. THURSDAY, DECEMBKK 21. 191(7.
LA GRANDE EVENING OBSERVER
PAGE FOUR
THE OBSERVER r
Here Is a Store Just Brimful of Christmas Goods
An Independent Wewspaper.
i Published Duily and Weekly at La
5 Grande, Oruon, by the
1 LA GRANDE EVENING OBSERVER
s PUBLISHING CO.
J. D. MEYERS, President, H. B.
LEJTER, Vice President, CLARKE
i LEITER, Editor and Publisher.
'Entered at the Postofiice at La
Grande, Oregon, as second class
' matter.
. On Sale in Other Cities : Oregon Hotel
News Stand, Portland; Imperial
Hotel News Stand, Portland.
,' Advertising rates on application.
; Telephone
Main 37
;ity Official Paper. Member United
Press Associations.
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By Carrier.
iDally, single copy 6c
; Daily, per week 16c
Daily, per month 66c
Daily, per six months in advance $3.60
Daily, per year in advance . . . $7.00
By Mail
Daily, by mail per year, in ad-
- vance $4-00
Weekly Observer-Star, per year
in advance $1.60
The Observer carrier boys are in
structed to put the papers on the
. porch. If the carrier does not do
this, misses you, or neglects getting
the paper to you on time, kindly
jihene the Observer, as this is the
f.nlj way we can determine whether
or not the carriers are following in
struction. Phone Main 37 before 7:30
' o'clock and a paper will bo sent you
by special messenger if the carrier
has missed you.
Address all communications to THE
OBSERVER. 1710 Sixth Street
THURSDAY, DECEMBER 21, 1916.
THE FEDERAL FARM LOAN ACT.
There is no question about the de
mand for money from the farmerR.
The announcement of the location
of the twelve Federal Farm Loan
Banks will soon be nude.
Already applications for loans of
$160,000,000 have been received. The
. first issue of bonds will be about $10,
000,000, which will be rapidly in
! creased as the machinery is speeded
, up in operation.
But this all takes time,
i The whole scheme hinges upon tha
sale of the bonds which will bear
j from 4 1-2 to 6 per cent interest.
I; The big investors of the people's
. money are the life insurance compim
i.ies.
There is a question whether these
insurance companies, which have mil
lions loaned to the farmers at 6 to 7
per cent, will immediately invest in
the farm loan bonds.
But eventually they will have to,
because as their mortgage loans ma
ture, the farmers will borrow from
their farm loan associations.
Union county, through its agricul
tural council, will be one of the first
counties in the state to have a farm
. loan association.
ECONOMY IN FOOD.
i i m -a u mm v w - - ar -m
Shop Early at the Early Closing Store - We Close at 6 p. m. - Open Sat. Night
Handkerchiefs For Men
and Women
Women's sheer linen initial handkerchiefs, plain
script initials, also fancy embroidered in all white
and colors - - 25c, 35c, 50c, 75c
Women's linen handkerchiefs, a large assortment of
patterns 15c, 20c, 25c, 35c
Men's Handkerchiefs
Men's all linen handkerchiefs :25c, 35c, 50c
Men's linen initial handkerchiefs 25c, 35c
Men's silk handkerchiefs, plain, initial 50c, 75c
Children's novelty handkerchiefs, 3 for 25c
Interwoven
TOE AND HIIL
Soclis
Interwoven hose, the one
silk hose that wears
white, black, tan, gray.
35c, 50c
Men's neckwear, exten
sive variety of newest
weaves and patterns.
25c, 50c to $2.00
Gifts For Men
Our men's department is the place to shop for men,
where you get r$al men's styles and best values.
Extra quality silk shirts ...$4.00, $5 00 to .$7.50
Men's and Boys' sweaters, turtle neck, Jersey coat,
all colors .lr$l,50 to $8.00
Combination sets, handkerchiefs, tie and hose to
match, also suspenders and garters to match .
1 $1.00 to $2.50
Silk and knitted mufflers, black, white, grey ...75c up
Collar boxes $1.50 to $2.25
Belts 50c to $1.00
Military Brushes .' ,.- ,...41.50 to $3.50
Toilet Sets ,.. . $3.50 to $10.00
Footwear
Footwear novelties in the
popular materials and com
bination colors.
