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Frei was a man of principle,
he stood firm against money
Guest Commentary
George
Beres
There may have been a
time when outside money
had limited influence on
collegiate sports.
But the Feb. 16 death of Jerry
Frei, an Oregon football coach of
high principle, was a reminder of
how pervasive and important the
role of donors has grown in organ
ized athletics.
Back in Frei's day (1967-1971),
donor influence was more subtle,
involving smaller gifts than those
that dominate mushrooming
budgets today. The most obvious
current example is the $30 mil
lion gift for the Autzen Stadium
expansion, which was later with
drawn by the donor, Phil Knight,
over a disagreement with the Uni
versity about a non-athletic issue.
At Oregon State, pursuit of money
to sustain athletics resulted in a
sacrifice of tradition as Parker Sta
dium was switched overnight to
Reser Stadium in return for a mul
ti-million dollar corporate gift.
Although the gifts of a genera
tion ago were smaller, donors still
wielded inordinate influence, as
Frei discovered. Frei was not
fired. He resigned after the 1971
season rather than follow orders
from Athletics Director Norv
Ritchey to fire some of his assis
tants. Ritchey, desperate for funds
to keep his varsity program afloat,
was under pressure from influen
tial donors in the Portland area.
While Jerry's action may seem
an excessive gesture of loyalty to
subordinates, maybe he also rec
ognized the potential of the men
under his command: John
Robinson, later a national cham
pionship head coach at USC,
then head coach of the Los An
geles Rams. George Siefert, later
head coach of the San Francisco
49ers, then the Carolina Pan
thers. Bruce Snyder, later head
coach of Cal, then Arizona State.
Gunther Cunningham, later
head coach of the Kansas City
Chiefs. Don Read, later a nation
al championship head coach of
Division II Montana. Rarely has a
coaching staff anywhere matched
the subsequent head coaching
achievements as the men under
fire while serving under Frei at
Oregon.
Robinson took the bulk of the
flack from disenchanted backers.
A member of Len Casanova's 1958
Rose Bowl team, Robinson had a
brilliant football mind. But he was
also a big-talking optimist. When
he predicted victory at Oregon
Club luncheons in Portland and
the Ducks lost, he became a prime
target for critics.
Frei proba
bly irked con
servative
donors with
his willingness
to allow indi
viduality
among his
players, some
of whom wore
beards in an
era when fa
cial hair was
resisted. Frei's overall record was
a bland 22-29-2. But in his last
two seasons, the Ducks were 11
10-1, with the 1970 team finishing
second in the Pacific Coast Con
ference. That team was paced by
two future professional stars,
Quarterback Dan Fouts and Half-'
back Bobby Moore (Ahmad
Rashad). They, along with Tom
Blanchard and Bob Newland, led
the team that produced one of the
legendary offensive explosions in
league history, scoring four touch
downs in the closing minutes to
edge UCLA in Los Angeles, 41-40.
Those heroics were not enough
to satisfy parochial fans who
couldn't live with the reality of
Frei's teams losing five straight
windup games to Oregon State.
The potent 1970 team lost the
closing game, 24-9. When the
Beavers beat the Ducks, 30-29, in
Eugene the next year, some big
Jerry Frei memorial
service
The University will host a service
commemorating the life of former
football coach Jerry Frei beginning
at 3 p.m. Thursday in the Len
Casanova Athletic Center.
Frei, who served as Oregon’s assis
tant football coach from 1955
through 1966 before becoming the
Ducks head coach for five years,
died at his home in Englewood,
Colo., Feb. 16.
The memorial service, which is open
to the general public, takes place in
the Casanova Center’s Pittman
Room and will include University
administration, former Oregon play
ers and Frei’s sons, David and Terry.
For more information, contact for
mer Oregon assistant coach Joe
Schaffeld at (541)346-5585.
donor boosters tried to make up
for losing bragging rights to the
Beavers. They wanted the scalps
of some assistants, mainly Robin
son. Frei refused and left the col
lege game for a career with the
pros, becoming offensive line
coach of the Denver Broncos in
1972.
The Ducks paid a stiff price for
that donor mutiny, going 19-58
under three different coaches the
next seven seasons. The year after
Frei's departure, Oregon gave up
133 points in two successive
games. The complainers salvaged
small consolation as the Ducks
beat the Beavers, 30-3, their first
victory over OSU in nine games.
Even though they know better,
cynics might ask what that por
tends for Oregon's popular and
successful current coach, Mike
Bellotti. His teams have lost two
of their last three games to the
Beavers.
George Beres is a former Oregon sports
information director. Retired, he now
writes on the history of college sports. He
can be reached at gberes@oregon.uore
gon.edu.
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