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Arena Theatre
May 9, JO, 11 12
17, 18' 19
UO Tickets:
EMU- 346-4363
UT Box Office: 346-4191
Days of Performance Oniv
UNIVERSITY
tlT
A Second
Season
Production
SCAN DALS
DANCE CLUB
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• Money Grab @ 11:00 pm
• $2 Chinese Food Special
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2 2 2 2 Centennial B lr v d
Next to A u t z e n S t a d i u m )
3 4 3-4 7 3 4
Ad team showcases its skills
■The advertising team
presents the campaign it
created for DaimlerChrysler
By Lisa Toth
Oregon Daily Emerald
Unlike most University stu
dents, members of the advertising
team spent their spring break “liv
ing” in the school of journalism’s
computer lab.
The team’s advertising presenta
tion and plan book placed it first in
the regional American Advertising
Federation National Student Adver
tising Competition, April 25-29, in
Spokane, Wash. The win will send
the team to the national competition
in Cleveland, Ohio, June 8-13.
The 15-member team pitched an
advertising presentation at Ad Night
2001, “Changing of the Guard,” on
Thursday in Willamette Hall.
The team is composed of students
from the advanced advertising cam
paign class, which met twice a week
during winter term to prepare its
campaign for DaimlerChrysler, a
global transportation company.
Each of the 16 competing teams go
ing to nationals created an ad cam
paign that presents a marketing and
communications program for Daim
lerChrysler as a global national cam
paign. The program had to include
provisions for the North American,
German and United Kingdom mar
kets with an emphasis on the United
States and Germany.
Jamie Kasman-Fell, the promo
tions and business manager for the
team and the co-president of the Ad
Club, which sponsors the team, said
the group has spent countless hours
researching the company and creat
ing its campaign. They also chose five
members of the team to present their
campaign at nationals.
Visiting Associate Professor David
Koranda from the school of journal
ism has been advising the team as it
prepares for competition.
“They did a great presentation
with a very difficult assignment,” Ko
randa said.
Kasman-Fell said Koranda never
gave the team members the answers
they wanted, but he would ask them
leading questions to help them find
the right answers themselves.
“Dave has been so much more than
a professor,” ad team accounting
manager Monica Neukomm said.
“He has been a mentor. He has forced
us to think outside the box. ”
The team had an added twist in
presenting its campaign because
since DaimlerChrysler’s 1998 merg
er between Daimler-Benz and the
Chrysler Corporation, the company
has been laying off employees, and
its stock has plummeted because of
a lack of consumer confidence,
Sheila Vineyard said. Vineyard,
who was involved in the media as
pect of the team and who also serves
as the co-president of Ad Club, said
the team had to create a positive
umbrella concept for the Daimler
Chrysler brand instead of focusing
on the company’s products.
Kasman-Fell said challenges such
as these have helped her learn how
advertising agencies work.
“It is the best real-world experi
ence you can have while in school,”
she said.
Rally
continued from page 1A
DJs kicked off the night with
some music, which was followed
by several speeches in the EMU
Amphitheater before the march.
Jennifer Self, a former employ
ee of the District Attorney’s office
for Victim’s Services, discussed
how oppression in society is
“everyone’s issue” and all people
should unite in the fight against
it.
Self, who has worked with sex
ual assault survivors, said soci
ety’s structure teaches people that
oppression is tolerable.
“Oppression is sneaky ... It
wraps in our thoughts without
our consent,” she said. “We start
to believe that the night has al
continued from page 1A
campus are a diverse group.
“The GTF population mirrors the
diversity of the graduate student
population, including students of
color and international students,”
he said. “The average age of gradu
ate students is approaching 30, and
they encompass a very wide range
of backgrounds qnd disciplines.”
Linton, who is also vice provost
of research for the University, said
he defines diversity as a wide
range of characteristics, not just
race and sex. He said the concept
of diversity “encompasses accept
ance and respect, including the
dimensions of race, ethnicity, na
tional origin, gender, sexual orien
tation, socio-economic status, age,
physical abilities and religious or
political beliefs.”
Gary said the University still
needs to look at how much it values
a more diverse population of GTFs.
“How much do we really value
an educational experience that is
ways been dangerous.”
Teri Gutierrez, a longtime ac
tivist in Eugene, also spoke about
Oppression is sneaky
...it wraps in our thoughts
without our consent. We
start to believe that the
night has always been
dangerous.
