T
i
t
f W. J. MUCKLE WASHINGTON MUCKLE
AlUCKLE IMRBWylRC COAlPyMY
DEALEIS IN
HARDWARE
SASH
rjrxrs
HARNESS
COWLITZ and RIVER STREETS
Some Suggestions...... jj
A. J. DEMTNG Drirokt. ST. HELENS
tin mnnm niimitimiiitHtm ixinmiAAi
St Helens
Electric Lighting
(Saves Your Eyes)
Steam
(Prolongs Your Lives)
Lath
Wood
Livery, Feed and Sale Stable
DRAYINC AND TRANSFER
All BuinePromptIy Attended To
PHONE 15 OR 2
WM. H. DAVIES
ST. HELENS.
i NS AND
ESTIHATE5
KI.ND5 OF
E. W. KETEL
COSTS ACTOR IN
totiu.t Finishing.
MY WORK IS THE BEST
ST. HELENS.
Popular Mechanics
Magazine
WMTTM SO VOU CM UNDCMTAMD IT
A CREATCoMhmcdStarref llMWarlr
Kreum which you may bsia reading
at any time, and which will hold your
interi.it forever. You are living m the Dot
yr, of the most wonderful age, of what a)
djubtlfs the srentest world in the universe.
A resident of Mars would gladly pay
41,UUU SUBSCRIPTION
tothismsmzine.ln order to keep Informed ol
our progrrM in tngioeerinii and Mechanics.
Are you reading it? Two million of your
neighbors are. and it k the favorite ma.
'
(
zine ia thousands of the best American
homes. It appeals to all rlatsrt old "d
young men and women.
The "8bo Sesartnaat (89 mml
dives eu.7 wiijn to do biiiim bow to uiske
luoful aruclos for borne and shop, repairs, ess.
" AsMtrer Hsraanks " (10 pamM ) lolls how to
nmkij Mlttoti turrmare. wlrftlMe outnts, boats,
iialnes, nutirtc and all the Ujlrura a buy lovea,
i.m rrm via, siholi eomcs it corra)
vsht row rasa saw-xs coVr rooar
ItrFULAK MECHANICS CO.
jia w. wnaiaaana St, CHICAUO
U POPULAR s.C
MECHANICS
I llLLU5TRA
OILS
DOORS
ST. HELENS, ORECON
KODAKS. CAMERAS, XMAS BOOKLETS.
LETTERS. POST CARPS, BOOKS FOR OLD
and YOUNG, GUITARS. VIOUNS, BANJOS.
LADIES HAND BAGS. MUSIC ROLLS.
GENTLEMENS CARD AND BILL BOOKS.
PERFUMERY AND TOILET WATERS.
CALENDERS AND NEW YEAR CARDS
Mill Co.
Heatings
Lumber
ORECON
Prop
FURNISHED
WORK
ON ALL
-Concrete Work
.Plastering
RECOMMENDATION
ORECON
OREGON AGRICULTURAL COLLEGE
WINTER SHORT COURSE
January 5 to 30, 1914
The College has spared no effort to
make this the most complete short
course in its history. A very wide
range of courses will be offered in Gen
eral Agriculture, Horitculture. Animal
Husbandrj, Dairying, Poultry Keeping,
f Mechanic Arts, Domestic Science and
Aft, Commerce, Forestry and Music.
Numeruos lectures and disuasiom on
Farmers' Co-operation, at home and
abroad, will be a leading feslurc.
Make this a pleasant and profitable
winter outing. No t'lition. Aceommo-
stations reasonable. Reduced rates or
all railroads. Fur further informtaior
.address
II. M. TENNANT. Registrar,
Corvallis, Oregon.
.Farmers' Business Course by Corres
pondence without tuition.
Baled Hay for Sale.
CLOVER HAY FOR SALE By
L :Norbeck & Co. and Chaa. Kulil
rttjind. Warren, Otegon. 1-5
Lecture to our Business Men.
the
business man in the smuller stores all hnve t -e.r mml or I
v: .. u'h, u'.ie.mrtments. through wnun
wwna ui tins V.UUUH t " i
It Ul UC 13 CTCIial"KJ winf
The country merchant repre
senta the very best developmen
in American manhood. He
i i
npn rnv Brrnncr Hnu unusun v
intellectual, but he simply will
nnf trnk Aitr (Kd til FYlAill in
the road of his kind of trade by
the footsteps of his predecessors.
