SATURDAY, APRIL 8, 1916.
LA' GRANDE EVENING OBSERVER
PAGE TJ
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FROM
MONDAY
APR. 10th
;...ri-.
.! -. !
Welcome to You, Wdcome to
And Welcome to the New Season
UNTIL
SATURDAY
APR. 15th
To' show and suggest, to assist you in every way to get acquainted with the new mer
chandise! for Spring and Summer, all these and more are a part of Welcome Week at this '
store. , 1
Now that every corner of the1 store is freshly stocked with the new goods in harmony
with the season's most correct fashions, we welcome you to come, to inspect and enjoy
and learn all about the correct styles for Spring. ...
, Our Welcome Week displays aro unaffected by the scarcity of merchandise as this event
Was planned previous to the time when shortage of goods and war prices took their pres
ent firm hold on the market. Here you' will see the .newest and best merchandise in
varieties sufficiently broad to fulfill every individual requirement ancTtaste. The values
reflect well upon our foresightedness in buying early. , '
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WELCOME WEEK
The Dress Goods
The new wool suitings for
Spring are shown in ; such a
broad variety of distinctive pat
terns and rich colorings that
Welcome Week will suggest the
weave most becoming for your
spring: outfit.; , Stripes" and
checks are again popular. '
Prices ' Range from
. a 50c to $2.35 per yard
WELCOME WEEK
The New Silks
Our showings of spring silks
offer many new and pleasing
patterns, particularly for waists
and dresses. Welcome Week
should see you -here viewing
these displays, complete to the '
last detail of fashion.- Figured'
effects, plaids and stripes of
I Vivid eolnrincs are noticeablv
prominent. ,
Prices Range from
75c to $2.00 per yard
The New Wash Goods
We welcome every woman in the community to see'the beautiful
assortments of new wash fabrics. Figured patterns, flowered ef
fects in -dainty pastels and a wonderful outlay of stripes comprise
our offerings. Voiles, marquisettes, crepes, batistes and tissues
are a few of the fabrics on display.
Prices Range from 12c to 68c per yard
1 m
Welcome week presents opportunities you should grasp
to study the new fashions, to inspect the new merchandiseA
to compare and judge values but you need feel in no way
obligated Ito buy simply because you come to look. This
is our Spring Opening and a week of special welcome ,
to all. ' .' ' '
Everyone in this store has made a careful study of
the new season's styles andyou'll find waiting here a
welcome willingness to help you in every possible way .,
to learn what's most suitable for your appearance and use
this spring and summer. Again we welcome you. '
WELCOME WEEK FEATURE
We have engaged the services of an efficient designer to assist our
patrons who wish their new outfit correctly modeled or advice as to.
the selection of dress materials or outer apparel. This .service will cost
you nothing. .V
WELCOME WEEK
The New Suits for Men
Every man and young man should take time to visit our clothing
section durjng Welcome Week as all the prevailing styles in suits
for Spring and Easter will be on display, convenient for inspection.
Tastes both extreme and conservative will find styles, fabrics and
values here to their liking. The special displays of new furnish
ings add considearble interest to Welcome Week in this section.
Come!
MEN'S SUITS in this seasons latest weaves and styles '
' . $9.87 to $25.00
WELCOME WEEK
The New Men's Furnishings
There in the most popular of the new styles, patterns and colors
shirts and ties for the coming season. As usual, the qualities are
beyond question.
MEN'S NEW SPORT, SHIRTS with plain collar, in strpiea
98c ami $1.50
WELCOME WEEK
The New Millinery
Beyond all question the most delightful display of
millinery we have ever shown; Hats that radiate
. the brightness of spring sunshine are here in such
a variety of riotous colorings that must please the
eye and many shapes that give the wearer an addei x
bewitchingness or. an air of extra smartness.
Ladies and Misses Trimmed Hates .$2.25 up
Children's Trimmed Hats .$1.00 up
WELCOME WEEK
The New Corsets
A variety of new styles fa shown in our Epring
lines, giving prominence to higher busts, somewhat
shorter skirts and slightly curved waistlines as style
features. ' Every figure can be properly fitted here
with the assurance of comfort and satisfaction.
Ladies and Misses FAMOUS WARNER'S
CORSET'S in coutU and batiste. 50c to $3.00
This event represents the 'broad-minded service which
at all times governs this store. It's purpose is to show
you the newest and most correct and most popular fashion
ideas. The Welcome spirit is evident throughout the store,
inviting you whether you expect to buy or not, to come to
look, to learn and to enjoy.
WELCOME WEEK
The New Suits
On this occasion you will have the opportunity to view the most
fashionable suits for Spring and Easter. Every favored style
is introduced in these ample displays. . Rich quality silks and com
bination silks and wool comprise the wide range of fabrics certain
to fulfill the individual requirements and tastes of every style
loving woman. Each model is a splendid example of master tailor
ing and design'.' The ultra-stylish, models show the new cape or
standing soft flaring collar effects. .
Prices range from $11.85 to $28.50
WELCOME WEEK
The New Coats
Welcome Week presents .the new types of coats for every occas
ion. The designers have biven much attention to the finishing
touches of the collars, sleeves and pockets which are1 of -a novel
form. America's foremost manufacturers have contributed their
best for this occasion and you shpuld see them. The tailoring,
'the fabrics Ithe exclusiveness of the styles reflect the master skill '
of the designers. ;. ''..'''':
Prices range from $7.40 to $20.00
WELCOME WEEK
The New Footwear'
Our Spring (Stocks of footwear will
be complete for the occasion and a
number of styles will be introduced to
all visitors in this section. White
seems to lead in footwear for women,
while in the men's lines either black or
tan is favored.
WOMEN'S SHOES AND SLIPPERS
Women's White Canvas Slippers . . .
....$1.68, $1.75, $1.98, $2.19
Women's Black Slipper, patent or kid,
one to five straps, pumps
$1.48, $1.98, $2.19, $2.28, $2.48, $2.98,
$3.28, $3.48 and $3.78
Womenils Shoes and p. .eaoinifwypnpn
Men's Shoes, lace or button,
$2.48, $2.68, $2.87, $3.25, $3.50, $3.95.
$4.50, $4.75, $5.00'
Misses' and Children's Shoes and Slip
pers, prices from 60c to $2.48
Study R. G. U. Value
s
The Golden Rule Co.
w
Welcome Week presents a splendid opportunity to study R. C. U.
Values. Many of the lines on exhibition were purchased this
spring under the guidance of this retail organization of more than
400 middle Western merchants who have successfully eliminated
the middle man froin their buying by using tle co-operative
method of purchasing direct from the manufacturers. Their an
nual purchasing power is now $35,000,000 which enables them to
give R. C. U. patrons more actual value for their money. Watch
for R, C. U. values, inspect them and you'll be convinced,-
The Golden Rule Co.
TREE