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UMN.com gives platform
to unsigned music artists
Many independent bands
have surprisingly found
all the benefits of a label
from one popular Web site
By Natasha Chilingerian
Pulse Reporter
About a year and a half ago, Los
Angeles-based metal/rock band Hya
line found a helpful tool in its music
career construction: The Internet.
Ever since then, the group has been
part of an online music community,
submitted songs for television and
movie soundtracks and snagged nu
merous touring and performing op
portunities.
Like Hyaline, many independent
and indie artists have discovered the
Unsigned Music Network
(UMN.com), a Web site that provides
career-enhancing services previously
unavailable for musicians not signed
with a label. Among other opportuni
ties, UMN .com gives exposure and at
tracts a fan base for participating
artists.
"UMN has created an online com
munity or network for all of the bands
that participate," Hyaline drummer
Dan Fowler said in an e-mail inter
view. "Because of UMN, Hyaline has
met and interacted with bands all
over the United States. As a result
we've been able to tour around and
perform with UMN bands in different
cities and get the chance to perform to
brand new audiences in a packed
club."
Founded in 2001, UMN.com started
as an Internet radio station that played
songs from about 100 selected bands,
mostly in the rock genre. When current
UMN.com president Steve Sheiner be
gan working for the company five
months ago, he decided to allow any
band to showcase their music on the
Web site. Today, about 300 bands are
members of UMN.com, with styles
ranging from a cappella to gangsta rap
to reggae. Musicians pay a monthly fee
to post songs and music videos on the
site to stream or download, maintain
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UMN.com
was
founded by
the Los
Angeles
based band
Hyaline
and offers
indie artists
a place to
market
their music.
Musicians
retain all
rights to
their songs
and image,
which is
a plus for
them.
Courtesy
their own Web sites and manage an e
mail fan list The company also markets
musicians, helps to license their music
for release to television and movies and
provides assistance with booking
shows.
"We are providing support outside of
just the Web site," Sheiner said.
While signed artists share copyrights
and revenue with their labels,
UMN.com musicians own all copy
rights to their music and keep their total
profits. Total control of image and
sound is another advantage bands have
as members ofUMN.com.
Sheiner said although he is still get
ting the word out about the company,
many musicians have seen jumps in
their careers as a result from participat
ing in UMN.com.
"Some labels have contacted bands,"
he said. "(UMN.com) builds a fan base
for musicians, gets interest from the in
dustry and creates an opportunity for
people to hear their music."
Some participating musicians say the
sense of community and the opportu
nity to meet other bands are the top
services provided by UNM.com.
"It has allowed us to connect with
other musicians around the United
States that we have now become very
r
dose with and help support," Hyaline
bass player Aaron Broughton said in an
e-mail interview. "That's what it's all
about, connecting, making new friends,
creating new fans, and getting your mu
sic to more people."
Drummer Barrett Yeretsian, who
plays in Los Angeles-based rock band
Beat and Path, said in an e-mail inter
view that UMN.com "created an Inter
net buzz" by playing his group's song
"Goodbye Beautiful Day" on their ra
dio program.
"UMN is definitely a great service for
unsigned bands," he said. "It gave us
the exposure that is taking us to the next
level."
Sheiner said being signed to a label
is not the ultimate goal for artists these
days because there are other ways to
make money while making music.
With the growing use of the Internet,
independent artists can easily build
their careers through online music serv
ices.
"The goal of a musidan is to make a
living playing music," he said. 'There
are now opportunities for independent
artists to be successful."
Contact the Pulse reporter at
natashachilingerian@dailyemerald.com.
018934
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