Here is the whole story in a
nutshell; contrast the following
examples:
On the one hand we have the
present prosperous condition of av.raje country run-runt, cut
the country, originating in ex-0,T thoir advertising in ti e daily
traordinary good crops. We par)Cr!!t discontinue folicitirg or
never had better. Then there der8 ty mail, refuse to semi out
must be demand. An over sup- B!in,i,.s ,,! ll of the proprietors
ply without a market is almo8tfh0llj sit quietly down and wait
as bad for the farmer, as no
crops at all. The demand, as
well as the price, were never
better than at present.
Next comes the wape earner,
His condition is undeniably bet
ter than it has been for years.
Because of the vast sums of
money that must change hands
durinar the next six months, to
gather and transport the great
crops, the laborer's services will
be well paid for. Money sent to
the farmer from the purchasers
in the east will be used for im
proved equipment. Old farming
implements will be discarded and
replaced by new. The harvest
ing machinery business is a good
barometer indicating this condi
tion.
Now comes the country mer
chant, the doctor, lawyer, hotel
man, etc., and the amusement
man. Their share of the harvest
depends entirely upon their abil
ity to keep abreast with rapidly
changing conditions. The mer
chant in the rural districts, who
imagines that he can handle his
business on the same slipshod
olan as that employed by his
predecessors forty years ago, is
badly mistaken. He has new
conditions to face, new forces to
contend with; almost unsur
mountable obstacles to overcome.
First of all there is the buga
boo of the mail order house in
the big cities, next is the parcels
post, then comes the interurban
car, the automobile and good
roads. Rapid and easy means of
transportation makes it com par
atively easy for the farmer to
get to the larger cities and en
tirely overlook the dealer in the
smaller place.
The merchant or business man
in one of these smaller places is
quite likely to see customers
pass his door en route to the city,
if he is willing to rest content
with the methods employed by
predecessors. Some are equal to
the emergency and promptly lay
plans to get their share of the
prevailing good times. Others
do not.
Now then, here is what we
have as a remedy for the dis
ease:
Meet city competition with the
city man's methods of getting
business.
Jhr country merchant and
amusement man have one com
mon interest, and that is, make
a trade center; get the people to
come to town, amuse and hold
them; secure the trade of the
surrounding country and pre
vent its going to the larger cit
ies by way of the interurban cars.
That is the first proposition.
Everybody is agreed on that
score.
How do the big stores in the
cities get the orders of the coun
try trade?
First by full page display ads
in the big daily papers. These
are almost a complete catalogue
of each of the various depart
ments of the entire store. Think
of it, a daily issue of a well illus
trated catalogue with catchy de
scriptions and skilfully phrased
talk about cut prices, spread out
daily before 75,000 to 200.000
women, who have money to
spend and who need the goods.
There can be b it one re ult.
which means a sale.
tk. o.r.nn these same ti
., .....nl'
r
quantities to the farmers nrui
.'residents of the smaller towns,
is' How lonir couhi these bitf stores
lv I exist if they did not use these
.advertising
pullers
iraut' .
The answer is self evident.
Their expenses would eat them
up and put them ou' of business
inside of ten months.
for example, the big
'department stores of J'ortlaml
should adont the methods of the
for customers to happtn aiopjr.
as is usually done by the coun
try Btoros. Can anyore duiut
the result? Contrast the ilitlVr
ence between the two methnls
and the remedy is ns plain ns
the sun in the sky.
Of course, the answer U. that
the small store in the country
tnwn rannot afToid hith priced
advertisements, costing $",()( 0
to $10,000 per day, neither can he
afford to issue a catalogue or
have a mail order department.
That's perfectly true and no
body will try to dispute it. but
he has his local new rI ond
its working force at his disposal,
and its the greatest and best
working force in this entire
world.
