Oregon daily emerald. (Eugene, Or.) 1920-2012, June 20, 1995, Page 4A, Image 4

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    Unlimited LTD
bus service .,
optional student tee That means refunds are available
Keep m mmd however, that your student ID now enables
you to nde the bus any lime anywhere, all term'
Also remember that by supporting unlimited bus service
you re helping alleviate traffic congestion reduce
air pollution ease the campus parking problem and
provide transportation tor thousands ol students
But it you $1 ill want a refund, come to the [MU Mam Desk
during normal [ June 19 - 23. or the LTD
Customer Service Center during normal business hours
June 19 28
For more information C3it
687-5555 (Voice) or
687-4265 (TTY)
WalGo/
{■N-rTTT
• 7PIVI •
CUTHBERT AMPHITHEATER
ALTON BAKER PARK
EEC
jkJL
till If UillCl IIS! Cltlfl CIKfltS
. • 6PM •
ROSE GARDEN AMPHITHEATER
w{*5S*,NOTON park
*u » m u.1 »•**». jmi Wititiru ar\/*i
you An t “ ** *■"* **» m —
ncliyUI *** * «wi[ *»*»
I UNIVERSITY
OREGON
A T 11 1. I 1 i C S
Although the University has already used the nev# Duck logo (left) on Its 1994-95 parking permits, Univer
sity officials say there art no plans to replace the more familiar Donald anytime soon.
Disney’s limits on Donald lead
University to create new logo
Samantha Martin
O0f t ''TWX&fl
Out-of-stole Oregon l)u« k
funs am) vendors have (wen out
nl luck since Ui'H if they
wished to purchase or soil
t ’ n i v i-f m| \ own tia lull si- witti
tin* Oregon Duck logo
However, a new bird has
flown in to provide out of state
vendors more opportunities to
feature a fow l feathered face on
tIniversity memorabi lift.
(Contract limitations with the
Walt Disney company, which
owns the rights to the Donald
Dm k linage , used b\ the
University, have limited the
sal# of merchandise bearing the
dud logo to cert a in locations
within the state of Oregon and
specific out-of-stale sporting
events such as the Rove Bowl,
said Debbie McCabe, licensing
coordinator for the University.
Thai has left out-of-state ven
dors without any kind of duck
image to use on sweatshirts,
keychains and other men ban
dive So a new duck was < rent
ed for use out of state
“Revenue from licensing and
merchandising of mascots is
traditionally a large < hunk of
income at Pac-lO schools." said
Tom Hager, director of commu
nications for tin* University
"The idea is to make some
money “
Tile University, which holds
the rights to certain logo images
such as the interlocking U and
JJ
It has been reported
IHick to us that mans
alumni >» < ><■ afraid that,
this would replace
Donald Duck
- DENNIS SANFIUPPO
Daector o(pui>c relations.
f unk and Associates
//
O. receives a percentage of
profits from vendors who sell
University merchandise using
those images
Hager also said there was no
plan to cut back on the places
where the original Oregon Dm k
is currently being used.
Plans for an additional logo
have been incubating at the
Eugene design firm Funk and
Associates for some time now,
as the firm was approached by
the University more than a year
ago to come up with a design
for another logo option for out
of-state merchandise, said
Dennis Sanfilippo, director of
public relations for Funk and
Associates
The firm, along with other
national design companies,
received an open invitation to
design the additional logo
Sanfilippo said the firm was
required to submit three varia
tions of seven different ideas
for an additional logo Finalists
were chosen, and the duck logo
created by Funk and Associates
was judged to be feathers above
the rest Funk and Associates
received a flat fee for the
design, and will not receive
future revenue percentages
from sales featuring the new
dut k
The final version of the new
duck was approved approxi
mately one year ago. and
appeared on the University's
l‘)‘M-‘T) parking permits
t he additional due k is n far
fetch from the Oregon Duik,
with a stern demeanor and a
less comical appearance than
the Donald Duck look-alike.
"What you translate as
solemn, we translate as fierce."
Sanfilippo saul of the new
duck. "We had design criteria
that was very specific to not
make the due k cartoonish.”
Sanfilippo said the original
request for an additional logo
was not limited to a duck
design only fairly designs < ro
uted by Funk and Associates
didn’t have a duck, hut design
ers gravitated toward a duck
image in the long run,
Sanfilippo said
Has the new duck ruffled any
feathers of loyal Donald fans so
far?
"It has been reported bai k to
us that many alumni were
afraid that this would replace
Donald Duck." Sanfilippo said
"We've also heard rumors that
the duck was 'too fieri e-look
ing’"
G«*l ft-tull. with Oregon Daily Emrrald Cla«»ifirdt! 116.4111
ne Shutter bug’s
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