$3.50 to $10.00
Christmas Slippers, for men,
women, children. 'Fur and
ribbon trimmed ,all colors-
$1.00 to $2.50
Men's leather slippers, black
and tan. variety of style.
$1.50 to $2.75
Women's silk hosiery, all
colors 50c to $1.75
Daintv Neckwear, for gifts
25c to $1.50
Umbrellas, fine assortment,
newest styles, carved and
tipped handles $1.50 to $7.50
( J loves for street and dress
wear, black, tan, wQiite,
brown, extra qualitv
$2.00 to $4.50
Silk kimonos $3.50 to $12.50
Bath Robes $3.75 to $18.00
Women's Munsing
Knit Underwear
-All styles in wool,
wool and cotton, wool and
silk
$1.00 to $4.00
Italian silk gowns, combina
tion suits and corset covers.
$1.00 to $600 :
Pil.-fi-Jix-'5. ......
shipping alone is said to be worth
$200 a ton or $000,000,000.
It would be surprising, indeed, if
the mistress of the seas felt the tight
ening of the hunger belt.
EKIC.
ALLEN GIVES IDEALS OF
JOURNALISM
Why the British find it necessary
to curtail the food consumption of
their people may seem something of
a puzzle, but there are several rea
sons for it.
The high cost of living has some
thing to do with it. All of England's
food supply is shipped in and must be
paid for. With tho trade balance dis
, Appearing on account of its huge pur
chases of munitions, the less it buys
the less money Great Britain will have
to borrow in the United States. With
the Federal Reserve Board frowning
, upon the purchases of allies' bonds by
Amorican bunks, it is getting more
difficult to float loans in this coun
try unless supported iby gilt edge
collateral.
' The U-boat warfare has destroyed
a great nmount of shipping and car
goes. The German reports are that
their U-boats havo sunk 3,000,000
tons of hostile and neutrals shipping,
carrying contraband of war. The
Dean of School of Journalism of Uni
vcrsity of Oregon Speaks on Three
sided Preparation Necessary.
Missoula, Mont., Dec. 21. (Spe
cial) Journalism is not altogether a
profession, and the universities have
no right to give a young man a pure
ly literary and professional training
and turn him out to grapple with the
problems of the newspaper world, ac
cording to Eric W. Allen, dean of the
School of Journalism of the Univer
sity of Oregon, who gave the presi
dential address at the opening session
of tho Western Association of Teach
ers of Journalism which began its an
nual two-day convention here last Fri
day. Besides being a profession Mr. A
len maintained that pournnlism is on
one hand, a business, and on the oth
er, an opportunity for public service.
The rood to tho highest places in the
newspaper world is barred, he main
tained, to the man whose training
The Wneel That Squeaks the
Loudest is the One That
Gets the Grease
Tho same assuredly applies to you and
me, as well in order to get anywhere
in this world, we must attract the at
tention of the big men. Now listen,
young man! Nothing helps a young
man more in advancement in business
than to be known as one who keeps
his bills paid, meets his obligations,
has a bank account, and pays his bills by
check. You know that.
You will receive tho same courteous
attention with a dollar deposit as you
would witlh a hundred dollar one.
cCa Cjrande JYational gank
and experience is limited to only one
or two of the three phases of tee
work, and he reported that Ihc last
ten years have demonstrated that the
schools of journalism can fili a defi
nite need by providing a thraj-sidud
preparation which it has been diffi
cult for a young man to get in the
old wuy in the newspaper office itself.
Journalism, like Gaul, is divided
into three parts. The universities,
like Caesar, must try to put 'it to
gether again, said Mr. Allen.
Train a young man exclusively as
a writer and what happens? 11-j gels
a good salary and leads a most inter
esting life but when he gets to bo 35
or 40 years old he finds that promo
tions are few and money reward sta.
tionry. He sees small hope of a lei
surely and comfortable old age.
