GIVE
ME 5!
Run your "for sale" ad (items under $1,000)
for 5 days in the ODE Classified Section.
If the item(s) doesn’t sell, call us at 3464343
and we'll run it again for another
5 days free!
HAGER
continued from page 5
Maybe then, Major League Baseball will
realize how important the fans are,
whether they are purists, fair-weather fans
or youngsters going out to their first game.
That's the point Swangard made in an
interview Monday. He would challenge
MLB — if and when the league was to start
giving in further to advertisers — to give
back to those who pay to watch the game.
And as the head man of the nation's best
sports marketing program — as
indicated by a Sports Illustrated article on
Oct. 7,2002 — Swangard should carry some
weight in the world of professional athletics.
Maybe, he suggested, MLB should've
planned to give out free tickets to the
movie in return for peppering everyone's
eyes with blue and red advertisements.
Maybe major league teams should lower
concession prices — maybe the most over
grown prices of anything in the game —
for a night or even longer.
Just give something back to the fans.
"This idea in a triangle of relationships
between a property, a sponsor, both of
whom are trying to create value of associa
tion with fans, what's the fan get out of the
deal?" Swangard asked.
"It's sort of the notion of sustainability.
Part of ("Spider-Man 2") was about trying to
reach out to a younger demographic. Well,
those guys aren't there because they can't af
ford to go to the games, like their parents
wefe able to when they were growing up."
For now, it's safe to say we can all be
thankful the bases will stay white. The
game's decency and tradition have been
preserved.
We think.
For another year, anyway.
Contact the sports editor
at hankhager@dailyemerald.com.
His opinions do not necessarily
represent those of the Emerald.
Advertise mtke
ODE classifieds
_Call 346-4343 or place your ad online
www.dailyemerald.com
SIGHTS
continued from page 5
To prepare for their trip to
California, the Ducks com
peted in the Beaver Freezer
on April 3 in Corvallis. Each
team member competed on
an individual basis with no
team score.
Oregon will compete in
the Lebanon Sprint
Triathlon this weekend. The
course will be significantly
shorter, as the triathletes
will participate in a 500
yard swim, a 12.5-mile bike
ride and a 3.1-mile run.
Oregon will finish out
the year by entering the
Northwest Club Champi
onships, held at Blue Lake,
nearTroutdale, on June 6.
Play ball
Play begins today at the
US Lacrosse Men's Division
Intercollegiate Associates
National Championships,
at the Anheuser-Busch
Sports Centre in St. Louis.
Oregon will battle No. 9
Boston College, the winner
of the Pioneer Collegiate
Lacrosse League, at 7 a.m.
The winner will play either
No. 1 UC Santa Barbara or
No. 17 Texas on Wednesday
at 2:30 p.m.
The loser of the match
between the Ducks and Ea
gles will play the loser of
the Gaucho-Longhorn
matchup on Wednesday as
well.
Kirsten McEwen is a freelance
writer for the Emerald.
TRAINING
continued from page 5
in the pole vault (18 feet, 8
3/4 inches).
Holts, a cross country All
American in 2002, holds a
time more than seven sec
onds better than the nearest
competitor. Mitchum's time
happened during a wind
aided race at the Texas Relays,
but he posted a wind-legal
mark of 13.53 two weeks later.
Holliday's mark came at
the Oregon Twilight, one
week after battling food poi
soning. Skipper's mark was a
school record posted during
the indoor campaign.
Contact the sports reporter at
jonroetman@dailyemerald.com.
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