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About Appeal tribune. (Silverton, Or.) 1999-current | View Entire Issue (Dec. 29, 2021)
2A | WEDNESDAY, DECEMBER 29, 2021 Small Business Adviser | APPEAL TRIBUNE Football Jennifer Morrow Chemeketa Small Business Continued from Page 1A Development Center Marketing choices: what’s essential? How do you choose between social media or email marketing? Or print ads or direct mail or billboards? Or … ? I’ve worked with many business owners through the Chemeketa Small Business Development Center. They often ask, “What marketing will work best?” They start with a website, (yes, it’s essential). But what’s next? Marketing is about people, not you or what you offer. Marketing is not about what you’re selling, or how long you’ve been in business or how you make what you sell. All those things might matter … and can be important to how you ex- press value and promote … but ONLY if they reflect what your audiences want and care about. Before you choose what to say and where to say it … KNOW YOUR AUDI- ENCES. When you know and understand the people you must reach to be suc- cessful, what their concerns and prob- lems are, their reasons to search out what you offer, you’ll market effective- ly. It’s that simple. But it’s still not easy. That’s why WHAT you’re market- ing is less important. Answer “What’s in it for me?” specifically, for the right audiences, and you’re nearly there. Your message is critical Your message isn’t “We do xyz.” It’s the answer to “What’s in it for me?” and “Why should I care?” from your target audiences’ viewpoint. That critical message must be in your ta- gline and on your website’s home page. Support it with detailed proof points. Avoid generic language such as “great quality” or “outstanding ser- vice.” Instead, be specific about how you fulfill that. Think WIIFM when you write content for your website or a so- cial media post, an email or ad. Target where people can take action Knowing your audiences will guide where you place your marketing mes- sage. Your website is the foundation. Your marketing goal is to generate in- terest and send people to your website (or retail store). A few guidelines: h If you’re a local business with trucks or vans, vehicle graphics (with the right message) are huge. Think free billboards. h If you sell to other businesses, build a professional LinkedIn pres- ence, and ensure your website pro- vides valuable information to down- load so you can capture warm leads. h If your audience is younger and your products/services are visual, look at Instagram to grab attention. Finding your audiences No business appeals to everyone. You want to market to your people — your best customers, those who love what you do and recommend you. Focus on those people … who they are, how they find you, how they choose, what they expect, what they know or don’t know about what you do, what experience they’ve had with your competitors. Using their words (testimonials and reviews!) will add power to your marketing — on your website, in social media or ads. No matter who you’re marketing to, how you sell or what you sell, the first principle of marketing is to reach the right audiences with the right message in the right place. Jennifer Morrow is a Business Ad- viser at the Chemeketa Small Business Development Center. The Small Busi- ness Adviser column is produced by the Center and appears each third Sunday of the month. Questions can be submit- ted to SBDC@chemeketa.edu or call (503) 399-5088. Marketing is not about what you’re selling, or how long you’ve been in business or how you make what you sell. All those things might matter … and can be important to how you express value and promote … but ONLY if they reflect what your audiences want and care about. Positions: QB/DB League honors: Mid-Willamette Conference Offensive Player of the Year, first-team all-Mid-Willamette Conference quarterback, second-team all-Mid-Willamette Conference defen- sive back. Statistics: Offense — 182 of 307 for 3,033 yards for 25 touchdowns and nine interceptions, rushed 126 times for 730 yards and 11 touchdowns; de- fense — 10 tackles and one intercep- tion. Playoff success: Won Class 5A state championship. DEFENSIVE PLAYER OF THE YEAR KEEGAN WALTER School: Silverton Year: Senior Positions: LB/RB League honors: Mid-Willamette Conference co-Defensive Player of the Year, first-team all-Mid-Willamette Conference at linebacker. Statistics: Defense — 45 tackles, seven sacks and two fumbles recov- ered. Playoff success: Won Class 5A state