Commentary Oregon Daily Emerald Wednesday, November 2, 2005 NEWS STAFF (541)346-5511 PARKER HOWELL EDITOR IN CHIEF SHADRA BEES LEY MANAGING EDITOR MEGHANN M. CUNIFF JARED PABEN NEWS EDITORS EVA SYLWESTER SENIOR NEWS REPORTER KELLY BROWN KATY GAGNON CHRISTOPHER HAGAN BRITrNI MCCLENAHAN NICHOLAS WILBUR NEWS REPORTERS JOE BAILEY EMILY SMITH PART-TIME NEWS REPORTERS SHAWN MILLER SPORTS EDITOR scorn. ADAMS LUKE ANDREWS JEFFREY DRANSFELDT SPORTS REPORTERS AMY EIGHTY PULSE EDITOR TREVOR DAVIS KRISTEN GERHARD ANDREW MCCOLLUM PULSE REPORTERS . AlLEE SLATER COMMENTARY EDITOR GABE BRADLEY IESSICA DERLETH ARMY FETH COLUMNISTS TIM BOBOSKY PHOTO EDITOR NICOLE BARKER SENIOR PHOTOGRAPHER KATE HORTON ZANE RITT PHOTOGRAPHERS KATIE GLEASON PART-TIME PHOTOGRAPHER JONAH SCHROGIN DESIGN EDITOR JOHN AYRES JONNY BAGGS MOLLY BEDFORD KERI SPANGLER DESIGNERS CHRIS TODD GRAPHlCARTIST AARON DUCHATEAU ILLUSTRATOR DAWN HEIZER REBECCA TAYLOR COPY CHIEFS JENNY DORNF.R BRYN JANSSON JOSH NORRIS JENNA ROHRBACHER MATT TIFFANY COPYEDITORS STEVEN NEUMAN ONLINE/SUPPLEMENTS EDITOR TIMOTHY ROBINSON WEBMASTER BUSINESS (541)346-5511 JUDY RIEDL GENERAL MANAGER KATHY CARBONE BUSINESS MANAGER LAUNA DEGlUSTI RECEPTIONIST LUKE BELLOTTI RYAN IOHNSON RANDY RYMER CORRJEN MUNDY DISTRIBUTION ADVERTISING (541)346-3712 MELISSA GUST ADVERTISING DIRECTOR MIA LEIDELMEYER SALES MANAGER RELI EF. KAUFTHEIL JOHN KELLY LINDSEY FERGUSON WINTER GIBBS KATE HIRONAKA DESI MCCORMICK STEPHEN MILLER KATHRYN O'SHEAEVANS CODY WILSON SALES REPRESENTATIVES BONA LEE AD ASSISTANT CLASSIFIED (541) 3464343 TRINA SHANAMAN CLASSIFIED MANAGER LISA CLARK ANDO AMANDA KANTOR KERI SPANGLER KATIE STRINGER CLASSIFIED ADVERTISING ASSOCIATES PRODUCTION (541)346438! MICHELE ROSS PRODUCTION MANAGER KIRA PARK PRODUCTION COORDINATOR JAMIE ACKERMAN CAITLIN MCCURDY ERIN MCKENZIE JONAH SCHROGIN TERRY STRONG DESIGNERS The Oregon Daily Emerald is pub lished daily Monday through Fri day during the school year by the Oregon Daily Emerald Publishing Co. Inc., at the University of Ore gon, Eugene, Ore. The Emerald operates independently of the University with offices in Suite 300 of the Erb Memorial Union. The Emerald is private property Unlawful removal or use of papers is prosecutable by law ■ In my opinion Today marks the one-year anniver sary of the 2004 presidential election. Prior to that election, the nation was all atwitter with everyday conversations that naturally moved toward gay mar riage and nuclear proliferation. The bumper sticker industry was booming, and one could hardly go anywhere without seeing Viva Bush or The Real Deal plastered somewhere in red, white and blue. Peter Jennings, Tom Brokaw, and Dan Rather dutifully re ported one state, two state, red state, blue state. Every minute of it was fun. That is what presidential elections are all about. You get to go completely nuts for a little while. Everything your guy says is audio gold, and everything the other guy says seems to leave brown on his teeth. You find out the political views of people you might never talk to during non-campaign life. The littlest news story or gossip suddenly seems like the biggest, baddest, be-all, end-all deal-breaker for the whole election. And sometimes it is. But this frenzied state of mind is not meant to be permanent. The election is over, preferably, by the first Wednesday morning of November, and things go back to normal. We go back to having conversations about regular, everyday topics and take a break from debating the morality of stem cell research. The mud slinging stops, and Washington is back to business as usual, save a few new faces. This year, however, the United States just hasn’t been able to get out of cam paign mode. Perhaps the cuts between Democrats and Republicans ran a little too deep in ’04. Maybe the activate the-base over the traditional get-the swing-votes campaign technique stirred up some extremely muddy wa ters that have yet to clear. Whatever it is, the results are bazaar. Over the summer, grieving mother Cindy Sheehan set up camp (4 miles) outside President Bush’s Crawford, Texas home. She simply wanted to ask him “for what noble cause” did her son Casey die. For whatever reason, the president refused to meet with her. The parties disagreed and that sur prised no one. The weird part was the anti-Sheehan ARMY FFTH RHETORIC CHECK backlash. They attacked her personal ly. Ann Coulter said, in reference to Camp Casey, Democrats need to