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Multimedia Presentation
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presented by the UO Cultural Forum
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Celebrating its 34th year,
the Willamette Valley Folk
Festival serves a healthy
combo of music and food
By Natasha Chilingerian
Pulse Reporter
When the first Willamette Valley
Folk Festival was held in 1971, a tran
sition occurred in the on-campus folk
music scene. Instead of just exhibiting
folk musicians sporadically through
out the school year, the University be
gan devoting an entire event to pro
moting new folk musicians.
The first festival — sponsored by the
UO Cultural Forum, as it still is today
— lasted just one day and took place
behind the School of Music. It has
since blossomed into an annual three
day extravaganza of music, crafts, food,
massages, workshops and children's
activities that fills the EMU east lawn
and spills onto the south lawn.
Even with the addition of new fea
tures over the years, the festival aims
for the same goal it did 33 years ago
— to give lesser-known singers and
songwriters a chance to express them
selves in front of an audience.
"It started as a venue for local singers
and songwriters and a way to get local
talent exposed, and that element re
mains today," Willamette Valley Folk
Festival co-Coordinator William Reis
chman said, who is producing the
2004 festival with Ariel Zimmer.
As the festival grew, some activities
reappeared and turned into tradi
tions. One example is the workshop
stages, which have included songwrit
ing instruction, short classes on drum
ming styles and a how-to on con
structing a drum. Cultural Forum
Office Coordinator Mandy Chong
said each festival usually focuses on
one category of music style or origin.
"During the year that we have a blues
focus, the workshops might be on blue
grass or banjo playing," she said.
food and craft booths are also part of
the Willamette Valley Folk Festival's her
itage. Chong said festival attendees can
count on finding Chinese, Indian and
Latin American cuisine, plus pizza, ice
cream, beverages and espresso. Some
food booth vendors are devoted to
bringing their ethnic fare to the festival
yearly, such as Afghani Cuisine, which
Chong said has been returning for 19
years. Booth shoppers usually comb
through and look at candles, blankets,
jewelry, knickknacks, and other items
typical of the University's street fairs.
One standout event at a past festi
val was what Chong calls "the mud
bowl" in 1998. That year, heavy rain
mined the grass and created a mass of
mud, which attendees used to jump,
dance and slide in.
With so many activities occurring at
once, the festival requires some serious
planning. The Cultural Forum tradi
tionally hires one coordinator, but this
Tim Bobosky Photographer
Ariel Zimmer and Will Reischman, shown here in the UO Cultural Forum office, are
cocoordinators of the upcoming Willamette Valley Folk Festival.
PART 1 OF 2
Today: A historical and behind-the
scenes look at the festival
May 20: An in-depth preview of the
2004 Willamette Valley Folk Festival
year, Reischman and Zimmer are shar
ing the time-consuming job.
Both coordinators said they have a
passion for programming and discov
ering new music. Zimmer said she "fell
in love with the local music scene" dur
ing her programming work.
Reischman's interest in producing
on-stage events stemmed partially
from his family — his father is a con
cert promoter, and both his parents
performed bluegrass at the Willamette
Valley Folk Festival in the 1970s.
"I wanted to book an event rather
than just be a stage monkey," Reis
chman said.
Planning the festival is a yearlong
process. Reischman and Zimmer start
ed brainstorming for the event before
the 2003-04 school year, then quickly
moved on to planning fund-raisers and
finding sponsors and advertisers. This
year, they raised money by putting on
two music shows and by receiving
sponsorship from the Smith Family
Bookstore, University Bookstore and
Emerald Valley Kitchen. Advertise
ments for the festival appeared in Eu
gene Weekly and on KLCC radio. Then,
the coordinators recruited performers
and craft and food vendors to fill slots.
"Throughout the year we are inves
tigating different acts and getting a
sense of what people would be inter
ested in," Zimmer said.
On top of fund-raising, booking
and getting the word out, coordina
tors must organize smaller details of
the festival, such as amplified sound
for the acts and renting out tables and
tents. Zimmer said all members of the
Cultural Forum help coordinators
during the year.
Working with a budget is a central
focus of planning the festival, and
Reischman said coordinators rely on
fund-raisers and donations to help
pay for the event. Zimmer said she is
pleased with how much can be pro
duced with limited funds.
"It's a free event, so the bottom
line isn't to make a profit," she said.
"We would like a larger budget in or
der to bring in the best music possi
ble, but we've done a great job with
the budget we have."
Contact the Pulse reporter at
natashachilingerian@dailyemerald.com.
Will
Reischman
and Ariel
Zimmer, both
graduating
seniors, take
a break from
festival
planning in
the UO
Cultural
Forum office.
Tim Bobosky
Photographer
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