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fresher taste than Inter ttint sits
around on a truck or in a cooler
for weeks Most of our beer is
served right upstairs, but when
it’s summer especially Oregon
Country Fair or Grateful Dead
concert time — it goes really fast
People t ome in. fill up their old
mayonnaise jars and head out."
Bob Smith, brew master at Mad
River Brewing in Blue Lake,
Calif. said the idea of small-scale
brewing really isn't new .
"In the past, through the late
1800s and early 1900s. every
town had a brewery." Smith
said. "A detent-sized city may
have had up to five small brew
eries They didn't have a wide
distribution and didn't produce
huge volume, but there was dis
tinction in the hears and there
was a certain loyalty to the local
brewery
"When Prohibition tame along,
those were history because none
could survive the is onomic hard
ship The big brewers that are still
in existence survived those times
by creating other malt-based
products, like malted milk By
branching out, they were able to
survive the tough times and come
on strong when Prohibition was
repealed”
Smith said the big brewers are
now trying to grab a piece of the
growing micro market by mim
icking the styles with unique
names such as "Pete's Wicked
Ale" and "Sam’s." He said some
small-operation brewers are
afraid the big companies, such
as Coots anti Budweiser. will
fool the market into buying the
mot k-mu ms and lower the stan
dards.
"Thorp's the McBrew' worry
amongst us true microbrewers
that some giant franchise w ill
come and try to put a brew pub
on every corner, kind of like the
specialty espresso bar trend,"
Smith said
"Those of us who have put our
lives at stake to put out a quali
ty product have a hit of a fear the
h*g guys will come along w ith
oodles of money and take over
the market l don't think the
American public is stupid
enough to let money buy us out
Those beers < an't hold a candle
to true micros."
lXH.nl beer aficionados were
able to decide for themselves at
this year's Northwest Micro
Brew Expo at the Lane County
Fairgrounds Mon* than 25 West
Coast brewers brought a spec
trum of spec ialty beers for the
tasters to try. Flavors ranged
from Marionberry ale with a
rich, deep color and purplish
head to a dark, smoky-flavored
porter
And the expo attendees were
ns varied ns the beers being
served.
"i just had a microbrew and
then a Beck's bottled," said expo
participant Susan Theien, "and
this is a lot different. This is alive.
It grows right out of the glass."
"Beer isn't just some pale lager
in a can anymore. People want
more," he said.
Eugene currently has four
microbreweries and two more
are under construction. The four
existing pubs are Eugene City
Brewery at H44 Olive St., Steel
head Brewery and Cafe at 199
East 5th Ave., the East 19th
Street Cafe at 1485 East 19th St
and MoMenamin’s High Street
Brewery at 1243 High St.
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