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Commercial radio goes on the defensive
By Daniel West
"I'm not attacking KWVA or non-com
mercial radio I feel dial all radio has ils place
I dunk that the other side needs to In- heard
said Neil Olsson. general manager of KDl'k
104 7
(llsson wants to demonstrate that his radio
station IS very involved with the students
at the I iniversitv KDl 'h offers an internship
program that gives students interested in the
hroodt ast medium a chant e to learn more in
the field
(iurrentlv it has three I Iniversitv students
who volunteer, and the radio station has
thret tly hired some of its interns in the past
The music duet tor for the radio station.
Mark Kadwav is a journalism student at the
I Tm ersits Olsson said he has let tered at
I„ini.' ( omniunits (College and vs ill he speak
ing at the journalism st hotil soon
In explaining Mirk's format change. Ols
son saiti. 'The market had no contemporary
hit ratlin top 4tK No one was serving this
nit he So we > hanged the format
"'Hie target is youthful The market buz/
word is (ienerntion X We re hem to play good
uuisii That's what we're all about Olsson
said
Olsson salt! Kadwav and t.reg Adams are
responsible for the music lineup They < om
pile research of other radio stations and stay
in tune with the entertainment Industry to
keep up with trends in music
kDt'k is ranked fourth in the market for
listeners age 12 and older It had a 110 per
i en! increase in audiem e during 11 months,
and the station rear lies 100.(MM) listeners per
week
Olsson said the station is heavily involved
in the < wnmunity It has part it ifftited in a< tiv
ities to lienefit Food for l.ane (anility. Unit
ed Way. Oenlury (.ouncil and many otfier
charitable organizations
kllUk was m live in establishing Voltage,
a teen dance i lub that offers an ah ohol- and
drug-free environment t he i lub has tight
security that patrols inside and outside the
club If someone is suspei ted of using any
illegal substam e. they re asked to leave
"We have a s<« ml responsibility to do what
ever we can to aid the i ommunity w ith good
positive messages ." Olsson said "It's absurd,
with all these things in mind, that we're not
in tune with students We're in touch "
Although kl)Uk is in touc h with the stu
dents it's also a i ommercinl station that does
a lot of advertising and promotion Some stu
dents are c om erned that kl H 'k s motives are
mon- finam ial than than they are com erned
with entertainment
U i- re .1 business, and any business is into
making a profit Hut wo rt’ not a money-mak
ing machine Radio stations are expensive to
run We have mui h higher overhead than
non-c ommercial stations." Oisson said
Oisson also said advertising was another
form of communication It was the best way
to find out about the sales and promotion
in the i ommunitv He said this wasn’t much
different than most non-commercial radio
stations, which perform on sponsorship or
underwriting
"1 think them's a difference lietween adver
tising and sponsoring, but I don’t believe
there's a finite line as they would like to
believe." Oisson said
Although Oisson said i oinmorci.il and non
commercial radio an1 more similar than some
people would realize, he wants to reassure
everyone that they both serve different pur
poses while targeting the same audience
I encourage community radio. It's anoth
er wav of listening Hut, we re a professional
radio station. We plav the latest, newest and
hottest in top -Mis music. There isn't a con
test. but we compete for the same listeners
I’m not responding to KWVA dime tly K\V\ A
is a good learning vehicle." Oisson said.
CINEMA
Continued from Page 5
Knter Wnrvey Keitel,
another settler who spirits
away Hunter's precious
piano to his rustic cabin
abode He then tells her
that she can earn the
instrument back in return
for sexual favors.
The developing rela
tionship between Hunter
and Keitel is brilliantly
port raved, and the overall
n*sult is ImiiIi stunning and
terrifying
The at tmg is of the
highest quality. and each
character seems perfectly
rest
This is an ideal psyt ho
logical exploratory film,
and the meaning is mul
tifaceted and likely to stay
with the viewer long after
the credits roll
Campion’s ability as a
direr tor is clearly appar
ent as the cinematography
and musical score add to
the film s vivid imagery.
All in all. The Piano is
a beautiful film, and if you
get out to the cinema even
once this week, make this
film a priority.
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Good Through March 4. 1994
NEWS
Continued from Page 5
noon Thursday Upshaw is
happy with the ability of this
term's news team to gather
news .ind meet the deadline
"I am rcalh pleased and
proud ul them, he said. " I'hey
don't need to he led."
In addition to Upshaw's
expertise, there is the knowl
edge of the three graduate
te n hing fellows Thor U.in
hotten. Hill hun/ and Hours
I on Washotten was employed
with the ( HS affiliate m Port
land, and Kunz was an AIK
sports produc it (adore coming
to the I Iniversity
lioth Washotten and Kuo/
help with the prodmtion of CO
.Veits Tali works in the field
with reporters Washotten, a
graduate of the l imersitv ol
Southern California, dei ided to
return to s< hoot after his stint
w ith ( HS because he wanted to
teach.
I love this.' Washotten said
"I’d rather do tins for a living "
Washotten is rewarded by
the progress the students make
"1 love fhe way the students go
from not knowing anything
about live television news to
producing a live newscast
1-ast week's broad last, whu h
mi luded stories alxiut the new
family housing complex on
lHth Avenue and Agute Street,
and the Tonya Harding case,
w as anchored by lose Romero
and Ko(>ert Stevens.
The two volunteered to
anchor the broadcast in class.
Kai.h week the members of tin
class switch jobs on the news
cast. The week before last
Stevens directed the broadcast
and Romero worked in the
field
MtCMM l SKINOt ERF wer«W
Paul Vlllagran. UO New Director, nervously barks commands to the
rest of the crew In the contol room
UO NEWS
WHEN Fridays at Noon
WHERE Coble channel! 2
On Monday the two startl'd
planning the broadcast and
assigning stories After assign
ments are made, crews have a
week to put a pm kage together
This is quite an adjustment
from the two weeks they were
allowed in the prerequisite
course.
Romero is most impressed by
the working relationship he has
with his colleagues. "We all
need each other,” he said
"You are always wondering
how things will get done,"
Romero said, expressing his
biggest concern about the
broadcast
"They do always seem to get
done, though.” he said "That’s
the team atmosphere we’ve got
going."
Stevens, who was a little
reluctant to go in front of the
camera, agrees.
"If you get your work done,
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.lnd someone else only Inis half
their work done you go and
help them finish their work,"
Stevens said. "Kelly Sisson
was a big help w ith our show I
think she did t packages this
week. ”
Stevens prefers to work
behind the scenes in the con
trol room, and he will get his
i ham e more often as the class
progresses bet ause of the for
mat.
"My place is in the control
room, and that's what I want to
focus on," lie said
The television news business
is not always conducive to
what one wants to focus on.
"You have to f>e ready for
surprises, and you have to he
ready to readjust,” Stevens
said.
At the conclusion of each
show the news team along with
Upshaw, the GTFs anil Jim
Lacock (the equipment manag
er and engineer), get together
for an evaluation of the show
Upshaw praises and criticizes
the student's work