Y2Quit
Continued from Page 1
of the decrease to the 1996 ballot
measure raising the tobacco tax.
She attributes the other half to
the OHD project.
The OHD’s anti-smoking cam
paign, which is funded by tobac
co tax dollars, is a two-pronged
effort consisting of public educa
tion and support.
The public education tier of
the campaign utilizes television,
radio, billboards and community
out-reach.
One of the most memorable of
the ads is the billboard parodying
the Marlboro Man in which one
cowboy says to another, “Bob, I
miss my lung.” Many Oregonians
are also familiar with the televi
sion public service announce
ment in which Debbie, a throat
cancer survivor still addicted to
nicotine, smokes a cigarette
through a hole in her throat.
“Some people have a hard
time looking at Debbie,” said Jer
ry Weller, spokesman for the
OHD project. “But you can’t for
get her.”
In addition to media an
nouncements, the OHD is also
targeting schools and communi
ties with its message. Each Ore
gon county and school district
has an OHD representative edu
cating youths and adults about
smoking’s hazards.
The program also funds a toll
free help line offering advice and
information to smokers about
quitting. The help line is staffed
(t If people are trying to
quit, there’s no better time to
flip over a new leaf than
now, with the new millenni
um turning.
Nancy Clarke J J
Oregon Health Department
Health System Coordinator
by six counselors, many of who
have quit smoking themselves.
Most of counselors have college
degrees in counseling or health
related disciplines, and all of
them have undergone a 30- to 50
hour training session.
Counselors, who receive any
where between 20 and 75 calls
per day, listen to callers’ tobacco
use histories, recommend quit
ting strategies and refer them to
other agencies, Oregon Quit Line
supervisor Ani O’Hara said.
“We listen to the specifics of a
person’s situation, so when they
get off the phone they can have a
plan,” O’Hara said.
Though the help line was in
tended to be “a one-time inter
vention with no follow-up,”
O’Hara said, counselors are
working on ways to expand ser
vice and build relationships with
callers.
For information about quitting
smoking, call the Oregon Quit
Line at 1-877-270-STOP. Quit
Line’s hours are Monday through
Thursday, 9 a.m. to 8 p.m.; Fri
day, 9 a.m. to 5 p.m.; and Satur
day, 9 a.m. to 1 p.m.
Your Voice is
POWER
Speak out against
sexual violence.
Share your story, poetry or thoughts
about sexual violence.
Wednesday, November 10
7-9 p.m.
Espresso Roma
(825 E. 13th)
Refreshments will be provided.
Sexual Assault Free Environment
For more information, e-mail safe@darkwing.uoregon.edu
No purchase necessary, void where prohibited. Contest begins 10/15/99 and ends 11/30/99. Contest open to U.S. residents age 18 and over. Further restrictions, entry form and complete rules available at www.collegetravelnetwork.com.
Later (oh yeah, feed motorhead)
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Student Groups.
Special student rates. Call 346-3712