championship. All-Mid-Valley football team OFFENSIVE PLAYERS TYLER COPELAND School: McNary Year: Senior Positions: QB/DB League honors: Mountain Valley Conference Offensive Player of the Year, first-team all-Mountain Valley Conference quarterback, honorable mention all-Mountain Valley Confer- ence safety. Statistics: Offense — completed 126 of 221 passes for 1,757 yards, 22 touch- downs and five interceptions, 17 car- ries for 126 yards and two touchdowns; defense — 30 tackles, two tackles for a loss, two pass breakups. RILEY DAVIS School: Sprague Year: Junior Positions: RB/LB League honors: First-team all- Mountain Valley Conference running back, honorable mention all-Moun- tain Valley Conference linebacker. Statistics: Offense — 188 carries for 1,180 yards and 14 touchdowns. JOSIAH DAVIS School: North Salem Year: Junior Position: RB League honors: First-team all-con- ference running back. Statistics: Offense — 157 carries for 1,268 yards and 19 touchdowns, three catches for 20 yards; special teams — kicked 15 of 16 PATs, scored two 2-point conversions. CHANSSE LEE School: McKay Year: Senior Positions: WR/LB League honors: First-team all-con- ference wide receiver. Statistics: Offense — 58 catches for 800 yards and six touchdowns, four carries for 21 yards; Defense — 21 tack- les, 2.5 tackles for a loss, three sacks, one forced fumble, two pass breakups; Special teams — 13 kick returns for 410 yards and one touchdown. TINITAL TINITALI III School: South Salem Year: Junior Positions: WR/DB League honors: First-team all- Mountain Valley Conference at wide receiver. Statistics: Offense — 78 catches for 1,040 yards and nine total touch- downs; defense — 27 tackles, six pass break-ups, two interceptions. VANDON FESSLER School: Silverton Year: Senior Positions: WR/DB League honors: First-team all-Mid- Willamette Conference at wide receiv- er, first-team all-Mid-Willamette Con- ference at defensive back. Statistics: Offense — 84 catches for 1,444 yards and 11 touchdowns; De- fense — 35 tackles and five intercep- tions (two returned for a touchdown. JAIDEN DUNTON School: West Salem Year: Senior Position: OL/DL League honors: First-team all- Mountain Valley Conference at offen- sive tackle. Statistics: Defense — 27 tackles, 1 tackle for a loss, 2 passes deflected. AYDAN WATSON School: West Salem Year: Senior Position: OL/DL League honors: First-team all- Mountain Valley Conference at offen- sive guard. Statistics: Defense — 2 tackles. ORIE SCHAFFERS School: Silverton Year: Senior Positions: OL/DL League honors: Mid-Willamette Conference Lineman of the Year; first- team all-Mid-Willamette Conference at offensive lineman, first-team all- Mid-Willamette Conference at defen- sive lineman. Address: P.O. Box 13009, Salem, OR 97309 Phone: 503-399-6773 Fax: 503-399-6706 Email: sanews@salem.gannett.com Web site: www.SilvertonAppeal.com Staff News Director Don Currie 503-399-6655 dcurrie@statesmanjournal.com Advertising Westsmb@gannett.com Deadlines News: 4 p.m. Thursday Letters: 4 p.m. Thursday Obituaries: 11 a.m. Friday Display Advertising: 4 p.m. Wednesday Legals: 3 p.m. Wednesday Classifieds: 4 p.m. Friday News Tips The Appeal Tribune encourages suggestions for local stories. Email the newsroom, submit letters to the editor and send announcements to sanews@salem.gannett.com or call 503-399-6773. Classifieds: call 503-399-6789 Retail: call 503-399-6602 Legal: call 503-399-6789 Missed Delivery? 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Statistics: Defense — 30 tackles, five tackles for a loss, two sacks, one forced fumble and one fumble recovered. IMYAS AGUILAR School: North Salem Year: Junior Positions: OL/LB League honors: First-team all-Mid- Willamette Conference at offensive guard. Statistics: Blocked for a team that rushed for 2,700 yards this season, aver- aging 7 yards per carry. DAVID SHERMAN School: Sprague Year: Senior Positions: OL/DL League honors: First-team all-Moun- tain Valley Conference at offensive tack- le; first-team all-Mountain Valley Con- ference on defensive line. Statistics: Second on the team in tackles, first on the team in sacks (sta- tistics not available). DEFENSIVE PLAYERS MARTIN TRUJILLO School: West Salem Year: Senior Positions: DL/TE League honors: First-team all-Moun- tain Valley Conference at defensive lineman. Statistics: Offense — four catches for 48 yards; Defense — 85 tackles, 9 tack- les for a loss, 2.5 sacks, 2 forced fum- bles, 1 fumble recovery, 1 blocked kick, 1 interception. RUDY GARCIA School: McNary Year: Senior Positions: DL/OL League honors: First-team all-Moun- tain