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Logo
Continued from Page 1
is whether the “O” on the football
helmets is a University-recog
nized trademarked logo or just an
other Nike icon to be associated
with the University. The bottom
line — who's making money by
merchandising products with the
new “O”?
At the moment, Nike is making
the money from merchandising
because they own the trademark
until 2003, when the logo will re
vert to the University and be
made available to other licensees
for merchandising purposes, said
Todd Van Horne, Nike’s director
of design.
Nike has sole use of the “O”
for merchandising purposes but
products must meet the ap
proval of the University, said
Duncan McDonald, vice presi
dent for public affairs and devel
opment.
“Their window of time to mar
ket this on their own merchandise
is until 2003,” McDonald said.
Players in the new uniforms
will take to the fields next fall
and the monetary potential for
merchandise is not known yet.
The University will collect any
where from 7 to 8.5 percent in
royalties from Nike’s net rev
enue from merchandising prod
ucts with the “O.”
“It’s hard to know what this
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UNIVERSITY of OREGON
SUMMER
SESSION
BOOH YOUR SUMMER IN OREGON
Short courses, seminars, and workshops begin throughout the summer. Summer session
starts June 21. Duck Call begins May 3, 1999. The UO Summer Session Bulletin will
be available at the end of March. You can speed your way toward graduation by
taking required courses during summer.
new ‘O’ will do,” McDonald said.
Van Horne said the “O” is “an
athletic department logo.”
University administrators
don’t agree with one another
about whether the “O” is a logo
or not.
Matt Dyste, director of mer
chandise marketing and licens
ing, said logo promotions are an
other form of advertising and a
way to extend the brand of the
University.
“There are what I call the four
Ps of advertising: to promote, to
protect, to preserve and to profit,”
Dyste said. “When people see the
symbol, that it clicks 'oh, that’s
the UO’ and they have nice,
warm, fuzzy feelings of the Uni
versity.”
But the new “O” is primarily a
football graphic and not associat
ed with the rest of the University,
said Dan Williams, vice president
for administration.
“The ‘O’ is not a logo," McDon
ald said. “The ‘O’ is simply a
mark on the helmets. It does not
represent a mark representing the
University.”
McDonald said the “O” is a
“brand identifier” and a special
symbol for the football team.
However, with televised games,
the football team is visible on a
national level. Players looking
good while representing the Uni
versity is one goal administrators
agree on.
Dave Williford, assistant athlet
ic director, said the intent of the
“O” was not to change the
school’s logo but to provide an
other option.
"What it is, is one more symbol
that is used to recognize the Uni
versity,” Williams said.
Williams said people’s reserva
tions are misplaced.
“We had an opportunity to get
new uniforms and a new design
from Nike, Inc., and we’re
pleased with the outcome,” he
said.
The University signed a five
year contract in 1998 with Nike,
which is the sole provider of
equipment and clothing to Uni
versity athletes.
Mike Bellotti, head football
coach, said the new uniform and
helmets have been on the drawing
boards for two years.
The University approached
Nike and the design team of Todd
Van Horne, David Turner and
Oregon alumnus Tinker Hatfield
set about coming up with a de
sign.
“The ‘O’ is meant to represent
both the past, present and the fu
ture,” Williford said.
The retro-looking “O” is a
symbolic representation of Hay
ward Field within the perimeter
of Autzen Stadium. The uni
forms are futuristic in feel and
the first sketches resembled a
green and gold Spiderman-like
costume.
“From the get-go, the discus
sion was let’s not make this a Uni
versity mark,” Van Horne said.
“Let’s make this right for football.
The goal was to take all the equity
of the University of Oregon and
put it out there in a national spot
light."
Uniforms change about every
two years and are used as a re
cruiting tool, Bellotti said.
“According to another coach, it
was the most talked about thing in
recruiting this year,” he said. “It
did have an impact on recruit
ment this year.”
What will grab the attention of
a 17- or 18-year-old recruit and
possibly attract them to play foot
ball at Oregon, is something to be
considered, he said.
“We have to find some sort of
hook, something to grab their at
tention,” Bellotti said. “People at
that age make decisions for
strange reasons. This is probably
a more dramatic change. We did
not want to offend any of the tra
ditionalists.”
So the football helmets will re
turn to mallard green, which they
have not been since 1971. And
the jerseys will be made of mesh,
cordura and lycra. The pants con
tain a pad retention system to al
low for better mobility.
“Those things are to make sure
that when you look down from
the stands, you see the colors that
people have come to recognize
and trust,” Bellotti said. “I think
we all wanted a distinctive look,
one that could be uniquely recog
nized as Oregon.”
Winter Grads
Continued from Page 1
of spring term and one at the
end of summer. Students may
participate in any graduation
they chose, regardless of the
term in which they graduate.
Spring term graduation is the
most popular. As many as 2000
graduates will walk with stu
dents from their respective de
partments at the June 12 ceremo
ny. The summer ceremony is
held for students who are unable
to finish in the normal time line
or would rather have a more inti
mate celebration.
From 1964 until 1980, gradu
ation ceremonies were held
every term until the University,
under the pressure of a budget
crunch, decided to eliminate
all but the spring and summer
ceremonies. Officials realized
that the summer ceremony
would cater to a different pop
ulation of students, so it re
mained, said Estelle Forster,
graduation specialist at the
Registrar’s Office.
“A lot of teachers come back to
school to graduate during the
summer with a master’s degree,”
she said. “Proportionately, the
number of graduate students is
higher in summer.”
This year’s summer ceremo
ny will be held in the morning
on August 14 at the memorial
quad in front of the library. Of
ficials expect 350-400 gradu
ates to walk through the cere
mony.
“If there were a winter gradua
tion, I would definitely walk
through it,” said Moskowitz.
So why not a third ceremony
for the students that graduate in
that gray time between August
and June?
“It takes so much time and en
ergy to put on a ceremony,” said
JoAnn Gray, an administrator at
the office of student life. “The
spring and summer ceremonies
are open to anyone who wants to
participate, all they have to do is
show up.”
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