AHA
continued from page 1
This year, the agency’s clients in
clude the University Bookstore, Intro
DUCKtion, Lookout Gift Shop and In
tegrity Investment Services. And as of
Nov. 14, the agency’s newest client is
Bagel Sphere, a local restaurant chain
owned by Jim Underwood. Under
wood said he heard about AHA from
a University student who worked at
the downtown Eugene Bagel Sphere.
“We’re looking for some new
ideas, which is eventually a change
in appearance and logo,” Under
wood said.
Underwood said he agreed to let
AHA generate new marketing ideas
for Bagel Sphere, but now it’s up to
the students to see if their work is
what Bagel Sphere wants.
“We’re going to evaluate the abili
ties of their creative department,”
Underwood said. “We may or may
not use what they give us, but
they’re definitely talented enough
to catch our attention.”
AHA has a portfolio full of local
companies’ advertisements. In the
past, they have done work for Iron
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Rinaldi said these clients are being
put on hold this year as the agency
undergoes some restructuring.
Senior advertising major Mari
Traverso, who serves as AHA’s co
director of new business, said the
group has changed to become a full
service agency.
“We used to be a creative bou
tique,” Traverso said. “This year we
have media planning, where we fig
ure out what media reach is as effec
tive as possible for our clients.”
Businesses once came to AHA
seeking a certain kind of advertise
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ment, but now the group tries to
provide every aspect of advertising,
Traverso said.
“Instead of a client coming to us
and being specific, we advise those
companies how to advertise,” Tra
verso said.
But AHA wasn’t always a prof
itable creative boutique. From the
group’s formation in 1983 until 1986,
AHA (known then as “Webfoot Ad
vertising”) was a strictly nonprofit
advertising agency. With the name
change in 1986 came the change to
earning profit with the advertising.
Last year, Rinaldi said he guessed
AHA was paid about $2,000 for its
services. But students don’t see a
penny of that money, Rinaldi said.
He said the money may eventually
create some sort of endowment or
scholarship, while the rest is used
to cover the expenses of making the
advertisements. A portion is also
donated to the School of Journalism
and Communication.
“They let us use a lot of their re
sources,” Rinaldi said. “We’re just
returning the favor. ”
One of those journalism school re
sources is Ann Maxwell, the group’s
advisor. Maxwell also works as an as
sociate journalism professor who
What: Allen Hall Advertising
Where: Room 300 Allen Hall
For more information:
Call 346-3728
teaches three advertising courses.
Maxwell said she has been with
AHA for about 10 years, and has
stayed because she likes the stu
dents. But during the time she has
been with AHA, Maxwell said she
has noticed increasing profession
alism in the students’ work.
Ten years from now, Maxwell
said she pictures AHA becoming
even more successful.
“Who knows, they could have
New York clients,” Maxwell said.
For the future, Rinaldi said the
group hopes to attract more clients
and bigger businesses, as well as en
couraging more student involvement.
Rinaldi said the organization is
n't open to just advertising majors.
“If people are interested and can
do some good work for us, we’re
definitely open to having non-ma
jors participate,” Rinaldi said.
Marcus Hathcock is a features reporter for
the Oregon Daily Emerald. He can be reached
at marcushathcock@dailyemerald.com.
Dead Week
continued from page 1
a class this week. The exam will be
worth between 20 and 30 percent of
students’ final grade, he said.
Awh said giving the final exam
during Dead Week is better for stu
dents because the material is fresher
in their minds. He added that most
students seem to prefer having the
exam then, possibly because it allows
them to focus more on studying for
his class, instead of combining it with
studying for all their other finals.
Students have expressed mixed
opinions on having assignments
and tests during Dead Week.
Some students, such as junior
Michael Callahan, don’t mind Dead
Week due dates. Callahan said his
Dead Week is “basically stress-free”
this term, because the only assign
ment he has to turn in this week is a
research paper. But that hasn’t been
his experience in the past, he said.
