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YOU’VE GOT GIFTS
■ Despite lingering privacy
concerns, many consumers
are enjoying the convenience
of online shopping
By Marcus Hathcock
Oregon Daily Emerald
The sounds of holiday shopping
usually include cash registers
chiming and a department store
Santa ho-ho-ho-ing — but now,
they also include the click of a
mouse.
The last few years’ battle be
tween online and in-person shop
ping continues in 2001 in a holiday
season during an economic down
turn. University students and an e
commerce expert said there are
benefits and pitfalls to both meth
ods of shopping.
“This (holiday season), e-com
merce is just plain taking off,” said
Carla Meeske, an adjunct marketing
instructor at the University. “Final
ly, businesses got their act together.
Sites load fast, and checkout goes
more smoothly.”
Consumers can buy just about
anything on the Internet these days,
Meeske said, adding that the most
popular items people buy online
include books, toys, music, videos,
electronics, clothing and shoes.
In order to win the hearts of die
hard mall shoppers, Meeske said
online businesses should tailor
their shopping procedures to mir
ror traditional in-store shopping as
closely as possible.
“The Web site has to do a really
good job describing what (the prod
uct) is and why you should buy it,”
Meeske said.
One Web site that has been suc
cessful in connecting people to the
goods they want is the online auc
tion site www.eBay.com, Meeske
said. She said eBay is the sixth
most popular site on the World
Wide Web, just ahead of the search
engine www.google.com.
The reason eBay is so popular,
Meekse said, is that anyone can
find anything at the site — it’s like
“a giant flea market,” Meekse said.
Freshman art major Kathleen
)T
Sullivan said she sees eBay as more
of a thrift store than a flea market.
“eBay seems kind of sketchy,”
Sullivan said. “The (products) are
used, and you buy them from
someone else, not a company.”
Fear of spam
Sullivan’s concerns regarding the
security of transactions mirror those
that have been a concern among on
line shoppers in the past. But,
Meeske said, security has become
less of an issue, and privacy con
cerns have become more prevalent,
“Overall, people are much less
concerned this year (than they have
been in past years),” Meeske said.
“Now, businesses are the ones
afraid. There’s a huge rate of people
using fraudulent cards online, and
these businesses lose out.”
Sophomore physics major Alex
Lowe said although he hasn’t ever
bought anything online, he would
be willing to give it a try.
“I hear online shopping is just as
safe — if not safer — than store
shopping,” Lowe said.
Meeske said common fears in In
ternet transactions involve lack of
privacy, not security. She said some
people have specific fears when
giving out personal information
while shopping online: They are
apprehensive of physical harm
from being tracked online, they
may be worried about someone
stealing their identity, or they may
fear getting loads of “spam,” or In
ternet junk mail.
“People are careful about giving
out their information,” Meeske
said.
The federal anti-terrorism bill
that passed last month has given
the government greater power to
monitor citizens’ Internet activities,
Meeske said. Those expanded pow
Turn to Online, page 15
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