Newsroom: (541) 346-5511 Suite 300, Erb Memorial Union P.O. Box 3159, Eugene, OR 97403 Email: editor@daiIyemerald.com Online Edition: www.dailyemerald.com Monday, June 2,2003 -Oregon Daily Emerald Commentary Editor in Chief: Michael J. Kleckner Managing Editor Jessica Richelderfer Editorial Page Assistant: Salena De La Cruz Music for a song Ever since 1999, when Napster emerged to enable music fans to download their favorite songs for free, the music in dustry has stumbled in the dark looking for a solution to illegal downloading. They may have finally found it. The recording industry has joined forces with Apple to of fer the iTunes Music Store. This new downloading service of fers any music fan with a credit card the ability to download 200,000 songs for 99 cents apiece or $9.99 per album, with no subscription fees. “Consumers don’t want to be treated like criminals, and artists don’t want their valuable work stolen,” Apple CEO Steve Jobs said in a press release. “The iTunes Music Store offers a ground breaking solution for both.” This represents a shift from the record companies’ former tactics, when they attacked Napster, flailing like a bit ten animal in a blind rage. While the music industry’s lawsuits succeeded in shutting down Napster, music con sumers simply used other services, such as Kazaa and Morpheus. Perhaps the recording industry has realized the futility of this tactic. By offering legal downloads, the iTunes Music Store aims to reawaken consumers to the concept of paying for mu sic. Apple’s gamble seems to be working. While it remains to be seen whether consumers will desert the many free services to plunge into legal downloading, consumers bought more than one million songs in the service’s first week. ,To its creftt. the iTunes Music Store tries hard to be user friendly. It lets consumers listen to 30-second song previews before deciding whether to buy the song. The music store also offers comprehensive search options, exclusive songs and free music videos. The available music exists in AAG format, which Apple claims takes up less space and downloads faster than tradi tional MP3s. The files can be copied onto a CD, an iPod or up to three Macintosh computers. The iTunes Music Store represents the music industry’s re alization that downloading is here to stay. That realization has been a long time coming, but the industry is making amends with this bold move. Chuck Slothower Clocktower hush EVERY MAM FOR ^ HIMSELF. THEY HAVE