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Question: I have a BSc in Management and a diploma in E-commerce. I would
REALLY like to get into the direct marketing industry but I am having trouble find
ing that elusive first job in this area.
Any tips?
We had the opportunity to speak with
Andrew Yoelin, Executive Search
Consultant of Andrew Yoelin and
Associates. They are typically hired by
Direct Marketing Companies for recruit
ment and specialize in job placement. For
those unfamiliar, direct marketing is one-to-one
targeting using mediums such as the Internet, cata
logue and mail outs. Andrew’s advice is to "person
alize your resume, send thousands of them out, and
state something about your likes of the com
panies products for example". Say some
thing to create a relationship with them and
A you never know what internal growth
opportunities exist once you are in. Aside
■V from presenting yourself well with strong
communication skills, "target companies
you like, attack, and get good at interview
ing". Related experience in your field of choice
never hurts as well. A worthwhile book he suggests
reading is entitled "Rights of Passage at $100,000
plus" by John Leucht. Good luck on your search!
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