“You think (Dead Week) would be
the week you’re studying for finals,
but instead it’s usually the week
you’re finishing projects,” he said.
Other students resent having proj
ects due the week before finals. Se
nior Laurie Thompson said the group
presentation she is working on this
week is leaving her with less time, to
prepare for her finals next week.
“I don’t like it when teachers as
sign presentations for Dead Week,
because then you have to spend
Dead Week preparing for those in
stead of studying for finals,” she said.
But junior Erin Elbe said she
likes having exams during Dead
Week rather than finals week, be
cause then she can finish her
course work for the term earlier.
“I don’t procrastinate, so the
sooner it’s due, the sooner it’s out of
the way,” she said.
Kara Cogswell is a student activities reporter
for the Oregon Daily Emerald. She can be
reached at karacogswell@dailyemerald.com.
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Oregon Daily Emerald
P.O. Box 3159. Eugene OR 97403
The Oregon Daily Emerald is published
daily Monday through Friday during the school
year and Tuesday and Thursday during the
summer by the Oregon Daily Emerald
Publishing Co. Inc., at the University of Oregon,
Eugene, Oregon.The Emerald operates
independently of the University with offices in
Suite 300 of the Erb Memorial Union. The
Emerald is private property. The unlawful
removal or use of papers is prosecutable by law.
NEWSROOM — (S4nU6-SS11
Editor in chief: Jessica Blanchard
Student Activities: Beata Mostafavi, editor. Kara
Cogswell, Diane Huber, reporters.
Community: John Liebhardt, editor. Brook
Reinhard, Sue Ryan, reporters.
Higher Education: John Liebhardt, editor. Eric
Martin, LeonTovey, reporters.
Commentary: Julie Lauderbaugh, editor.
Jacquelyn Lewis, assistant editor. Andrew
Adams, Tara Debenham, Rebecca Newell, Jeff
Oliver, Pat Payne, Aaron Rorick, columnists.
Features/Pulse: Lisa Toth, editor. Mason West,
Jennifer West, Pulse reporters. Marcus Hathcock,
Anne LeChevallier, features reporters.
Sports: Adam Jude, editor. Jeff Smith, assistant
editor. Chris Cabot, Hank Hager, Peter Hockaday,
reporters.
Freelance: Katie Mayer, editor.
Copy: Jessica Richelderfer, Michael J. Kleckner,
copy chiefs. Clayton Cone, Jessica Davison,
Kathleen Ehli, Jenny Morrison, Liz Werhane,
copyeditors.
Online: Marilyn Rice, editor. Dave Depper,
webmaster.
Design: Russell Weller, editor. A. Scott Abts,
Heather Gee-Pape, Nick Olmstead, designers.
Steve Baggs, Peter Utsey, illustrators.
Photo: Thomas Patterson, editor. Adam Amato,
Jonathan House, Adam Jones, photographers.
ADVERTISING — rS4m46-V712
Becky Merchant, director.
Lisa Wood,sales manager.
Michele Chan, Jill Hazelbaker, Michael Kirk,
Trevor Kuhn, Lindsay McNamara, Mickey Miles,
Hillary Shultz, Sherry Telford, Chad Verly,
Jeremy Williams, sales representatives. Valisa
Nelson, Van Nguyen,Erin O’Connell, assistants.
CLASSIFIEDS — (541)346-434*
Trina Shanaman, manager.
Erin Cooney, Katy Hagert, Laura Staples,
assistants.
BUSINESS — (541V346-S512
Judy Riedl, general manager.
Kathy Carbone, business supervisor.
Sarah Goracke, receptionist
John Long, Mike Chen, Teal Fleming, Tyler
Graham, Jeff Neely, distribution.
PRODUCTION — (541)346-4*81
Michele Ross, manager.
Tara Sloan, coordinator.
Laura Chamberlin, Matt Graff, Heather Jenkins,
Birch Lu, Laura Paz, Amy Richman, designers.