Cln entire company
dated on the
AS MORNING SUN POURED into the
Bowerman’s windows, a mixture of latex oozed onto
the waffle iron. The chef was Oregon
Track Coach Bill Bowerman
and the recipe was for a shoe
that would revolutionize the
sporting world.
By eliminating 1 ounce per
shoe the runner sheds 55 lbs. over the course of a
mile,” Bowerman would say. And when his radical
designs made their way to the feet of Oregon running
legend Steve Prefontaine and All-Pro wide receiver
Ahmad Rashad, people everywhere started to listen.
For more than twenty-five
years, improving performance
is still the idea behind The
Eugene Nike iStore. Created
as a place for local athletes
to eome checkout the latest tech
nology in athletic equipment or as a place to just
sit and talk sports, we’re still here today for the
very same reason.
nike
THE EVOLUTION OF INNOVATION:
THE NIKE STORE AT 5TH STREET PUBLIC MARKET.