learn how to grieve. The mass media made her into a political figure and asked her questions about international issues as though she were some sort of expert. Someone even ran a truck through the row of crosses set up as a tribute to Sheehan’s son and other fallen sol diers. Now Sheehan is leading a na tional anti-war campaign. She’s writing editorials and making speeches. How did this happen? People feel so strongly pro- or anti-war that one woman’s symbolic statement turns into an all out political battlefield complete with smearing and violence, and the end re sult is somebody’s mom on a national political campaign. Political ads are also completely out of control. Not only did non-profit 527s play a huge role in last year’s election, they proved to have staying power. The Tom DeLay trial in Texas has sparked many an ad from both sides. Liberal in terest groups are running ads against DeLay and even his temporary replace ment Roy Blunt. DeLay’s camp is run ning ads hoping to target potential ju rors of the case. He also tries to personally discredit the prosecutor and judge every chance he gets, mostly claiming partisanship. If this absolute madness does not stop, they won’t be able to find an impartial jury. Then Tom DeLay may get his wish, and get his trial moved out of Austin to a more conservative place. The constant campaigning is a real risk to the effectiveness of our judicial system. It is one thing to report the news, it is quite another to turn char acters in the story into semi-factual re ality TV figures. There is another campaign going on in America today, one that I just heard about. According to an article in Tues day's New York Times, Wal-Mart has employed a highly experienced team of political operatives. What are they fighting for? Swing shoppers. Accord ing to Michael Babaro's article, Wal Mart has suffered tremendously from recent poor press and a bad reputation. Sophisticated groups like Wal-Mart Watch and Wake Up Wal-Mart have been increasingly successful in waging “the public relations equivalent of guerilla warfare.” Wal-Mart has hired seasoned politi cal campaign professionals like Michael K. Deaver of the Reagan ad ministration and Leslie Dach, who helped Clinton control his image through the impeachment crisis. To combat Robert Greenwald’s upcoming film “Wal-Mart: The High Cost of Low Price,” team Discount Retail for Ameri ca has produced its own counter-film. Currently, they are working on a sec ond pro-Wal-Mart film. This “cam paign” to convince undecided shop pers to be with or against Wal-Mart has turned into an all-out propaganda war. The campaigning never seems to stop. Politicians, the mass media, cor porate interests, non-profits: They all play a role in the constant division of America. Campaigns are intense, and they usually divide voters into only two camps. This works in a presiden tial election because there are only two candidates, but this format does not apply to the United States in general. Whenever there is a controversy or dif ference of opinion, mud-slinging and propaganda are not the answers. Americans deserve to be presented with multiple views and allowed to de cide their positions on their own. They should not be presented with two bi ased opinions from talking heads and told to make a choice. The United States is more divided now than ever. It does not have to be that way. If the people in charge spent more time solving problems and less time trying to persuade everyone that they are right about everything, we might just make some progress. afeth@ dailyemerald, com ■ Guest commentary Protecting animals is happier than selfishly wearing them I was disappointed to read Army Feth’s fluff piece last week about how she feels “liberated” to wear her rabbit coat (“Free to wear fur,” ODE Oct. 26). It reminded me of Cartman’s “ Whateva! I’ll do what I want! ” and you never want your ethics to mimic Cartman’s. Why should anyone be impressed that Army is no longer afraid of what other people think when that means she takes advantage of others without thinking about them — namely non human animals who can’t defend themselves. We might not need to care what others think, but we should care about what we do to others and what we stand for. And it doesn’t show much caring to glamorize a needless fashion product that pro motes the trapping of rabbits in leghold clamps or raising them in cramped cages and then electrocuting