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Jamie Islinger and Brooke Bartletta
Jamie Eslinger and Brooke Bartletta are brand new to the Internet
scene and are making a splash with their site, i-Clow. i-Glow is a
sports-oriented community for girls aged 8-16, and its official
launch in September generated a lot of attention. “We want to take
a real approach to the site and to what girls want,” Eslinger said.
Bartletta, who had experience in ad sales and worked for both
AOL and the Wall Street Journal, and Eslinger, who worked in sports
marketing and interactive advertising, met just over a year ago.
Both played sports their whole lives, and wanted to give girls a
place to come together to discuss why they love to play and to
offer advice to one another. The result: a dynamic site where girls
can support one another in a safe environment, provide encour
agement and learn about real women athletes. “We wanted the site
to belong to the girls,” Eslinger said, “and we had them vote on the
logo, the design, and the sections. It really does belong to ”
Education: Eslinger graduated from Smith College in 1996,
Bartletta graduated from Lehigh in 1994.
Sports: Eslinger played basketball and was a walk-on on Smith’s
women’s basketball team. Bartletta skis, plays tennis and volleyball,
What they look for when hiring a college student: Someone
who is responsible, openminded, who wants to learn and wants
to take on a greater level of responsibility than you’d find in a
normal job.
Start-up business tactic: Three market research teams at
Michigan’s business school “adopted” i-Glow and helped with their
focus groups and market research.
Why there is a need for i-Glow: There’s a large drop-off in girls
playing sports after age 14, and Bartletta and Eslinger feel that a
Women Outnumber Men on the
World Wide Web
Males cupwi Females
% of total female population
2-11
12-17
18-24
25-34
\ 35-44
45-54
55+
Source: mediametrix.com
Ask the Employers jobtrak.com
Q. My future employer asked me if I had a salary requirement and I didn’t «
know what to say, so I said “no.” Now I am afraid that I made a mistake. Is
it too late to negotiate?
A. You can always negotiate! Keep in mind what you have to lose, which is
usually nothing. In this case, you have not declared a salary requirement
so you should be open to at least receiving any offer. Then you can
always counteroffer. If the response to your counter is “We thought you
had no requirement,” you can say that you "would feel more comfortable
with $_after taking a closer look at it." Again, the worst thing they can
say is no. If they don’t accept your offer and you still want the job, you
can take it at the amount they offered. Who knows? You may end up mak
ing a lot more money than you thought you were worth. An ex-boss I had
while I was in a sales position had this motto: “If you don’t ask, you don’t
get.” I like to say, “negotiate or die.”
-Ryan Tucker, Director, Georgia Governor's Intern Program