Let us repeat that the country
newspapers, if properly used, are
positively the best advertising
mediums in the world for the
money.
Mr. Merchant, just store this
thought under your hat every
country town that has a daily cr
weekly newspaper is missing a
harvest if its merchants do not
make it their mail order cata
logue. Every inch of it should
be used. It is a gold mine. Mind
you, it should be the cut price
catalogue, with a good illustra
tion and a catchy description of
every article of merchandise
carried in stock in yrur town,
no matter whether it be a pack
age of onion seed, a gas engine,
hay scale or a flannel shirt, and
every article shown should be
be quoted at a price that com
pares favorably with the prices
in the advertisements of the city
concerns.
There is not a country town in
America where three or four
pages would not boom the local
trade and put the city stores out
of business, as far as orders from
that locality are concerned.
Their advertisements should re
semble a catalogue, not bill pos
ter's efforts.
Every merchant should make
it a point to advertise his goods
and prices instead of his name.
Those whose business is such
that they have no catalogue to
publish and their little display
advertisement used in the plan
herein suggested, would be of
little value towards promoting
the general welfare bv nullino'
the country orders to town.
therefore, you should do jour
share in some other way. Yours
should be the part of the boos
ter.
Get together and put your
shoulders to the wheel; encourage
life in the town by promoting
amusements. Some towns make
the mistake of suppressing them.
Remember that idle minds ere
ate indolence, thr plague before
which empires fall. Avoid the
fallacy of all talk about patron
izing home industry. a . it be
known that you are a lot of good
fellows with the latch string on
the outside, who fight to the last
ditch in politics, but welcome
the competition of the world in
cheap prices, qualitiop, and in
everlasting hustle, enterprise
and go-ahead progrcssiveness.
and you can bid defiance to the
bugaboo of the parcels post and
the threatened invasion of the
a IF- W - A
1.1
It
U r (i- V.
p : ... '..
i.;-v'-';KVv:V.'.j5 J '..
j. . in i.i.
Is CENTRAL
Dr. tl I M IN
fresh ii nd Cured .Units
1'i.sh and Voulh ij. froditct-
YourOidnsSolkitrJ
Phone 60
big store in no; oly of the great
cities.
Do it now. Start the weekly
catalogue in the very next issue
of your local papers and keep ii
up until every item of merchan
disc in your town is listed for
the inspection of tho buyers of
the county. Your share of the
present prosperity will follow
just as sure us the light follow s
the sun.
EATING AND ELOQUENCE.
An f nglisKman's Protest Au'nst Post
prandial Garrulity.
All ii k'Ii fill, iiinnt nii'ii npiiik; lull.
tliiMi'.-h till men cut u dinner, only t In
li'U i.ii'iik iTli-r II. nlillc llic tun 10
U i ii mill -,f.-r.
I'n :' Hint rutin illxl 'loiifli ko
limnl In h.'iml mar U u Ut Iniii, Iml
II Ii ii fin I. ul nv rule n r iiinllil.in.
In ilh-ne ilnys timl IIh-m iMtltuilcs.. Aft
it illmii-r hm'IKIiii; Im nn evil (Ht-uMiir
to im IiiiiiI. It la mi liilliiltou I hut
oMiiIiim a Mliler Vi.lli- In elvHlzr.)
loiuitrli'K IIimii III tlio 4 t lint Mr still
i Ium' i tin primitive Mi ul. Ttiu s:i
Ki luis nut nvii'liwl Unit hIiico nf tit
Hi'iiiTMlluii vlitrf hi I inn cl imk t tint th
priN-iwHn of illi-i-st It'll ! iiIiIihI iy
illn-tii-,, mill htlmuLifi'il liy tlnlliirM
the primitive niiin cIIiil to li'luiim
mill rt'it't' il M tin' ' 1,'iiKii i ,i I lt ikIJiiiicIs
nf Mm v I, f mii Im
I'lr-lprmifllnl Kiiirullt.v lent-hes IN
nitixl lnilriit ili'M-lnpmiMit iiiiiu!i:( tlii
KiiL'llttti vpi'iikliij; HH'ltH It luia t
iniii- iiliiiusl ii rltiin'ltllr mtil religion
fllnrtlfll With thrill, mill the rcttnltllr
1- 1 1: tl'' iri.-i ii or A nifi IfTin irixtt to lil
fi'ttllnu' runt Hull. Ills liiimpirt to rut.
