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LE THIS PAPER
OREGON
ATHLETICS
The University approved a
new logo in 1994 featuring a
less cuddly and cartoon-like
duck than Donald. The
Eugene design firm Funk
and Associates created the
alternate logo, which
appeared on the University's
1994-95 parking permits.
Duck
continued from page 1
duck has been accepted by fans, he
said he is still worried the “Knight
Duck,” as he calls it, could become
more prominent than Donald.
Beres said he’s worried traditions
of yesteryear could be plucked away
because of the University’s close ties
with Nike GEO Phil Knight.
“I would have to suspect that it
might happen for that reason,”
Beres said.
During the past few years, the Uni
versity has worked with Nike to help
enhance its own image. The manu
facturer first redesigned the inter
locking “UO” to the “O” logo, and
then created new athletic uniforms.
Soon thereafter, the University
adopted the “O” as its official logo.
Currently, the University is requir
ing all student groups to display the
“O” on letterheads, business cards
and publications.
“A mascot or a character are dif
ferent than logos,” Associate Vice
President for Strategic Communica
tions Harry Battson said.
According to Battson, the Univer
sity only adopted the “O” as its offi
cial logo after weighing many op
tions. The University finally decided
that the “O” was the best option be
cause the athletic program was al
ready using it, Battson said.
So, while the University has
worked extensively to consolidate
marketing within the University,
why has the Athletic Department
added a mascot?
“It’s pretty consistent with
where athletic marketing has been
in past years,” Battson said. “The
emphasis is that (the new duck) is
a secondary mascot.”
But Glenn Street, founder of
Street Characters Inc. — a compa
ny that has created many NCAA
mascots, including Oregon State’s
Beaver — said the inception of a
new mascot is a little off the wall.
“It’s not typical,” he said. “But
(Oregon) wouldn’t be the only one.”
Street said owning a mascot is fi
nancially profitable. The University,
which splits its 12 percent take of
Donald royalties with Disney, could
be looking for more, Street said.
“Anytime that anyone else can
call the shots, that puts you at risk,”
he said. “And that’s part of the Uni
versity’s concern.”
So, is there any chance the new
duck could ever supersede Donald?
“I won’t engage in any specula
tion,” Battson said.
And is Knight responsible for the
new duck?
“Did he personally do it?” Battson
said. “I don’t know. I don’t think so.”
Goofy.
Contact the news editor
at bradschmidt@dailyemerald.com.
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