Oregon daily emerald., April 03, 1996, Page 19, Image 31

YAK LIVE
Do you still want
your MTV?
You: *#%
mo m
I don’t #tiM m> MB' Wtntw tt m» pm t*t it
• lira »nl» cidec- thinnei itound the only
»ut« I lt*ten to tt tip ind Xkt MTV tt too
mmtiutl Tgnsts Helmut, Ittshmsn, hr*!
ItriiH Stef* tt, ttorflt Corona* » Yen, t detinues*
• ini my MTV btu»« they tht**» return of' the
hit tfctw Mt So t siirs tifr I |«tu it * (the My
W 4.,oiled M TV Am Jtrtattf, junior. Conforms
Suit tt, Aorttufdpt • Y<, 1 ! a .■>- VI1 \
— if they put the nuut hock <« MTV 1 Mined
witching hick to the IOt with Mtiikt Quinn
when it wit 24 hour* of mum *ide<*< It •«
mote of • ihctwtite of *11 kind* «t mum - but now
It * 111*1 to tegmcnied 1 he* le not thawing
enough mum, etprcull* run new mui, HooAAtt
KftkUnd, junior, tt of Harm Hands • MTV lb*
diet men |4j* ndcnc cn> m.uc I dun < w*ei mi
M TV Ctrm AtUII tumor, CoUtonO* Suit tt,
Socromoato • No’ They duo t pi** eideat m
more Between *11 the junk they hint on there —
VJ* entming thett totoitont. i butwh of it tinge t*
being in * boute end ttierling hum the courtin'
- tt'i not mum icieeumn my man It t nnaing
cum tenantry and out kid* Get it off Meek Foot
too, lapOomoro, Trot Stoto tt. AUAomo * It * >
t»ke They need to b**e it going ,»n when the*
h*d IV MTV Asp on foe timet * week but now
n’t unit cm ooce m twice * week AtmOoA lomic,
grotfuoM tloOool, Souttur* tiUmoi* tt • Ye. I
Mill *e*rtt my MTV. but it would be mice if « Mill
»o MTV - It in MUStS,.'* t'kii icrllt know*
»h*t 4rww flu it til about1 Toot PujlWOTM junior.
Oropoo SUM If. • Owi imM> lemembet when
MTV we* * mum *tdro chin tie!' I utetl it* tune
•tun MTV to c*ich the neweti mum end rnkw
the MTV of the KJ* w sunk There ire « men*
re on MTV *■ (ihete *te) on the big net
work* They need la bring beck the *4 hour* 4
d*«. cutting edge, mum thoruwi Sotoom AOCA
mp, prsiutto otwAont, OAtoAoms Stolo U •
'Y hri tinned out *t * coal •** <>.- ttt *«i„
'Jc« hut turned iota « htgfeS* butted end .owe
met..ilited tool rimed it telling tit bund of
point*.il, te*M*l end UMtlJ new* to i younget gen
■ l«d id Hstthro Cormrto produOU OAh
toot Onto Stolo tt • St **» *->.’• "hen ,! t Ml
ctit«ed. but it ho* gtuien turilfy wend umt the*
Not enough coot mutt*, too MM.* ot.het pi-*
gtMM, CtorUu Hort non ootuot, If. Of SoutA
mattm L tuitions • I wouM k»t MTV if they d
*haw m>.ue ooi* nine —> wh*« MTV uted to he
*hmt <— MlMcld of *howi«g The Ami Wnii aw
end .««« end aw end met ZocAorp AonAoA
M rmrm mtyt*ting on MTV —
mumiolmnm playing mu«te.
Sharon Stone would be proud
Tty* sound of music
Futnuio on thr taiiitKnon iruik niidt
Kfm to **f* With MIS the> rr a* rruah a*
BO petvrnt mi»k Hosoci, * June l‘WV jitklt in
fht YtiUgr Vnne found that MTV > non mute. pro
gram* filled up naughty VO pei.rnt ut the prime
time dot*.
