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Property: Report urges mixed-use planning
Continued from page 1A
The University needs to focus on
acquiring new property along
Franklin Boulevard to complement
the land it already has and must
work with other area landowners to
craft a redevelopment plan that will
utilize the area to benefit the Uni
versity and the city, according to a
report from the firm.
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The University administration is
currently reviewing a draft of a re
port by the Portland-based consult
ing firm that makes recommenda
tions about future University
planning and land use in the area.
Titled Franklin Boulevard Rede
velopment Potential: A Strategy Re
port for the University of Oregon,
the report urges the University to
come up with a development plan
that utilizes the real estate in order
to benefit the city and the Universi
ty. If it doesn’t, other property
owners are bound to develop
around the University’s property,
the report said.
Aligning planning and real estate
functions at the University is some
thing officials need to consider
doing, according to the report.
“While many of the more venture
some institutions have been private
universities, public schools are also be
coming more entrepreneurial,” the
report reads.
Possible uses tor the Franklin
Boulevard properties include hous
ing and parking as well as commer
cial business use. University offi
cials frequently mention the
possibility of housing being built on
the Romania site when discussing
the reasons for selling Westmore
land Apartments, a 404-unit
complex in west Eugene.
The 36-page report details the
possibilities for development on
other properties in the area, includ
ing the block that Hirons drug store
and PC Market of Choice occupy
and the restaurants on the north
side of Franklin. All properties in
the area play a crucial role in the
overall development of the area, the
report says, and turning them into
more mixed-use friendly structures
would benefit all area landowners.
The report emphasizes the need
to get a set plan for the sports arena
as soon as possible because the
bakery site must be put to use as
soon as it is available for University
use, which should be sometime
this summer.
“The longer the arena is delayed
the more other decisions to redevel
op will be impacted,” the report
reads. "... The direction chosen by
the university on both the Romania
and Williams properties will
significantly influence developers of
other parcels.”
The University will know by the
time the site is vacated whether an
arena will be built, Moseley said,
“or we will say ‘we’ve got to back
off and maybe look at other uses for
that property.’”
Moseley said the report outlines
many things the University is al
ready aware of, such as the impor
tance of making use of the Williams
Bakery site as soon as it’s vacant in
the summer, but it packages them
together and makes recommenda
tions that should be very helpful.
A major theme of the report is the
concept of mixed-use development,
with the Joe Romania car lot and
the state-owned property east of Wal
nut Street, formerly used by the Ore
gon Department of Transportation, as
targeted sites.
It’s essential for the University to
do everything it can to acquire the
ODOT property or at least work
with the city and state to promote
redevelopment of the site to support
the concept of a mixed-use Univer
sity village, according to the report.
Moseley said the approximately
$1.2 million gift from long-time ath
letics department supporter Pat
Kilkenny to start schematic design
of the arena caused Farkas to
change the report to support the
idea that an arena is more likely
to happen than had previously
been thought.
“One of the key factors was trying
to get a reality check on the arena,”
firm leader and former Eugene
Planning Director Abe Farkas said.
“Just getting a little further on that
was very helpful.”
Though University graduate Bob
Thompson of the architecture firm
Thompson Vaivoda and Associates
Architects said in October that his
firm is exploring the possibility of
building the arena in two phases,
with the first phase self-contained
on just the bakery site, Moseley said
acquiring the parcels of land adja
cent to the bakery are still part of
the overall plan for the area.
Those parcels include a 7-Eleven
and a medical building, and Moseley
said the cost of the acquisitions has
been estimated at about $2 million.
The current occupants of those
buildings could have the option of
moving to another location on
Franklin as part of a University-owned
mixed-use development center.
“I do know there is a necessity to
acquire that other property there, and
we’ll know more about what that will
look like as soon as the design (is
complete),” Moseley said.
Redeveloping the property only
makes sense because the buildings
that currently occupy the block don’t
make the most efficient use of the
space, Moseley said.
Moseley said a timeline for devel
opment of the area is at least five to
10 years.
“The arena may be the first big
piece, or it may be that the arena’s a
big piece and there may be some
thing along in the Romania and
ODOT property,” Moseley said.
Though what exactly will be done
is unknown, the area east of the Uni
versity on Franklin Boulevard is in for
significant private-public partnership
development in the next decade,
Moseley said, development that
should drastically improve the area
and make it much more inviting.
“It’s a little grungy over there right
now,” Moseley said. “This will be a
big improvement.”
Contact the news editor at
mcuniff@ dailyemerald, com
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