Oregon daily emerald. (Eugene, Or.) 1920-2012, July 08, 2004, Page 12, Image 12

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    - poppiV
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Erik R. Bishoff Online & Photo Editor
A street sign for Martin Luther King Jr. Boulevard sits opposite Autzen stadium at the
intersection of South Access Road. The boulevard's name change from Centennial
Boulevard, and its proximity to Centennial Loop, continues to cause confusion with mail
and deliveries for nearby businesses.
Businesses adjust
to address change
One year after Centennial
Boulevard was renamed
Martin Luther King Jr.
Boulevard, effects persist
MICHAEL A. BOOTH
FREELANCE REPORTER
Nearly one year after a controver
sial move by the Eugene City Coun
cil to change a two-mile stretch of
Centennial Boulevard to Martin
Luther King Jr. Boulevard., the cumu
lative economic effect on businesses
has proved to be negligible.
Of the handful of businesses
forced to change their addresses,
most business representatives said
the address change was little more
than a minor setback.
"It was inconvenient but we deal
with it OK," said Linda Vonderheit,
the business manager at Mercedes
of Eugene.
Vonderheit said the costs were not
substantial. The hassles related to the
address change were similar to those
anyone would experience by moving
a home or business, she said.
Marl Carter of Staff Jennings Boating
Center contends that he incurred "a
few thousand dollars worth of expens
es" due to the name change, but he
said the only additional costs involved
were for letterhead and business cards.
"I've still got boxes of office sup
plies with old addresses on them,"
Carter said.
During city council deliberations
last year, some council members
voiced concern about the impact the
decision would have on businesses.
Many alternatives were proposed, in
cluding commissioning a statute to
honor the civil rights leader and
changing the names of two highways
and a bridge that wouldn't require
changing addresses. The decision
passed 6-2 on deadline day.
Several of the businesses said the
biggest problem caused by the name
change stems from out-of-town ven
dors trying to make deliveries.
Vonderheit said truck drivers have
had problems looking for the
new address.
"The name of Centennial Loop,
the cross street, hasn't been changed
and 1 think that causes some confu
sion when they come off of Coburg
Road," Vonderheit said.
"Vendors continue to send mail
to our old address ... hopefully
they'll make the changes
sometime soon."
— Linda Vonderheit
Business Manager / Mercedes of Eugene
An Internet search of four popular
Web sites used for maps and directions
revealed that only one of the four, Ya
hoo! Maps, had a listing for Martin
Luther King, Jr. Boulevard in Eugene.
Another concern for businesses is
the forwarding of mail. After one year,
the post office stops forwarding mail to
the new address and starts returning it
to the sender. For six months, the post
office will attach the forwarding ad
dress when returning the mail.
"Vendors continue to send mail to
our old address," Vonderheit said.
"Hopefully they'll make the changes
sometime soon."
Nearly one year after the renaming
of Centennial Boulevard, most busi
ness owners seem to be quietly re
signed about the city council's deci
sion to change their address.
"It was not a popular decision
with me but it happened, so there is
n't anything I can do about it now,"
Carter said.
Michael A. Booth is a freelance
reporter for the Emerald.