Oregon daily emerald. (Eugene, Or.) 1920-2012, September 25, 2001, Page 7, Image 7

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    It s xjur money. Know where it's ooino?
It
can be a rea
1 hassl
aSSie. Lines can be long. You only need them for a term.
Save time. Go online. Log on to BOOkHUnt at www.uobooksfore.coin.
Find your books, print your book list and head upstairs for what you need. If you want to
have your books boxed and waiting for you, place your order on our fcirjy Duck webpage.
Why aren t otker kooks tkis expensive? Other books don’t take so
long to develop, aren’t written by experts, are mass produced and sell to a wider audience. It
simply costs more to deliver a textbook that 20,000 students will read compared to a best
selling novel millions of people will buy.
We're keeping down costs. UO students, faculty and staff get a 10%
discount on textbooks everyday. The shelf price is automatically discounted at the register.
We re not just anotker business. We’re a partner in your education,
from orientation to graduation. The UO Bookstore is owned and governed by students,
faculty and staff here at the University of Oregon. We work for you.
— WHO'S getting THE MONEY?—
A textbook takes an expert years to research, tons of money to develop, is read by a limited audience
and is produced only in limited quantites. It’s not surprising that it costs so much.
31.9C
Publisher’s Paper,
Printing, and Editorial Costs
All manufacturing costs from editing to
paper costs to distribution, as well as
storage, record keeping, billing, publisher’s
offices, employee’s salaries and benefits.
9.9<
Publisher’s General
and Administrative
Including federal, state and
local taxes, excluding sales
tax, paid by the publishers.
1.4C
Freight Expense
The cost of getting books from the
publisher’s warehouse or bindery to
the college store. Part of cost of
goods sold paid to freight company.
5.6<
College Store Operations
Insurance, utilities, building and equipment
rent and maintenance, accounting and
data processing charges and other
overhead paid by college stores.
11.4<
Author Income
Author’s royalty
payment from which
author pays research
and writing expenses.
The statistics in this
illustration reflect the
most current 1999/
2000 financial data
gathered by the
National Association
of College Stores as
well as the financial
data gathered by the
Association of
American Publishers.
These numbers are
averages and do not
represent a particular
store or publisher.
©2001 by the NACS
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7.0<
Publisher’s Income
After-tax income from which
the publisher pays for new
product development, author
advances, market research,
and dividends to stockholders.
15.2C
Publisher's
Marketing Costs
Marketing, advertising,
promotion, publisher’s
field staff, professors’
free copies.
n.5<
College Store Personnel
Store employee’s salaries and
benefits to handle ordering, receiving,
pricing, shelving; cashiers, customer
service, refund desk and sending
extra textbooks back to the publisher.
6.1 <
College Store
Income (pre-tax*)
*Note: The amount of
federal, state and/or
local tax, and therefore
the amount and use of
any after-tax profit, is
determined by the store’s
ownership, and usually
depends on whether the
college store is owned by
an institution of higher
education, a contract
management company, a
cooperative, a foundation,
or by private individuals.
REiyiEiyiBER, IT'S AN INYESITVKNT In VOUR fUTURE, NOT just One TERM.
UNIVERSITY OF OREGON BOOKSTORE
Open Daily. On the corner of 13th & Kincaid. Phone: 346-4331
www.uobookstore.com