drink mul Im t.-ilUrtl ul uri liiiu.ij- mul
-ul. iniily
To t'lrri' n linn nlih tlKlnn mid t
ilt'lli'iii lr iim n prrpiirnfliiii f.r t'linlliitf j
film with ilfih i-r nif mul iIiiIIik-h Isj
tlu KtiliNtPnie lilt Ii n modern -MII;t I
thin prinliles for the llniinn hulldiiy,
fur, thiMik'ti Oil" Hue ilMi"l-i Until! mul
xln n trti fr mid kIiihIiIits ri'MiiiiUreiitly
over the tneinorv of Klndlntor. .n
inldliin IIiiiim mul CIhUMmii iiuimri. It
doe iml lie-lf.ite In nnike tniirtyrs of
Its c'I'Im mul throw them to Its lions,
the nfler dinner aixmlers - tendon
Truth
HUNTING THE HIPPO.
Methods of the Wily Native Hunters of
North Africa.
As lilpuipoLiiniiM hunters (hi- SImiIIhs
of that Solmt rei;lun. Nortli Afrlra.
Ktnnd nluiie A iintlrv lilpixi hunt Is
nn erltliif( nml dangerous HjNirL Tliv
hunters are In du;,-out i-iiikmh; two or
three puddle utille one iiimiaces the
hiirpoon or liiirlied Kienr, to whh h ar
nttiiehed n xtout rop nml a ihuil uf
aiiilmtiti.
When the lilpK ronn-M to the surfare
to breathe 1111 ntti uii Is made t Hteal
ukiii lilm with the linrpiMiii. nlieii thin
Is arOoiiipllMheil the hiinlers liuike il
hasty retreat from the entailed Isaitt,
and In turn eiiKutr Ids attenili.n while
nttenipti nre nn.ile ,i KH.,ir him ,
those In the other ramies.
When neverely uniiiiilr, ,,M,h,
limns trs ii.tlmre to iet or to tile and
not In nttu, k u Mstallants. iim ha- Ihm ii
so ..rten reHiit The asiat hiinlrrs
Willi for thU, and n hen the animal
Koe up out or I lie wnlrr u ollry of
HpeiiM h thrown Into It. mul l.,wly
the Iiiikc ImhmI Meeds to death The
liunler do lit .t nhvays eHtape nme.
UlneM 1 1.,, life or a Hint, f f ,,.,
Ih sin Tlllei.il lo tin Ir dailim ,
Tim Mil,, of the ,. ,M ,.,
Into atrlps mid dried , ,, ,,, f)
Aral, tinders, who. In !,,,, w. t t
the whlpinakers ..f Oin.luri,,,,,, .
Kypt. l erlaln ptiiiloiw of the l,,,.
nr., tnurh .rl,., , Ml.t. l,l , ,.
la ut Into long, nm row strips .,
rtrl.il In the sun; tH ,, nMvn
mat of I'oartte Mrf. i
Unmasked
nW'7 l1,,,r""" to ylir ,.f(, to.
day. and she flnN , ,,...
"I Cllll'l llelonilt tot Unit'"
"I can. a (site I'm yr,r st upeirnH
IJ fr ' Kan,,. :.!, jllurtn,','
V' M
k. c utr.K.Rrn.N
A1ARKET
Cccd Price. Full Weighl h
St.He!M.Ore. P
BUSY TAIL OF A WHALE.
Lsgsnd of ths Origin f lh Idas of trs)
Soraw Propallar.
The following Jtniordlimrlly ncs
rtlnit alorjr ls tirtiitixl by tun Mario
Journal with th exprvsai aUpulatlu
timl It eiintiot gunrniilrtl IU authentic!,
ty. Iml ulv It for wttait It la worth;
"Way lt h lu 1SAH tlM stout Dutrt
lurk tirootu Mil rim Cupula Vm ihr
llnxt k. boiiiul from Amalfrdara to tb
I nst 1 utiles, Uxume ilUaMDtlod In try.