So we thetked »t out — timing the week of
So* t» through S •* I- IW. the total main In
iwa munt mw wm fcM percent to H V percent
t Suing weekeia* petme lime h»un. min mint pit*
gram* Hiked SB percent ol thr time
Thi* programming teem* unpopular And eta it
trmamt Why*
* Ihotc thuwi are thtmtgh the tool popular *
■an Vuet Akotd. manager td corporate tummunka
iwni at VI FV in law Angrlr* It all nut drprnd* «n
who you talk to Someone 1 watching there ihww*
hnanw the rating* art Higher than ever When we
were ait ouin etdecw. thr rating* weren t a* high at
they ate no* *
t he rumor mill t* ahum with talk of an
MTV. the »m»ri to mmt viewer* prayer*
The *e*.tind channel would feature mote muu*
ptogtamming and fewet (if any! commercial*
MTV refuict to comment on the tumot. hut
tome induttry inttder* raped to heat a mat ot
annouiwement thu tummer
T*»«m angst
Hex’* the pert that ought be a little painful
to heat — a» much at MTV it growing away
from ut, we're grow mg away from M TV 4'H»
do you think imgfnf Omt moti appeal* to1 A 23
tear oh! graduating f ngiuh major1 Or a I ♦ year
old luruof high hormone hatket' The truth it,
we’re getting old
"Maybe I *e jt»*« outgtown the whole MTV gen
nation thing.* \* owdwaid tart *l m not like the
MTV’ kid* I «e» around town anymore *
The hut n. MTV wn't uitemted in old people
Uetptte the Mated official target audience ( IS- to
ibe chann. <• lie*
with the kid* —- the army of tciappy little ton
turner* nipping at out generation » heel*
*! don’t undemand who watt be* the»e non
mum program*, like S#*tgfr«f Our.* tayi 8nan John
ton. a tenior at Pefuuvlvaiua Stax U. "They’re not
cieatite. like Tkt Kao ot Lu(*td Ttinwum And
they don t wem to add anything muuc wnc *
Mating rftuaia of (ha 'VOa — and
tftoy o«M (Ma prograaa T
the uimti n pruKtM* titling in math .Uu ai
the Uai luftun high, fantatutng about the tnm
Simgini < htl contestant
*1 think VI t\ appeal* mote to teem hoppet*
Vagina' (ho h» pitta pi it t a water ol half an
bout «>* l attar Auto, a jum.it at l ajilutTue Mate
l' Vearamrntu "AH the* ptav » Tup W mutk t
think then hiemat *uek.i *
It *<em» wre te tulle ring (ton* a major .ate ol
video withdrawal MIV h a dfug we got «kkt
ed to. and howevet unlikrl* it may **etn, miiege ha»
beenene out tehah >entet
"It * like M I V pit u* tomethtng ipeatal and
unique when we arete voting A .hhJw nd *av*
’And now the* *e taken all that >wa* Itotn u* |u>t
bevauie we pa a little older and twmrt *
And ipeaktng ol getting older MTV' will turn
t A tn Augtut Vnme* at VfTV <>((*. e* in New Yo«k
would only dmluu that “tumething it in the
work* ’ ha the att«i*e»*ar*
VI ill out genetatMtn and MTV urninue to dttii
apart like ettrangrd lo*et»* Of will we try to kn*
and make up* May tuned lot the neat epttodc of
CWnrlig. t mean MTV', when Kenned* defend*
Biuti. ftom non mutt* dating queen Jenny
Mat anhy
Immrf Aw* tt a ww«» ertrl’ ufI awtanraw at Hu ta*wn*r
V) ii 14am ( urry w»di btamt <'A« t«» >wAAtr ran
Days of
Whine and
Roses
Thd Mstory at MTV a • mm
■M mtm and cJMM* Tou'd
NMdmMIrtMMMiM
•go. tut MnwttRM* it hut
»«m* Wt put up with ‘ Ut* A
vtrpnr pimnp too much atrpiay
M th* hopM Burt mu d catch a
gtmpas pt ‘Contorteto * PM
itayad up Mto at ntpM counting
thp minutM to Hto Taunp Out
and (iciuv nu •* got Mm and
»utr tod to toot forward to
•ut«tuan 1 boon aN fun and
pamm fto otmoo S^rm^rtfemon
you pat chardonnay. kwuIWim
you pat chadditr Han'* our
tata an Bto utuatton
met aowMt
rito round fitoou
MM) AyBton i rtyonp
Cma
ffl# float Mtorttf I
flomodo Carrtrut
Itpurd raArvhtfon
My 5u Caflnd tiflr rp-mno
fraud flacor
Mtum at-___ ajf. -a— - -
iww npwiof hmhw
MTVfldwo
a urn i ttoiOT
rito float NtorM A ML ft
Aulhs
NMMO MSiyto
UpSorMc*
Sand dtarf
SaapArdfiW