Jennifer Self
former employee,
Victim’s Services
the role men should play in stop
ping oppression.
“Men have more privilege,” she
said. “They really need to step up
to the plate on this ... We need
their help.”
With the EMU as the starting
point, the 45-minute march end
ed at Eighth Avenue and Oak
Street in a speak-out — an oppor
tunity for sexual assault survivors
to come forward and share their
stories, often for the first time.
Although the night released an
gry feelings that left somber
tones, it also motivated women to
unite and fight for their right to
walk the streets without fear.
“It’s a feeling of women coming
together and supporting each oth
er,” said Kristina Young, an SASS
volunteer. “It’s a powerful move
ment that can empower our com
munity and spread the word that
change needs to be made.”
GTF Diversity at the UO
The number of students from various ethnic groups in the University's
graduate programs. Figures exclude international students.
* r— Native American 14
Hispanic 28-i t Multi-Ethnic 9
Black 5—y \ W_
Asian 42 ———.
Declined 79
SOURCE: UO Graduate School
Russ Weller Emerald
informed by the presence and par
ticipation of multiple perspectives,
differing backgrounds, new and
challenging, even provocative
scholarship [within] the engage
ment within the graduate ranks?”
she said. “Are we willing to look at
how we judge preparedness for
graduate programs, and how we
measure the climate of the depart
ment for promoting successful ex
periences for all graduate students,
especially those who are not tradi
tional to the academy?”
Oregon Daily Emerald
P.O. Box 3159, Eugene OR 97403
The Oregon Daily Emerald is published
daily Monday through Friday during the
school year and Tuesday and Thursday
during the summer by the Oregon Daily
Emerald Publishing Co. Inc., at the Uni
versity of Oregon, Eugene, Oregon. A
member of the Associated Press, the
Emerald operates independently of the
University with offices in Suite 300 of the
Erb Memorial Union. The Emerald is pri
vate property. The unlawful removal or
use of papers is prosecutable by law.
NEWSROOM — (S41H46-5511
Editor in chief: Jack Clifford
Managing editor: Jessica Blanchard
Community: Aaron Breniman, editor.
Lindsay Buchele, Sue Ryan, reporters.
Freelance: Jenny Moore, editor.
Higher education: Andrew Adams, editor.
Brooke Ross, Hank Hager, reporters.
Student activities: Emily Gust, editor.
Kara Cogswell, Beata Mostafavi, Lisa Toth,
reporters.
News aide: Ben Lacy.
Perspectives: Michael Kleckner, editor.
Rebecca Newell, Pat Payne, Aaron McKenzie, Casey
Holdahl, columnists.
Pulse: Bevin Caffery, editor.
Dave Depper, Mason West, reporters.
Sports: Jeff Smith, editor.
Peter Hockaday, Adam Jude,
Robbie McCallum, reporters.
Copy: Sara Lieberth, Katie Mayer, copy chiefs.
Jessica Davison, Michael Kleckner,
Julie Lauderbaugh, Lori Musicer, Eric Qualheim,
Jessica Richelderfer, copyeditors.
Online: Carol Rink, editor.
Timur Insepov, webmaster.
Design: Katie Miller, editor. Brooke Mossefin,
Sean Graf, Russ Weller, designers.
Bryan Dixon, Giovanni Salimena, illustrators.
Photo: Tom Patterson, editor.
Adam Amato, Jon House, R. Ashley Smith,
photographers.
BUSINESS — (541) M6-S512
Judy Riedl, general manager.
Kathy Carbone, business supervisor. Sarah
Goracke, receptionist. Masahiro Kojima, John
Long, Jeff Neely, Laura Ramelli, Mike Chen distri
bution.
CLASSIFIEDS — (S4lt S46-4S4S
Trina Shanaman, manager. Katy Hagert, Amy
Richman, Laura Staples, assistants.
ADVERTISING — (S4l) ^46-S712
Becky Merchant, director.
Doug Hentges, Katie Harsany, Nicole Hubbard,
Trevor Kuhn, Jesse Long, Chau Nguyen, Adam
Rice, Hillary Schultz, Chad Verly, Lisa Wood,
sales representatives.
Erin O’Connell, Van Nguyen, assistants.
PRODUCTION — (S41U46-4S81
Michele Ross, manager.
Tara Sloan, coordinator. Laura Chamberlain,
Cassie Keller, Melissa O’Connell, Laura Paz,
Ross Ward, designers.