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T»tOMAS BtHGSTROMfor th« EmrakJ
Tha young campus radio station, KWVA (88.1 FM), has big plans for the futun.
KWVA trying new things on radio
By Jeff Knaysi
fo* TtM* OfOQCrn Q&tty f ITWfSki
You are listening to the radio
and cannot believe what you are
hearing.
Bachman Turner Overdrive is
playing "Taking Care of Busi
ness” for the third time that
day on K/.Kl. Storm Kennedy is
selling cars and light rock,
less talk There are zany deejavs
and screeching devil musi<
on ZRfX.'K.
You've had just about enough,
and you reach for the radio to
choke off the market-tested trash
when the dial slips and sudden
ly you're on KVVVA (88 1 FM).
and you like it.
That's right. For anybody who
lives in Kugene this summer,
knowing about the student-run
i ampus station is an essential
element of being hip. Although
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SIIVfPSlAP VI 4:0
OPtN Worn to 11pm Do#y
1888 Franklin Blvd. 1
(nenJto 7-H on Vfcrcf) 1
344-2691 1
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Greet Fkksir Coupons ike the one over there u- ☆ WoHT System Tonning $2/session with pockogeft i
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t Opart 10am to 11pm
* * 344-2691R
t t* WM t
Ill I LAI I Y1NI
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Serving Lunch and Dinner 7 Days a Week
$ Breakfast and Brunch Saturday and Sunday
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30 East Broadway (on the mall) • 686-3622
many listeners believe the sta
tion is new (its first day on the
air was May 27). those involved
in the process of getting it off of
the ground will tell anyone with
ears how wrong they are.
In fact, the history of KVVVA
spans over four years, back to
198!) when students who want
ed to start up a new radio station
approached the ASIJO to place a
measure on the ballot Students
eventually voted to fund the sta
tion, and immediately problems
started.
The first major ordeal was get
ting a board of directors, such as
u general manager, program
director, etc it didn't help thut
the KVVVA office kept getting
moved from one dirty, claustro
phobic location to another,
including, some swear, u broom
closet.
The office finally moved to
the mezzanine level of the KMIJ
in 1991. and it is about the size
and character of a men's
restroom, which is a step up.
But the biggest problem was
not raw sewage seeping through
the wall, but the Federal Com
munication Commission, which
simply ignored the station.
Allyssa Jensen and Chandra
Foote, both University seniors
and KVVVA general manager and
assistant general manager,
respectively, said this is because
theirs is a non-commercial
endeavor. It is well known in
the radio world tluit commercial
radio always gets preferential
treatment by the FCC, taking
only an average of two years to
get a license.
Foote and Jensen attribute this
to commercial stations having
the money to be able to hire
lawyers and lobbyists to apply
pressure on the licensing
process. While KVVVA could not
afford to do this, they did find
allies in Rep, Peter DeFazto. D
Oregon, and Sen. Boh Pack
wood, R-Oregon. who they
believe helped lobby the FCC.
The grinding process of get
ting a license, and the accompa
nying S100.000 spent to start the
station up. appears to have paid
off. KVVVA has received much
positive feedback from the com
munity this summer, and the
Turn to KWVA, Page 25C