Homecoming
Continued from Page 1A
research universities. Hasselmo
will address the topic of the
American research university’s
transition to the 21st century.
The ceremony marks the com
mencement of the academic year,
said Barbara Edwards, special
counsel to the University presi
dent. "It seemed appropos as a
time for a ceremony to bring peo
ple together for the start of the
academic year.”
All are welcome for a histori
cal tour of campus today at 1
p.m., led by 25-year veteran tour
guide Keith Richard. Richard is
an archivist emeritus who retired
from his position two years ago.
“I tell stories about what the
buildings were and what they
used to be,” Richard said. For ex
ample, "Most people don’t real
ize that Villard Hall is the oldest
building in the state that was
built with state funds.”
Tonight, the School of Music is
showcasing four ensembles, be
ginning at 8 p.m. The Oregon
Jazz Ensemble, the school’s
award-winning big band jazz
group, begins the show with two
numbers, “Rackafracker” by
Dave Robertson and “The Mean
ing of the Blues” by Bobby
Troup.
The Student Alumni Associa
tion had advertised a tug of war
competition for Friday with fi
nals on Saturday. The tug of war
was canceled due to lack of stu
dents signing up.
Homecoming1998Schedule
TODAY
■ 1p.m. Historic tour of campus.
Mee& at fishbowl entrance of EMU.
■ 2:30 p.m. Convocation ceremony
begins In EMU Ballroom.
» 4:30 p.m. family Weekend Recep
tion in The Buzz.
■ 8 p.m. School of Music Home
coming Concert at Beall Hall, featur
ing four ensembles.
SATURDAY
■ 9 a.m.3K/5K Campus Fun Run.
Meets in EMU Amphitheater.
■ 1:30 p.m. Alumni party begins in
Ed Moshofsky Sports Center. Stu
dent pregame party begins in Stadi
um Plaza.
■ 3:30 p.m. Oregon vs. SoCal
SOURCE: Alumni Association and Office of
Communications
Campaign
Continued from PagelA
ences in fund-raising philosophy.
Oregon Campaign
What a difference 10 years makes.
Private fund raising at the University of
Oregon was a relatively new concept dur
ing the 1980s, something private universi
ties flourished in but public schools didn’t
have to focus on because of their state sup
port. said Dave Petrone, UO Foundation
trustee and chairman of the campaign lead
ership council.
In 1988, the state supported 32 percent of
the University’s funding. The UO Founda
tion, a private entity that has received and
administered private gifts to the University
since 1957, provided only about $5 million
in direct University support.
But state support declined and the Ore
gon Campaign launched in the '90s, caus
ing a reversal of fortune. These days the state
supports only about 16 percent of the Uni
versity’s funding; yet, the UO Foundation
and the Oregon Campaign gave almost $34
million in direct support in 1997-98.
That’s why the University wouldn’t stop
running without the private money, UO
Foundation official Kathryn Owen said.
“You’d still have a law school,” said
Owen, the associated vice president for UO
Foundation development. “Whether the
law school would have a state-of-the-art
building or not, that’s the difference.”
Research
For campus researchers, attaining grants
and contract awards from federal, state,
foundation and corporate sources is still
about selling themselves, but instead of per
suading alumni, they must compete nation
ally for research funding.
And because this is a research universi
ty, part of the faculty’s responsibility is re
search grants.
Unlike UO Foundation money, which is
being used to enhance the University, re
search grant funding is “not something we
could do with out,” said Paula Burkhart, as
sistant vice provost for research and faculty
development. Most grants and contracts are
awarded either for basic research, such as
adding to a body of knowledge, or research
ing a specific topic, she said, with funds for
constructing or renovating facilities as well.
In 10 years. University funding in this cat
egory has grown from about $32 million to
almost $55 million in 1997, according to
Gary Chaffins, director of research services
and administration.
It's not that the total faculty or its quality has
increased over the years but that the amount of
federal funding has risen, Burkhart said.
In 1997, federal funding accounted for
about 80 percent of all University research
grants and contracts. Burkhart said the Uni
versity’s College of Education received the
largest award — about $18 million — in
1996-97. The Institute of Molecular Biology
and The Institute of Neuroscience were oth
er large grant winners in the sciences, both
earning about $7 million.
National Comparisons
Compare the University’s $232 million
campaign to the University of Michigan’s
billion dollar fund-raising campaign, and it
doesn’t come close.
Beginning in September 1990, the Cam
paign for Michigan received $1.4 billion in
gifts, pledges and requests from more than
250.000 donors over a seven-year period that
ended in September 1997. As the largest
amount ever raised by a public institution,
the money was divided up so that $377 mil
lion went for faculty, student and program
endowments.
Granted, Michigan is much larger than
the University. Three University of Michi
gan campuses share a $2 billion budget and
1997 enrollment was 51,833 amongst the
three, according to the faculty and staff
news service, University Record.
Still, at the University of North Carolina
at Chapel Hill, which had a Fall 1996 enroll
ment closer to the University at 24,141 stu
dents, the six-year Bicentennial Campaign
for Carolina was substantially larger. As the
fourth-largest fund-raiser ever for a public
university, the campaign raised $440 mil
lion, which established more student schol
arships and faculty funds. A new Black Cul
tural Center building received $7.5 million
as the largest capital project.
A League of Our Own
At Oregon State University, instead of pro
moting a campus-wide campaign in which
donors may designate where they’d like
their money to go, they focus on a specific
need and then campaign to fund that need.
A current example includes the New Val
ley Library, a $47 million project that was
funded by a $10 million gift from the Valley
Foundation and $20 million in state match
ing funds.
While a campus-wide campaign provides
an opportunity to reach more people, in a fo
cused campaign, “We can perhaps move a lit
tle more quickly to achieve a little smallergoal
... and do it with less staff effort,” said Gene
Kersey, director of the Office of Development.
The Future
More than 200,000 donors gave campaign
gifts during the Oregon Campaign, 62 per
cent of that from alumni and 20 percent
from corporations and foundations.
Owen, of the UO Foundation, said anoth
er campaign will start immediately with
similar monetary goals but different priori
ties, again tapping into about 140,000 Uni
versity alumni.
Petrone believes the list of potential
donors is always expanding.
“It’s not a hard sell once you get to the
right people,” he said.
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