Iiik to round Hm C'moo of tlvutt Uopt
and. Us NiiHti of tiltflt Deaa, was la
generally Iwd pllsht. Junt Inliifa
teri liNiklutf partleulurly blac k an l
riKtltjritltiU of a terrific blow rwvlrsj
.y lh vessel ou IwT hlb, squar sten
reveiihtl the fntt thnt a lurg arhal
tin d rniHheit partly through the tist
iKHinU rikI Inn) got caught In tha Uo
tiers Kurtuimtvljr water wbkh wit
(mi irliu; Into the aft bold waa jiromnt.
ly biowu out through Itia owd balrfc.
iiy by the atruggllng autiiml. aud k
I'lideavorlng to rvlrtis ltlf tb Uf
luntmiiHl lnahrd the water with Itatal
so violently thnt It propelled tho bark
ahead at avwn knots an bour Ink)
C'uihi Town hartor.
"It whs In watehliig to mlgbty af.
fret of tlia whale's tail thnt tb rw
cnptnln coiK'flved the Idea of a wrrt
preller, but lieltlier the IuU b aarf
chnnts of Cnpo Town nor bla brottwr
aklpprra of Anistenlnm were aulaV
tleiilly Inlermiwl In his tide to anils
with lilm lu patenting the detlee."
THE KING IS KINO.
No "Power Oshind the Threne fct
England, It la Said.
It Is often uxkrd who mill luaplns
the king's attitude iimiu current ijimw
tlfiis of the day mul. more Imrtleular
ly, who writes Ids sisii lii-el
The king lakes. It U Mmtltile I
i-late, the closest Interest In every hd
lug qiii-niloii of Iho day. Mini, while ft
iinikt of tieceally hike the advlre of
his rrspousllile nilulslent, be has views
of his own Unit be dove not besllste
to proiiouiKV wheuevvr the oecasfcs
mils for It. while lib) siKHshee kt
"roughs oui" riillrely by himself.
This driift of wlnil hUi ninjinty d
sires s.iy Is thi n (inswd on lo lot
olllt'liils uf the private secret rics' of
lite, who prepare the atirecb In Set
ft. nn sinl submit It lo bla majesty la
formal liiugnnge. This he goee tbrougk
iiittst mrerully, and It often takes !
or three rewrltlnirs before the king fc
thorotii.'hly sntUtleil with It
It may I said at once, however, that
no words uttered by the king are sa
pro v.i I until they have Mtsed bU most
i a rcful mrutluy. It la likewise ixMat
tile to niM that Ida majeaty la an el
treiuely rikh! Improiiipta Seoker sod
thnt some of bla miMst notable ultrf
niit'es bnve been nmdo without sa
previous preparation of any klud.
Ixuidon Ueiitlcwotnan.
Didn't Step.
A young man who wna with a party
of motor tourists making a lflP
lliroiiKti the inoiintillus decided to ets
over In an attractive place for a fc
days nml went Into the bwtvl to ascer
tain the rates,
"What nre your re tear ha Inquired.
"Keven dollars a day, air," waa the
reply.
"If I stny," went on the man. "
ehnll want a room on the parlor floor."
"That will mat yon ft ettra." aalo
Iho clerk
"I shall also want room with a flfw
place, where I can bare a Ore I beet
chilly evening."
"(tin, dollar more, air."
"And, of course," anld the tourist, "I
want one with a hath also."
"A dollar additional, air."
"Well," anld the man thoughtfully,
"bow much will you charge to let m
lenve the hotel Just aa I amr-rtilw
m Mngnilno.
Sohoolboy Aspiration.
A achnolboy wrote the following ea
aay on aonp: "Honp la a kind of stuff
nmdo In rnkca what you can't aat It
smells good and taatea orfel. 8oap al
ways tastes worae when you get It In
your eye. Fnther aays RaklnHiae don't
tim er use aonp. I wish I waa o l
klinoaor