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Continued from Page 1A
ed good leadership.”
It was a situation not complete
ly unfamiliar to University of Ore
gon’s associate athletic director
Herb Yamanaka, who helped turn
around the school’s athletic de
partment deficit in the late 1980s.
Just eight years ago, the Univer
sity was operating with a deficit of
more than $800,000. Its solution
was to drop three varsity sports,
including men’s and women’s
gymnastics, men’s and women’s
swimming and baseball.
"We knew the state wasn’t go
ing to help us,” said Yamanaka,
65, a development officer for the
University’s six-year endowment
program, which he estimates will
bring in nearly $30 million to the
athletic department by the end of
this year. “We had to tighten our
belts, we had to put a freeze on
salary increases and reinvest into
the department.”
The largest investment propos
al was the construction of an
117,000-square-foot, $15 million
indoor practice facility adjacent to
Autzen Stadium. The Ed Moshof
sky Sports Center, completed last
August after 17 months of con
struction, is just one of several
ways the athletic department has
reinvested in itself to continue its
recent success, Yamanaka said.
The athletic department, which
usually works independent of the
University when it solicits dona
tions, has invested more than $28
million over the past three years
to improve its facilities. The re
sult has been continued success
both on the field and in the cash
registers.
In 1997-98, 13 of Oregon’s 16
varsity sports competed in NCAA
sanctioned postseason play, and
its season-ticket sales for football
have jumped from 13,452 in 1994
to just under 20,000 this season.
As a result, Oregon reported a
profit of nearly $450,000 during
that season, and the athletic de
partment’s annual operating bud
get rose to about $25 million.
“Oregon was fortunate that its
football team started winning
about the same time its athletic
department implemented these
changes,” Oregon State’s associ
ate athletic director Bob De Caro
lis said. “It makes things go a lit
tle easier.”
Oregon State has not been as
fortunate. It has not been able to
produce a consistent winner on
the football field or the basketball
court since the 1970s.
Not being one who backs down
from a fight, Barnhardt went to
work.
His first order of business was
to hire an associate. Barnhardt se
lected De Carolis, who had spent
the previous 19 years directing
business operations at the Univer
sity of Michigan.
Barnhardt’s second order of
business was to "trim the fat.” Af
ter the State Board of Higher Edu
cation ordered Oregon State to re
duce its deficit to $6 million by
June 1999, Barnhardt trimmed ad
ministrative budgets last May by
laying off 25 athletic staff mem
bers. The result was an estimated
savings of $750,000 during the
next year.
“We searched for more efficient
ways to do business,” Barnhardt
said. “We knew we couldn’t do
anything to affect student athletes,
and no sports budgets were
touched.”
The key for Oregon 10 years
ago, Yamanaka said, is the same
for Oregon State now: increasing
revenue.
Barnhardt has livened up home
football games by designing activ
ities for children and adults before
kickoff and during halftime. He is
planning to seek bids for televi
sion and radio stations to carry
Beaver football and basketball
games.
Barnhardt is also considering
charging for event parking at Park
er Stadium and seeking new cor
porate sponsors who wish to have
their names on Parker Stadium
and Gill Coliseum, the universi
ty’s two major athletic facilities.
But Barnhardt and De Carolis
both said they realize these alter
nate streams of revenue are con
tingent on Oregon State producing
a winner on the football field and
on the basketball court.
"I don’t feel there's another
school in the Pac-10, outside
maybe UCLA, that has a better his
tory than us in terms of football
and basketball,” Barnhardt said.
That being said, it has been 27
years since the Beaver football
team has had a winning season —
the longest such streak in Division
I-A — and the men's basketball
team has not reached the postsea
son since 1990.
That is why the athletic depart
ment drew criticism earlier this
year when it raised the annual
salary of men’s basketball head
coach Eddie Payne from $96,000
to $135,000. Payne, who enters
his fourth season with the
Beavers next month, has com
piled a 28-58 record since 1996.
“Any time that football and
basketball are the life blood of the
athletic department, you’re going
to want consistency from a coach
ing standpoint,” De Carolis said.
“Programs that have been suc
cessful have not changed coaches
very often.”
Oregon State also made a com
mitment to keep second-year foot
ball head coach Mike Riley after
the Beavers went 3-8 last season.
Riley, an assistant coach at South
ern California from 1992 to 1996,
was given a base salary of nearly
$135,000 last year and an extra
$330,000 for the purchase of a
new home and six acres in Cor
vallis.
Aside from Riley’s contract, the
entire football coaching staff pay
roll has increased by 42 percent
($860,000 to $1.21 million) since
the 1996 season.
“One of the biggest reasons why
I chose to take this job was because
I felt like the president [Paul Riss
er] was committed to turning
things around,” Barnhardt said.
“Athletics are good windows to
the university. I feel we have a
great opportunity to get better. ”
But Barnhardt knows it won’t
come without a fight.
004799
LAW SCHOOL
Careers In Law
Come listen and ask questions!
Katherine Jernberg, Director of Admissions, University
of Oregon School of Law will host an information session
and workshop. Meet Ms. Jernberg to talk about applying
for Law School and what to expect when you get there.
REFRESHMENTS SERVED
R.S.V.P. 346-1810
Wednesday, October 28 @ 4:00 P.M.
201 Grayson (Law School Building)