A man with a purely business
training will do no better. He is not
equipped to direct this peculiar in
stitution, the newspaper. He will
cast his fortune into a bottomless pit
to join the wasted money of mony
able financiers from Jay Gould down.
And a newspaper run solely and
purely as a business is a pretty dis
agreeable sort of a business at that.
Nor is the social idealist much use
in journalism, unless he can ha'.'k up
his ideals with professisonal ability
and fortify his independence bv meet
ing his payroll, paying his bil's, and
having a little margin left ovjr for
svlf-confidnce. i
It is the duty of the School of
Journalism to weld these thica abil
ities, and nt the present stage of our
development the most ursont of theso
is business. There is nr. occupation
today that furnishes the opportuni
ties thnt the newspaper is offering
the man who understands news, busi
ness monngement and honest com
munity leadership, nil three. It is
just because this threc-si li'd develop
ment is so rare that one can now buy
a small newspaper chonp, and if he
knows how, can in a few ytiari turn
it into a valuable proper y and a
power for good.
Journalism has tho highest ethics
and the hardest to live up to of any
of the professions. The newspaper
man trying to do right gets little
sympathy and no understanding out
sido of his own profession. The
other powers thnt make for right
eousness are often found with per
fectly clean consciences but imper
fect knowledge urging him to do what
ho alone knows would be wrong.
"Pitiless publicity" is more popular
J I in theory than in practice. I dare say
that there is scarcely a prominent
which is our ideal. And the paper is
then excoriated for "attacking" the
church, the college, or the reform
movement.
The newspaper of the future, the
newspaper we are working toward,
will be financially strong, paying
good wages and high salaries, and
maintaining its independence; strong
in its news, telling the truth without
fear or favor; strong in its leader
ship, working for the economic and
spiritunl welfare of the common man
and boldly standing up against the
forces that would demoralize his
mind or exploit the products of his
labor.
I former in tho land who has not at
I ' nnmi, fimn 4n A'wetrt amt nAtva.
I
i paper from that even-handed justice
EDITORIAL COMMENT
The Lumberman's Problems.
(Eugene Register.)
With lumbermen from all over the
United States gathered on the coast, it
is evident that the best brains in the
country are being brought to bear on
the problem of what to do to make the
lumber industry more profitable. Un
deniably, it is a problem that needs
the country's best brains for the lum
ber man has been in a bad way for
several years. Caught between the
upper millstone of a decreasing mar
ket and the nether stones of growing
carrying charges, he has been sadly
put to it to escape being ground to
pulp. Some have not escaped.
To the question, what is the matter
with the lumber business? there are so
many answers as to be confusing. Too
much waste is one answer that has re
ceived a great deal of attention re
cently. Compelled to market their pro
duct on the narrowest kind of margins
in recent years, the lumbermen of the
Northwest have had little time, to de
vote to caring for their by-products.
The best they have been able to do in
the way of eliminating waste is by re
ducing labor cost through modern ma
chinery, equipment, ' and in many
places notably at Springfield this
method of economizing has been car
ried to remarkable lengths. As yeV
hewever, little has been done in the
way of utilization of by-products.
Another handicap under which tho
lumbermen have been laboring is lack,
of Organization in selling. This cannot
pf the men who are directing the in
dustry, for they have long seen tha
lack and have done what they could
to fill it. But they have been hampered
by absence of clear understanding of
the anti-trust laws and by fear that
if they went ahead and did the things
the things they saw were needed they
would get into trouble with the gov
ernment. An effort is now being made
to remedy this situation, and it ia pos
sible that it will succeed.
Our Want Ads bring results.
XMAS GIFTS FOR HIM
BUY HIM A FINE BOX OF CHOICE
Doubloons
Van Dykes
Eoi Tans
Gatos
Reios
Flor De Moss
Coral Keys
Carabanos
Elsidelos
Palos
ALSO
High Class Home-made Cigars
Absolutely the best line of Pipes, Ci
gars, Tobaccos and Candies i , ', , '
BUY HER A BOX OF
JOHNSON'S CHOCOLATES
XMAS GIFTS FOR HER
THE, CLUB
CIGAR STORE
Arch Bacon, Manager