Event explores women's role in sports industry
The symposium, a Warsaw Sports Marketing Center
project, will feature speakers and a panel discussion
BY EVA SYLWESTER
NEWS REPORTER
The University’s ninth annual
Women in Sports Business Sympo
sium, which takes place today and Fri
day, adopted the theme “Strides
Ahead” to reflect the growing role of
women in the sports business industry.
“Women have really come a long
way in this industry and are starting to
make a name for themselves,” Univer
sity graduate student Suzanne Davies,
one of the event’s directors, said.
The symposium is directed by
students in the Warsaw Sports Market
ing Center, a division of the Lundquist
College of Business.
Davies said the situation of women
in the sports business industry has im
proved greatly over the past decade, al
though the majority of industry execu
tives are still male.
“For the most part, women are very
underrepresented in the business side
of every sport out there,” said Jennifer
Rottenberg, senior vice president of
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business development at CC&C Man
agement Group in North Carolina.
Rottenberg will speak at a panel
discussion titled “Reaching The
Female Fan” on Friday morning at
the symposium.
“There tend to be differences be
tween the way that men follow
sports...and the way women follow
sports,” Rottenberg said.
“There’s just historically been a lot
more men involved in the sports in
dustry and it takes a long time for that
to change,” Rottenberg said.
She said many men become in
volved in sports business agencies af
ter retiring from professional athletics
or because they are close friends of
professional athletes. These situations
have been traditionally less common
for women.
Rottenberg said she liked playing
sports in her childhood and chose to
enter the sports business industry after
college because she wasn’t sure what
sort of position she wanted. She want
ed to work for an industry that was in
teresting overall.
“I think it’s important that the
women that are in the industry put
themselves out there,” Rottenberg
said, describing the symposium as an
opportunity to help influence future
sports business industry members.
Davies, a second-year M.B.A.
*
student, said because the Warsaw Cen
ter is one of the leading national
M.B.A. programs of its kind, sympo
sium directors benefit from the center’s
connections with industry and alumni
when recruiting speakers for the sym
posium, as well as from their own in
ternship opportunities.
“It’s a great forum to join the lead
ers in the industry today with the lead
ers of tomorrow,” Davies said.
Other speakers, according to the
symposium’s Web site, will include
women representatives from Stanford
Athletics, the Portland 'frailblazers,
IMG, Nike Women and International
Speedway Corp.
Val Ackerman, president of the
board of the directors of USA Basket
ball, will open the conference tonight
with a keynote address from 4:30 p.m.
to 6 p.m. in 182 Lillis. Ackerman will
also receive the Warsaw Sports Busi
ness Woman of the Year Award.
Tomorrow from 9 a.m. to noon in
282 Lillis, there will be panel discus
sions on reaching the female fan,
sponsorship trends and accelerating
one’s sports career.
All events are free and open to the
public.
“We hope to fill all the rooms up,”
Davies said.
evasylwester@ dailyemerald, com
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Amber, 8,
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play on the
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Children's
Center on
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Children: Security and safety
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Continued from page 1
background checks are a regular part
of the hiring process for the OSU cen
ters and are required for anyone com
ing into contact with children.
Student employee Allison
Dworschak said, “I was really im
pressed that even though we had no
reason to believe he would hurt any
one, no kid was left alone with him. ”
She added that it would have been
difficult for him to harm any child
“because of the way things are han
dled here on a daily basis.”
Reynolds said when the CCDC first
heard about Jackson’s possible crimi
nal past through the “parent
grapevine,” it was the CCDC that
called the Eugene Police Department,
not the other way around, as he feels
the media may have portrayed.
“Once burned, twice cautious,”
Reynolds said. “We try to balance
kids’ safety and security with being
open and welcoming.” Now the
scale has to be tipped toward safety,
he said. “Keeping kids safe is what
we do.”
Reynolds said the CCDC sends in
hundreds of background checks
every year and “in the 18 years I’ve
been coordinator, only three or four
have come back with a record and
they were typically drug charges.”
Reynolds said he feels the parents
gave the CCDC their “vote of confi
dence” when only two families out of
more than 200 didn’t re-enroll their
kids, citing the incident with Jackson.
One of those two families wanted to
come back after only one month had
passed, he added.
emilysmith@ daily emerald, com
■vV*