them up their butt or sending them to a primitive gas chamber. Although it’s perfectly normal that this columnist wants to seek happi ness, it is a mischaracterization of the Dalai Lama’s peaceful Buddhist prin ciples to suggest he supports hedo nism and egocentrism. True happi ness and enlightenment can’t come at the expense of others — hence the Buddha’s support of vegetarianism. No one’s “freedoms” should come from stepping on the backs of others. Think of the conscientious consumers who boycotted slavery in the 19th century by refusing to buy cotton products, similar to how people today can refuse to buy sweatshop products or fur and leather. Animal lovers are compassionate peo ple and therefore most are not going to yell or throw anything at anyone in a fur coat. They are just going to feel sad to see another person who is contributing to animal exploitation and doesn’t seem to care. So if you can’t be without rabbit fur, how about liberating a bunny from the local shelter instead of sporting his remains. The animals need people like you on their side — protecting their own right to life, liberty and the pursuit of happiness... it can make you happy too. Carrie Freeman is a doctoral student in communication and society. ■ Editorial We must prepare Eugene for earthquake The city of Eugene and the University are not adequately prepared for natural disasters that could potentially strike this region, and after seeing the devastating effects of the 2004 tsunami and recent hurricanes, we cannot pretend that a catastrophic event will never strike this area. A city study estimated a subduction zone earthquake off the Oregon coast would cause $1.6 billion to $1.7 billion in building damages in Lane County. A daytime earthquake could injure up to 2,700 people. Using more current infomiation is estimated to raise damage and casualty calculations by 14 percent. A Cascadia Subduction Zone earthquake last struck the Pacific Northwest in 1700, but geological predictions indicate that subduction zone earthquakes occur about every 300 to 500 years. As time passes, it becomes increasingly likely we will expe rience a large quake. A low chance of occurrence is no reason to delay protecting our community. Although loss of life in a massive natural disaster may be inevitable, taking preventative measures today could protect lives. We have taken steps toward creating a emergency response command center for the city. Yet centralizing commanders in a single durable shelter would help improve communication and provide emergency services in the field with clear, organized plans. Having civil authorities frequently drill and test such systems, with the help of the general public, would help prepare Eu gene for The Big One. At the same time, simply preparing to react to the worst is not enough. At the University, the structural safety of several buildings is near dismal. A recent study by the Oregon Natural Hazards Work group found several campus buildings will be damaged by an earthquake. Damage to aging and vulnerable Straub Hall, which houses the Department of Public Safety, could hinder DPS’ response to an emergency. The University doesn’t realistically have the funds to upgrade or replace these structures. But an earthquake during a basketball game at McArthur Court or during busy office hours at PLC could be disastrous because many stu dents aren’t aware of structural hazards or proper escape routes. Retrofitting buildings when possible and training students in how to seek shelter and evacuate buildings is vital. During an earthquake or other disaster in Eugene, we need to be prepared to help our selves. Many bridges and road overpasses that serve as main arteries of transportation in and around the city are considered tem porary, and these roads do not meet strin gent seismic codes. In the event of an earth quake, they may not fail, but they might be inaccessible while officials check their sta bility. Power, water and phone service may also be disrupted. A parallel situation is currently progressing nationally. Concerned about the threat of an influenza pandemic, President Bush recently asked for $7.1 billion to create vaccine. Al though he didn’t propose a clear way to pay for his proposal, we should follow his exam ple and finally prioritize disaster prepared ness. EDITOR’S NOTE Yesterday we announced our Commentary section would move to Page 4. This change will not occur.