University’s sports marketing program bulges with talent
■ INTERNSHIPS: The James
H. Warsaw Center is
preparing its students for the
burgeoning sports marketing
industry
By Mark McTyre
Sports Editor
The summer brings opportuni
ties to University students looking
for experience in their respective
career fields. And sports mar-'
keters are no different. Undergrad
uates and graduates of the highly
respected James H. Warsaw Sports
Marketing Center are taking full
advantage of jobs offered in their
industry.
“The Warsaw Center is the
hottest program at the University
of Oregon,” said Adam Borgens,
who is doing an internship with
Team Northwest Racing in Port
land.
Other Warsaw Center graduates
are working behind the scenes for
the Portland Trail Blazers, Mt.
Bachelor Ski and Summer Resort,
the United States Basketball Acad
emy, the National Football League
and the 1996 Summer Olympics
in Atlanta.
“We’re really excited about
what students and the industry are
bringing to our program,” said
Rick Burton, assistant director of
the Warsaw Sports Marketing
Center.
NIKE has also taken advantage
of the talent produced from the
Warsaw Center. Five students are
helping promote the NIKE World
Masters Games, which is expect
ed to draw 25,000 athletes to Ore
gon in the summer of 1998.
“The Warsaw Center candi
dates knocked our socks off,” said
Laurie Bloch, director of adminis
tration for the NIKE World Mas
ters Games. “They were prepared,
poised and well-versed in what
we do. Their resumes were superi
or to those of other applicants, and
their presentations were even bet
ter.”
The students have been so suc
cessful Bloch invited them to ex
tend their summer internships to a
full year.
"We need their energy and in
telligence,” Bloch said. “We want
to develop the best young set of
sports managers in the Pacific
Northwest. We found them at the
Warsaw Center.”
The students of the Warsaw
Center have received training
from top-notch professors and
guests of the Center. Professionals
such as Gary Jacobus, National
Football League senior director,
and Reggie Williams, Walt Disney
World Sports vice president, have
come to share their real-world ex
perience with students.
With courses in sponsorship, li
censing, sports marketing commu
nications and law, the Warsaw
Center has aggressively sought to
inspire its students to seek em
ployment in a growing industry
estimated to produce more than
$150 billion a year in U.S. rev
enue.
“We felt from the beginning
mrnMMM-.
fifi
We’re really excited about
what students and the
industry are bringing to our
program.
— Rick Burton
Assistant Director
Warsaw Sports Marketing Center
-99
that the placement of students in
jobs was a critical part of what the
Warsaw Center is about,” Director
Michael Ritchey said. “We’re not
operating from an ivory tower
here. We’re preparing students for
real jobs in the competitive world
of sports marketing.”
Author to speak about
Yanomamo rainforest
On Monday, August 12, from 6
to 7 p.m. Barnes and Noble Book
sellers will feature Mark Andrew
Ritchie, author of the book Spirit
of the Rainforest: A Yanomamo
Shaman’s Story. Ritchie, a fre
1__
quent visitor to the Yanomamo
rainforest, will begin with a lec
ture on the culture and hardships
’Vets Club & Colonial Inn Restaurant0
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of the people who live in this re
gion. After his talk, Ritchie will
remain on hand to answer ques
tion and sign copies of his book.
UO fundraising leader
departs for Hartford
University President Dave
Frohnmayer announced Friday
the departure of Brodie Reming
ton, University vice president for
public affairs and development.
Remington will begin work as
vice president for development at
Trinity College in Hartford,
Conn., beginning November 1.
Remington oversaw the Oregon
Campaign, the largest capital
campaign effort in the state’s his
tory. During his six-year stint on
campus, annual contributions to
the campaign almost tripled.
Remington also expanded the
University’s legislative and pub
lic relations efforts.
The University will begin a na
tional search for candidates to fill
Remington’s job.
U0 grad new director
of University office
A new director of the Universi
ty Office of Legislative and Com
munity Relations began work on
Monday.
In his new position, Kirk Bai
ley will coordinate the Universi
ty’s outreach efforts to state legis
lators and state agencies,
President Frohnmayer and other
officials to build political support
for the University and mobilize
community members, alumni
and other groups to speak out on
behalf of higher education.
Bailey is a University graduate,
a former ASUO president and
has degrees in political science
and law. Prior to the new job,
Bailey had been vice president of
the Lane Transit District Board of
Directors.
Eugene comedians to
be featured in show
The Comedy Workout is help
ing people get out of the heat and
inside to watch Eugene’s funniest
stand-up comics. On Saturday,
August 10, beginning at 8 p.m.
the show will be at Actor’s
Cabaret, 996 Willamette. Tickets
are $5 and reservations can be
made by calling 683-4368.
— compiled by Kristin Bailey
and Andrea DeYoung
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