CAMPAIGN
Continued from Page i
As part of the new initiative,
the CDC also is forging new part
ncrships with < ommunity. bust
ness, religious and school
groups to find ways of encourag
ing those most at risk of AIDS to
change their behavior.
Shalala said all four major
broadcast networks have agreed
to run them, although some
imposed restrictions ABC said
it will run the ads after <) p.m
The other networks have not
announced their plans
When a reporter asked why
none of the condom ads showed
a gay male couple, Shalala said.
"How do you know that7"
In fact, the 30-second spot
with the automatic condom —
which pops out of a dresser
drawer, skitters along the floor
past a surprised cat and dives
into bed — is deliberately vague
about the gender of the couple
under the sheets.
"It would be nice if latex con
doms were automatic. But since
they're not. using them should
be." an announcer intones.
A second spot features u
young Hispanic couple in a
steamy embrace. She unbuttons
his shirt He pulls off her ear
ring. She kicks off a shoe. But
when she asks, "Did you bring
it?" her partner sheepishly
admits. "I forgot it "
"Then forget it!" she snaps,
reaching for the lamp.
ABC and CBS insisted on ref
erences to abstinence ns an
option to protect against health
threats in connection with the
automatic condom ad and the
Latin love scene. CBS approved
another spot in which AIDS
counselor Diane Stokes advises
peers they can wait before hav
ing sex — but not another in
which she urged them to use
condoms.
The ads do not mention that
the 24-vear-old Atlanta woman
is HIV positive herself
At the news conference,
Stokes delivered ari emotional
appeal lor trunk AIDS education
lor A merit as youth, saying she
We are dying and
we are the future
of America, and it
is about time
somebody cared
about that/
Diane Stokes,
AIDS counsoior
was unaware of the disease
when she got infected at age lf>
"Today I live imprisoned hv
HIV. It doesn't have to lie that
way." said Stokes "We are
dying and we are the future of
America, and it is about time
somebody cared about that "
Another ad suggests absti
nence in a non-preachy way.
It comes in male and female
versions, with an intense young
person expressing to an unseen
companion the desire "to spend
my life with you" and to "never
put you in danger There is a
time for us to tie lovers We will
wait until that time comes "
Dave Ford, a spokesman for
the San Francis* o AIDS Founda
tion. said the ads were “a very
good first step They're very
slick."
But he added, "we re con
cerned that none of the ads
specifically targets young gay
and bisexual men."
Mark Senak. deputy director
of AIDS I’roje* t Los Angeles,
said. "We have to bo very happy
we finally got ads that talk atxiul
condoms... This is a big step in
taking care of the neglect of the
past."
The campaign also includes
hip radio spots by rock star
Anthony Kiedis of the Kiel Hot
Chili Peppers; Jason Alexander.
George on N1U 1\ s Srintrlil
show, and Martin Lawrence
from Fox Television s \1tir1in sit
com promoting condoms
The ails all promote u toll-free
hotline i -Hot) t-tii-AIDS to
call lor a free hro* hure on cor
ret t condom use and other
adv u e
Tickle Your
Funny Bone.
The Reduced Shakespeare Company
“Absolutely hilarious Must he
seen to be believed"
-Im Angtlfi
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