Valley Conference at defensive lineman. Statistics: 26 total tackles, 0.5 sacks, 2.5 tackles for a loss. JOSH PIKL School: West Salem Year: Senior Positions: LB/TE League honors: First-team all-Moun- tain Valley Conference at tight end; first-team all-Mountain Valley Confer- ence at linebacker. Statistics: Offense — six catches for 116 yards and one touchdown; defense — 51 tackles, 6 tackles for a loss, 2 sacks, 1 forced fumble, 3 blocked kicks. JOHNNY WITHERS School: West Salem Year: Senior Positions: LB/RB League honors: First-team all-Moun- tain Valley Conference at running back, honorable mention all-Mountain Valley Conference at linebacker. Statistics: Offense — 142 carries for 1,083 yards and 13 touchdowns; Defense — 38 tackles, 4.5 tackles for a loss, 2 sacks, 1 pass deflected. BRAIDEN COPELAND School: McNary Year: Junior Positions: LB/WR League honors: First-team all-Moun- tain Valley Conference at linebacker, first-team all-Mountain Valley Confer- ence at wide receiver. Statistics: Offense — 39 catches for 667 yards and 9 touchdowns; Defense — 44 total tackles, 1 sack, 3 tackles for a loss. COLE ELMORE School: Sprague Year: Senior Positions: LB/RB League honors: First-team all-Moun- tain Valley Conference at linebacker. Statistics: Led the team in tackles and tackles for loss (statistics not avail- able) AUSTIN RATLIFF School: Silverton Year: Senior Positions: DB/WR League honors: First-team all-Mid- Willamette Conference at defensive back, first-team all-Mid-Willamette Conference at wide receiver. Statistics: Offense — 42 catches for 936 yards and 12 touchdowns; Defense — 54 tackles, two interceptions (both returned for a touchdown), three forced fumbles and one fumble recovery. JACOB HAGE School: Cascade Year: Senior Positions: DB/QB League honors: Oregon West Confer- ence Offensive Player of the Year, first- team all-Oregon West Conference at quarterback, first-team all-Oregon West Conference at defensive back. Statistics: Offense — completed 38 of 87 passes for 898 yards, 11 touchdown and four interceptions, rushed 129 times for 1,414 yards and 21 touchdowns; De- fense — 45 tackles, four interceptions. GUNNER SMEDEMA School: McNary Year: Senior Positions: DB/WR League honors: First-team all-Moun- tain Valley Conference at cornerback, second-team all-Mountain Valley Con- ference at wide receiver. Statistics: Offense — 19 catches for 319 yards and 7 touchdowns; Defense — 18 total tackles, 1 sack, 2 tackles for a loss, 5 interceptions, 3 pass breakups. ZANE AICHER School: McNary Year: Senior Positions: DB/RB League honors: First-team all-Moun- tain Valley Conference at safety, sec- ond-team all-Mountain Valley Confer- ence at running back. Statistics: Offense — 122 carries for 636 yards and 7 touchdowns, 23 catches for 314 yards and 2 touchdowns; De- fense — 77 total tackles, 2 sacks, 5 tack- les for a loss, 2 fumbles caused, 3 inter- ceptions, 8 pass breakups. ROMAN BURROW School: West Salem Year: Junior Positions: DB/RB League honors: First-team all-Moun- tain Valley Conference at cornerback. Statistics: Offense — two carries for 42 yards and a touchdown; Defense — 50 tackles, 1 pass breakup, 2 intercep- tions. SPECIAL TEAMS PLAYERS LOGAN PERSON (KICKER) School: Dallas Year: Senior Positions: RB/DB League honors: First-team all-Mid- Willamette Conference at running back, honorable mention all-Mid-Willamette Conference at defensive back, honor- able mention all-Mid-Willamette Con- ference at kicker. Statistics: Offense — Rushed for 1,362 yards and 16 touchdowns, had 320 re- ceiving yards; Defense — 86 tackles, three interceptions. DREW RODRIGUEZ (PUNTER) School: Sprague Year: Junior Positions: WR/DB League honors: First-team all-Moun- tain Valley Conference at wide receiver, first-team all-Mountain Valley Confer- ence at safety, first-team all-Mountain Valley Conference at returner, second- team all-Mountain Valley Conference at punter. Statistics: Offense — 33 catches for 484 yards and seven touchdowns; De- fense — five interceptions returned for 288 yards (two returned for a touch- down) ZACH DODSEN-GREENE (RE- TURNER) School: West Salem Year: Senior Positions: WR/DB League honors: First-team all-Moun- tain Valley Conference at wide receiver, second-team all-Mountain Valley Con- ference at returner. Statistics: Offense — 36 catches for 681 yards and 7 touchdowns; Defense — 5 tackles, 3 pass breakups, 1 intercep- tion. COACH OF THE YEAR JOSH CRAIG School: Silverton Accomplishments: He led the Foxes to the OSAA Class 5A state champion- ship; Mid-Willamette Conference Coach of the Year.
