News
Israel responds to a suicide bomber
with an attack on Arafat’s compound.
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Commentary
Columnist Jacob TenPas’ dreams
are overrun by drive-through diets.
Page 2
Pulse
Watch teenage boys come of age through
a Mexican lens in ‘Y Tu Mama Tambien.’
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newspaper
http://www.clailyemerald.com
Thursday, June 6,2002
Since 1900
University of Oregon
Eugene, Oregon
Volume 103, Issue 166
‘Everybody wants to come here.... There is going to be continued growth”
-Jim Buch, associate vice president
Adam Jones Emerald
As the temperature rises, places like the West University Park become more appealing to those like Aaron Alden, who spent a little time reading on a sunny afternoon.
Almost NO VACANCY
■ University students may prefer to live in
close proximity to campus, but high
enrollment will leave few housing options
By Jeremy Lang
te area known as the West University Neigh
borhood is bursting at the seams just as enroll
JL ment is slated to reach all-time high levels,
making it even harder for students to find apartments
and houses conveniently close to campus.
The West University Neighborhood is living up
to its name more than ever, new Census data show.
People ages 18 to 24 comprise more than 60 per
cent of the neighborhood population, and in some
parts more than three-fourths of the population
fall within the traditional student age — more than
any other area in Eugene and Springfield, accord
ing to the Census 2000 numbers.
And the pond of Ducks is getting continuously
more crowded. The concentration of 18- to-24
year-olds has increased by about 3 percent every
decade in every comer of the neighborhood since
1970. Many residents said they flock to the area
Oregon Daily Emerald
Turn to Census, page 6
Tract 38 population
Total Age 18-24 Age 1-17
1970 5,699 3,759(66%) 230(4%)
1990 5,686 4,270(75%) 91(1%)
2000 5,286 3,641 (69%) 149(3%)
The U.S. Census divides
the city into areas called
tracts, and the West
University Neighborhood
is contained within four
tracts. Since 1970 in the
combined tracts, the
population of residents age
18-24 has constantly
increased as residents age
1-17 decreased.
Tract 38
\^"'amette /?/,
iver
V
1970
1990
2000
Tract 37 population
Total Age 18-24 Age 1-17
3,592 2,458(68%) 388(10%)
3,457 2,562 (74%) 259 (7%)
3,118 2,370(76%) 182(6%)
Si
Tract 37
E. 18th Ave.
a> i ^
Tract 48
a*
E
Tract 49
J
Tract 48 population
Total Age 18-24 Age 1-17
1970 4,386 1,345(30%) 907(20%)
1990 4,168 1,539(36%) 611(14%)
2000 4,223 1,708(40%) 545(13%)
C
j ^
1970
1990
2000
Tract 49 population
Total Age 18-24 Age 1-17
4,269 926(21%) 1,129(26%)
4,200 1,094(26%) 706(16%)
3,915 1,029 (26%) 587 (15%)
E. 30th Ave.
v
Decision
to go dry
stirs talk
in Eugene
■ Uncertainties about the new
alcohol ban in greek houses causes
community discussion about the
pros and cons of the guidelines
By Brook Reinhard
Oregon Daily Emerald
Fraternities need to be alcohol-free
by December, but consumption is not
expected to decrease, and parties will
simply move off campus into the sur
rounding neighborhood, according to
local convenience store employees, stu
dents and University officials.
Anne Leavitt, associate vice presi
dent for student affairs and dean of stu
dents, said no one expects greek mem
bers to stop drinking.
“We’re not asking the greek chapters
to never have alcohol,” she said.
Leavitt said the intention of the poli
cy is just to move parties out of greek
houses to official off-campus greek
functions, where alcohol can be more
tightly monitored.
One local business is already notic
ing a change in student party habits.
Neighbors Bourbon Street Lounge, a bar
located a few blocks east of campus,
started selling 13.2 gallon kegs of beer
— a quantity slightly less than a tradi
tional half-barrel keg — in March.
Neighbors Manager Matt Bjerke
said keg sales at his bar have picked
up recently.
“We sell five to 10 kegs a week,”
Bjerke said, “which is a lot, considering
most people don’t throw keggers.”
This trend, he said, may point to an
increase in off-campus parties.
Current Greek Life policies don’t al
low members to buy kegs or even
have them in chapter houses, but the
guidelines are under revision because
existing rules often confuse students,
Leavitt said.
Off-campus partying
Many fraternity members said the
Turn to Alcohol, page 4
University Ad Team heads to Miami to battle for national title
After winning
regionals three
years in a row,
the University
Ad Team will
compete today
in Miami for the
national title
By Serena Markstrom
Oregon Daily Emerald
The University Ad Team is in another
sort of Sweet 16 — it’s among the na
tion’s top 16 teams in Miami today vy
ing for first place in the National Stu
dent Advertising Competition,
sponsored by the American Advertising
Federation.
The 17-member squad, known as
Upstream Advertising, beat nine other
Northwest teams in April for the re
gional title, then took a much-needed
two-week respite before resuming
fundraising, rehearsing and planning
for nationals.
“Winning regionals was like the
cake,” senior advertising major Jillian
Johnson said. “Winning Florida would
be like the candles and the icing. It
would be just perfect.”
In the time between the regional
and national competitions teams are
only allowed to make minor changes
to their presentations, so up until de
parting for Florida the team worked on
fundraising the $22,000 for the trip
and rehearsing the 20-minute presem
tation in front of various groups.
The University Ad Team has won re
gional for three years in a row but has
yet to win a national title. Erin Mar
shall, a senior in public relations, said,
“It’s a big deal this year because U of O
has done really well in the past. A lot of
people are paying attention this year to
what the Ad Team is doing.”
Each year the American Advertising
Federation has a paying client — this
year’s is Bank of America — and asks
student teams to submit plans for solv
ing the client’s advertising problem.
Bank of America’s challenge: Present
a communication plan that addresses
the perceived lack of credibility of the
company’s existing investment branch.
University Ad Team strategy: Using
the motto of “straightforward invest
ing,” market the company’s existing
subsidiary as a separate, affiliated
firm and create brand recognition for
that firm independent of Bank of
America’s image.
Fall term, the 17 members joined
Turn to Advertising, page 4