First come, first served.
Phone or Write
E. C. Burlingame, Farmer
Walla Walla, Washington
SPECIAL WHILE THEY LAST
Shram 2-qt. Jars
at 50c per Doz.
Get your Blackberries now as about another
week will clean them up
We have some extra nice apricots, by the crate
Now is the time for making your pickles. We
have every thing you need mixed spices, mus
tard, cloves, cinnamon, celery seed, pepper, etc.
Please phone your orders early. Do not wait
until the delivery is about ready to go. Give us
a little time to put the orders up.
CALL MAIN 35
HUG'S GROCERY