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Rosenstiel
continued from page 1A
be “practicing conscious journalism.”
The media critic and author de
based two “fundamentally flawed
ideas” of journalism.
For many, he said, journalism
equals elitism, meaning that it can
not merely be taught within the
classroom, but instead learned by
on-the-job experience.
“There is a long vein of thinking of
journalism as something instinctual,
some kind of mystical art, a kind of
news voodoo — and voodoo and in
stinct cannot be explained or theo
rized about,” he said. “News is some
thing you smell, or taste, or sense.” He
said these senses must be honed by be
coming more informed, setting and ad
hering to stringent ethical standards.
While there have to be standards,
he said journalism is also more than
simply a “series of techniques” but
rather “responsibilities and princi
ples.” Just following methods does
not make people journalists.
“Confusing the principles of jour
nalism with the technique also makes
us vulnerable to imitators who want
to hitchhike on the credibility of jour
nalism by looking like it, but who are
fundamentally engaged in different
work, such as commercial propagan
da or infomercialism,” he said.
Rosenstiel also addressed the
steady decline of public trust of the
media in light of the recent contro
versy about Jayson Blair, former re
porter for The New York Times.
“The reason the scandal has not
blown over — indeed it has intensi
fied — is because readers and jour
nalists, and even more so, people in
side The Times itself, expect more of
The New York Times,” he said.
He added journalists must be
transparent and inform the public of
what they know — and what they
don’t know.
During his visit to campus, Rosenstiel
also met with a reporting class where he
discussed his latest book, “The Ele
ments of Journalism: What Newspeo
ple Should Know and the Public Should
Expect,” which he co-authored with Bill
Kovach. This was selected as a primary
text for the course because it defines
journalists and journalism.
“He raises the important questions
about the role of journalists to stand
back and reflect what we are doing
right and what we are not doing,” asso
ciate professor Scott Maier said. “This
takes us back to our original mission
that we’re there to serve the public.”
Graduate student Ken Paulman
said the book articulates many
things he already believed.
“It’s a step toward establishing a
standard of professionalism,” he said.
Rosenstiel said by arming the pub
lic with more information, people
will be more able to make educated
decisions for the future.
“Without journalism, democracy is
not possible,” he said. “Without
democracy, journalism has no pur
pose other than profit. Journalism and
democracy will rise and fall together.”
Robin Weber is a freelance writer
for the Emerald.
List
continued from page 1A
“People who join see a dramatic
stop in telemarketing calls,” he said.
“It’s a way to protect people’s priva
cy and time.”
Meyer said both residential phone
users and cell phone users are eligi
ble for the list, adding that the pro
gram will really take off once cell
phone users learn more about it.
“More and more people are using
cell phones as their primary tele
phone number,” he said in a press
release. “As a result, telemarketers
are increasingly making unwanted
calls to these numbers.”
Oregon was the first state to pass
such a law, but 27 other states have
created similar legislation since Ore
gon enacted the list in 1999. At the
federal level, President George W.
Bush has also signed legislation creat
ing a national No Call List that will
start this summer. Oregon’s list is op
erated by a private No Call List ad
ministrator in coordination with Ore
gon Attorney General Hardy Myers.
Since the Oregon bill was passed,
Myers has fined 120 companies
more than $450,000 for violating
the No Call Law. However, Richard
Meyer said companies that market
products via telephone have been
working harder to stop any telemar
keters from calling people on the
No Call List. If a resident on the list
gets a call from a telemarketer,
Meyer said the person should call
the attorney general’s office.
“Get information from the tele
marketers by playing dumb,” Meyer
said, adding that getting information
like the company’s name will help the
attorney general in prosecuting it.
University student Andrew
Williams said his parents have been
a part of the No Gall List for the past
two years, which he said has made
a big difference.
“Telemarketers used to call all the
time,” he said. “During breakfast,
during dinner, when I needed to fin
ish homework. After my parents
signed up for (the No Gall List), the
telemarketers stopped bugging us.”
Contact the reporter
atalishaughnessy@dailyemerald.com.
014968
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News brief
LTD to run Sunday
schedule for holiday
For students sticking around town
for Memorial Day weekend, getting
around Eugene may not be a problem.
Lane Transit District bus services
will operate on Monday using regu
lar Sunday bus schedule hours.
LTD’s Guest Services office will
also be open regular Sunday hours,
from 9 a.m. to 5 p.m. on Monday.
For more information on bus
schedules, call 687-5555.
—JanMontry
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