Campus buzz
Thursday
"Silence Comes of Age" (Center for the Study
of Women in Society Teaching
and Tea: Gina Psaki), 4-5:30 p.m., 330
Hendricks, free, 346-2263.
"Memoirs of an Environmentalist With a Pen:
How Writing Intersects With the Politics of
Place" (Johnston Lecture with Terry Tempest
Williams), 4:30 p.m., Beall Hall, free.
"Uncovering the Deeper Meaning of
Pesach" (lecture with Rabbi Hanan), 7:15
p.m., Tsunami Books, 2585 Willamette
St., free.
"Latin American Jewish Literature: Address
ing Communities in Crisis" (Singer Family
Lecture in Judaic Studies: Saul
Sosnowski, University of Maryland), 7:30
9:30 p.m., Knight Library Browsing Room,
346-5288.
I
Nike's program
hopes to collect
more than 160,000
pairs of used athletic
shoes from across
the country.
Jeremy Forrest
Emerald
Nike expands
shoe recycling
‘Reuse-A-Shoe’ encourages
people to donate used
athletic shoes that are
used in sport field turfs
Ali Shaughnessy
Environment/Science/Technology Reporter
If the shoe fits, wear it. If it does
n’t? Recycle it.
Nike and the National Recycling
Coalition have launched a new cam
paign asking people to recycle their
old athletic footwear. The program,
called “Reuse-A-Shoe,” aims to col
lect more than 5,000 pairs of used
athletic shoes from each of the 32
participating communities across
the country.
After the shoes dre recycled, they
are ground into Nike Grind material,
which is used in Autzen Stadium’s
turf. The Nike Grind will also be
used in the future to create other
various soccer fields, playgrounds
and football field turf. Students can
drop off their used shoes in the EMU
near the Ticket Office, or at the Stu
dent Recreation and Fitness Center.
While Nike has been recycling
shoes since 1993, this is the first
year Nike has sponsored a nation
wide search for old footwear.
Jill Zinger, who works for the Nike
corporate responsibility communica
tions office, said the partnership with
NRC is the first time in the Reuse-A
Shoe program history that Nike has
gone beyond customers and asked
communities for help. Zinger added
she is hoping people will start recy
cling shoes in the same way they re
cycle newspapers and cans.
In Eugene, NRC recruited the help
of BRING Recycling, Lane County
Waste Management, the University
Athletic Department and Campus Re
cycling. According to Kate Krebs, the
executive director of NRG, Eugene is
unique because of the partnerships
between the government, the recy
cling program and the University.
“There is a real, wonderful and
powerful blend that makes Eugene
great,” she said.
Krebs added she thought Eugene
would have no problem collecting
5,000 pairs of shoes because of the
amount of runners who live in the city.
Pete Chism, the recycling manag
er for Lane County waste manage
ment, said that a 90 gallon bin in
Glen wood, one of the main collec
tion sites, is almost full with old
shoes. Chism added that the Reuse
A-Shoe program was also good for
recycling in general.
“It’s one more step of looking at
what used to be trash and turning it
useful,” he said.
Krebs agreed with Chism, adding
that Nike was helping to strengthen
the recycling infrastructure. She
said the goal of NRC was to make
sure every product goes back into
another product when it reaches its
end use.
Krebs said NRC and Nike had
been working together before the
launch of the Reuse-A-Shoe cam
paign. Now that the two are working
together, she said, they can develop
imaginative solutions for things that
right now aren’t being recycled.
Julie Daniel, the general manager
of BRING, said she was happy Nike
was taking recycling initiatives.
“It is very exciting when a big na
tional company takes some responsi
bility for the products they make,” she
said. “What one company does, other
companies will be pushed to do.”
Contact the reporter
atalishaughnessy@dailyemerald.com.
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