BOOKS
continued from page 1
merchandise lower because they sell
many copies and usually don't have
color. On the other hand, textbooks
often have color and a small print
run, which means they must be
priced higher in order for a publish
er to make money from them.
"Publishers aren't going to stay in
the business of publishing if
they don't make money at it,"
Standish said.
He added that the used book mar
ket is another driving force behind
the high price of textbooks.
As the popularity and profitability
of used books has grown, publishers
have been forced to print new edi
tions more often in order to make
money. Standish said the new edition
cycle for books used to be every five
years, and now it has bumped up to
every two years because people stop
buying new books after used ones be
come available.
In addition to competing with
used bookstores, publishers compete
with each other. And in order to get
to students' pocketbooks, they must
first go through professors.
Standish said textbook publishers
constantly add additional things —
such as Web sites, study guides, CD
ROMs and a number of other special
features that increase the price of pro
duction — to make their product an
attractive teaching tool for professors.
Journalism Professor Duncan Mc
Donald said seven to eight sales
people approach him every year try
ing to get him to use their textbook
in his classes.
Business Professor Dave Dusseau
also said he's frequently approached
I David Hetrick, a classics
major and employee at
the University bookstore,
rings up a student
on Sunday.
Mark McCambridge
Senior Photographer
Dy marketing people from major text
book publishers.
"I represent a huge business,"
Dusseau said. "Think about the po
tential to sell 2,500 books at $50 a
pop to students."
But Dusseau, McDonald and Stan
dish all said they are concerned about
the high cost of textbooks and the
burden it places on students. Stan
dish said he knows students are mak
ing decisions to share, borrow and
photocopy books so they can afford
to take the classes they need.
"1 don't think they have the kind of
access to books they want," Standish
said. "That's what disturbs me."
Fazier said he's never avoided tak
ing a class because he couldn't afford
to pay for a textbook, but he has
dodged textbook costs by photocopy
ing from a friend. Fazier couldn't do
that this time; however, and his wal
let is now $300 lighter.
"It kind of worries me because 1
worked all summer to blow all my
money on books," he said.
Contact the news editor
at jennrfertoear@dailyemerald.com.
NEWS BRIEF
ASUO seeks filMn
for Senate Seat 12
Weekly meetings and the power to
allocate leftover student incidental fee
money await the student who steps in
to fill the empty seat on the ASUO
Student Senate.
Seat 12, which represents the
School of Architecture and Allied Arts,
was recently vacated when the elected
senator graduated.
Applications for the empty seat
can be picked up in the ASUO office
in Suite 4 of the EMU and are due
back by the end of the second week
of school. Students must include
a cover letter and resume with
their application.
Seat 14, the social sciences senate
seat, was also vacated recendy, but the
ASUO Executive appointed Mike
Sherman, a senior at the University, to
fill the posidon.
— Jennifer Marie Bear
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