Loss
music,
more
television?
/ can’t turn
on M TV and
know that
I'm definitely
going to see
videos
anymore.
MiiI'v* Humus,
Hahsuu) Cotmr, N.Y.
BY JEREMY RISER
V m Cawwcnai
tUtXHMnO- *» R»«s VMK8U, VU t' - P»WtOM«*tW «w MTV
EVER HAPPENED TO THI *M* IN
MTV?" jsks Eric Ferret!, 21,4
senior 41 the U. of C onnecti
cui. "I used to come home
from middle school and high
school and watch videos all afternoon, but nose I'm lucky
to find videos on MTV at all."
MTV has changed significantly from us initial 24-hour a
dav music video format, and many college students feel that
with the introduction of so mans non-musu programs — like
The Rea! World. Singled Ous. Rud Mu lei and \tndbUn it
has largely been a change for the worse.
In tha dmylnnlng, thmra mtmm Martha (and Marti
and Alan and Nina and J.J.)... and It at am stood.
‘As * eaBcttl tfutknt. mt iiuk « wfj
m** Mrltaaa HaJjwffs. a mum at RunatJ <'oikgr.
N.V *1 i«i i rum on MTV and know that Ira daft
noth g»mg to arc «uio» anttncue h i diu^um
tng twvaumr n «rmi itkc M1V n making mt »wl.
<M adiut* mr whrduk. tuti to m idna *
If mmi unaioulaHt uwknn haw k» tins*
and MIV « au.ng In* muau It * not itkc the old
data, when too «ouU tftend a ijiim rtramg with
Adam ( «m and lull mrt al houn atiduitg Dnv
and Van Haktt vukt»
ttlm) 1 hut Hinni watching MTV' I k«td n
hc%MM t r«)-»K-J me to *1! diheteni lunch of new
muaac all I he time,' un And fra %'iHunu, a aupho
more at the U «t (onaeetuut ‘hut with all the
non menu ptigitmi on tn the eutunp and week
«dt whuch ate the <«th umo ! hate he* now, I
don't he! Uk* I know what t gorng on tn the muivc
world tin inner *
Tolovtsion klllnd »h« vtdao mtnr
! he fracttoiuliuiwtt ut MIV hat been gradual
A Mh (he introduction of
I At TV An i mi I9h? and
Htmtt »/ Sly»t in 19*9. ihe
programming began moving
iteadtlv away from it* 24- '
mttiic root* The evheduie
now include* cannon*, *pom
iaihion. *oap opera*. game
»ho<*». new*, movie * penal*
and even teruru id a former
network *ene» (Aij St
Ctlitdltfa
*1 think kwm
of the program*,
like Tt>t Rtdl
TttU. art
conceptually
good.' lay*
Btian Woodward,
a aemor at Bentley
l ollegc, Min. 'But
when they run it
! four itaaont in a
| row. plui all of’the
rerun* of pact *ea
ton* and timilar
*howt like Rtdd
Rultt, it get* to be
incredibly repetition* *
That the network
air* two or more
contmuou* hour*
of one dum known at hkwk programming u
another mi|W sompUmi ot ttudrnu
*Tl»e thing I tan t Hand t* when the* run (tv*
«>r at* hour* of ttiatghr non mutu them* on the
w**kmda,“ feitrn un “I'm ftnaliv able to wanh
MTV' at different time* than during the week, and
ture enough, thev re running 400 eptaodc* of /hr
iUTirk'
Halpcrn alto tan the nu«e* the ilrmnit of the
old. non blink formatting Hv grouping tidrm ime
grrue aprtifk dww* Itk* StTY Jam*, IV,W7VRapt
and Amrmttrav Sana*, viewett get le-*t of a pot
pourri dun to the paar
Sot that ti t all had - num ituderut uv the*
rnior tome mw mua (hot**, panuularh Heat ti ami
Bum^bmd fhr itatr. flm AUtx and A/A .Vru
*1 undrtttand that viewera need variety.*
William* uvt “M TV tun need* to mu thing* up
again and plate a little more emphaatt on nutate,
like thev did in the pan The non mutu dtow*
amt t had It * iuw that I mu* w at thing video* *
-Mow tt’m tlmm for tftmt M0 Doting
—Olngtod Out kJMJ”