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PUBLISHING
continued from page 1
extract more money from students by
packaging textbooks in plastic bun
dles so students have to buy extra ma
terials — like CD-ROMs, workbooks
and study guides — when all that is
wanted is the textbook.
Johnson added that publishers
have a habit of frequently releasing
new editions of textbooks, which is fi
nancially harmful to students.
"A new edition of a textbook is put
out every term and the sole reason is
to prevent students from buying a
used textbook," Johnson said.
Collecting student surveys is only
the first part of the campaign. John
son and Douglass said the second
part entails speaking with professors
to determine what their methods are
for selecting textbooks. Johnson said
they also plan on protecting students
from high-priced textbooks by pro
moting a book-swapping Web site:
www.campusbookswap.com.
'"Die fact is we're college students;
we're going to need books, but that
doesn't mean we need to pay an
exorbitant amount of money,"
Johnson said.
After OSP1RG collects all the data,
Johnson said the group plans to write a
report and use the research to convince
publishing companies to stop business
practices that inflate the price of text
books and take advantage of students.
"Students were really enthusiastic
about telling us what bothers them
the most about how they're spending
money on textbooks," he said,
adding that more than 150 students
filled out surveys Monday, the first
day of the campaign.
Despite these efforts, a campaign
to curb textbook costs will not lead to
prices as low as those in the trade
book market, University Bookstore
General Manager Jim Williams said.
TEXTBOOK DOLLAR
BREAKDOWN
$0.32: Paper, printing and
editorial costs
$0.15: Publisher’s marketing
costs
$0.12: Author income
$0.11: College store personnel
$0.10: Publisher's general and
administrative costs
$0.07; Publisher’s income
$0.07: College store operations
$0.05: College store income
$0.01: Freight expense
SOURCE: National Association |
of College Stores
Sean Hanson Senior Graphic Designer
The textbook dilemma is one that
has been building for a long time,
Williams said. Publishers are contin
ually losing money due to the in
creasingly efficient used-book mar
ket, Williams said, and the biggest
mistake publishers ever made was
failing to carve out a chunk of that
market for themselves 30 years ago.
"Now there's just a handful of pub
lishers controlling the marketplace
because others couldn't survive finan
cially in the long run," he said.
While Williams said some publish
ing practices are unfair — such as
making minor changes to a book in
order to put out a new edition every
year— books do cost money to make,
and publishers need to be able to re
cover their expenses.
"I think that publishers should have
to justify their price," Williams said.
'"There are reasons books are expensive.
(But) there is a value to the book that
needs to be determined as well."
Contact the news editor
at jenniferbear@daiiyemerald.com.
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