Protest: Students offended by AXE promotional game marched and chanted
Continued from page 1
Assault Prevention and Sexual Well
ness Advocacy Team heard about the
promotion in advance and organized
a protest, which began with a picket
line and signature drive and culmi
nated in a loud rally.
“We are here to promote healthy
and respectful relationships, and re
ally not support the rape culture and
misogyny inherent in this video
game,” counseling psychology doc
toral student Amit Shahane said, as
he distributed pamphlets for the
Men’s Center.
"We feel that it portrays sexism in
that all women are highly sexualized
and objectified,” said sophomore
women’s and gender studies major
Heather North, a SWAT intern. “We
feel that their presence should not be
hereon campus.”
Some protesters said they spoke di
rectly to the tour’s personnel.
"I asked them if they had a game
in which I could pick up on men and
they said they hadn’t developed that
yet,” senior advertising major Diana
Erskine said.
Eugene resident Paula Jones said
she asked the tour manager if he
had any children and whether
he would want his daughters
attending a school where date rape
was encouraged.
“They just kept saying, ‘I respect
what you have to say and we will
report back to AXE,’” Jones said.
Signs with slogans such as “F*ck
the white, patriarchal, heterosexist,
capitalist PARADIGM” and “My body
is NOT a game! ‘Mojo Master’ is
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lame” were carried at 1:30 p.m., as
more than 20 protesters marched
back and forth between the tent
outside the EMU Ticket Office and
the corner of East 13th Avenue and
University Street.
Three game players scurried out of
the tent as the protesters returned
from the march to yell phrases such
as “Hey hey! Ho ho! Mojo Master has
got to go!”
The tour prepared to leave campus
at 2 p.m. Some protesters took credit
for the early departure, because the
tour was originally scheduled to
remain on campus from 10 a.m. un
til 4 p.m., but Scheduling and Event
Services Coordinator Amy Johnson
said AXE called her office late Mon
day afternoon to change its departure
time to 2 p.m.
“We knew there would be things
that some might find controversial,”
Johnson said.
University Scheduling Manager
Jessi Steward said the scheduling
office strives to be content-neutral
when scheduling events and allow
ing vendors to rent space on cam
pus, and that the scheduling office
worked closely with both AXE and
the protesters.
Contact the business, science
and technology reporter at
esylwester@ dailyemerald. com
Kate Horton | Photographer
Several students protest a new video game promoting AXE on Tuesday in front of the ASUO
Office. The game ‘Mojo Master' is designed to promote AXE's new fragrance, Unlimited.
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