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-Oregon Daily Emerald Sports
WSU football goes country
I’t iLLMAV Wash (AF1) - The Cougars an* going
country
Washington State is kicking off a country and
western-themed ad < ampaign aimed at attracting
more Spokane fans to home foollmll games
i he campaign comers in response to worries the
school could lose its Pacific to Conference affili
ation if attendance doesn't improve at 37.600-seat
Martin Stadium, athletic director Jim Livengood
said.
The am hor of the campaign is a twartgy < oun
lr\ song similar to the one Hank Williams )r sings
to open AHt TV's Monday Sight Football It also
inclodes a series of television, radio and billboard
messages
"It's going to lie dynamite." i.ivengood said
Attendam e at home games in rei ent years lias
averaged in the low- to mid-20,000s
The problem U*< ame apparent Inst season, when
only 16,000 fans showed up to watch the 6-2
Cougars play Arizona State in a game that had Rose
Bowl implic ation*
A survey of the Spokane area by researc h and
marketing firms found that most casual fans held
the Washington State* footfialI team in high regard,
hut i ited tin* inconvenience of the 00-mile drive to
Pullman on a curving two-lane highway
The C ougars had played some games eac li sea
son at |oe Alb) Stadium in Spokane for more than
III years, but the last game there « as against UNI.V
in 108 t Martin Stadium was ex|iandeci from 2”.non
to 30,600 seats in 1070, hut the* Cougars contin
ued to play one or two games a season at |oe Alhi
lor the nest four years The biggest attendam e at
|oe Alin was 37.750 against UCLA in 1077.
l ivengood said the new advertising campaign
w ill lx* tied to the < ountrv-western theme song and
emphasize the evi itement of "Came Day on the
P, douse ,i reference to the Pa louse region of south
1First, we have to sell people
on the theme of uHey, you
need to drive to Pullman and
see your hometown team —
the Washington State
Cougars’
— Jim Livengood,
Cougar athletic director
east Washington.
"First, we have to sell people on the theme of
'Hey. you need to drive to Pullman and see your
hometown team — the Washington State Cougars
play Par-10 football," Livengood said. "And then
we have to provide for that experience.”
Athletic department marketers have added post
game band concerts and barbecues, but that has not
kept people from staving away from Martin Stadi
um in droves the past two years.
In addition to the advertising campaign, athletii
offu iuIs are upgrading a toll-free telephone system
and compiling a list of single-game ticket buyers in
hopes of persuading them to attend more.
The Cougars marketers art* incorporating ideas
gleaned from comparisons with similarly sized
si hools in rural locations that are about the same
distance from larger metropolitan areas.
'We re not Nebraska, where we own the whole
state." said Tom Stebbins. the Cougars’ marketing
director "The mountains make it an east-west thing
here in Washington and we just need to own the
east There's really no magical answer We just need
to roll up our sleeves and get to work."
Sophomore forward leaves UA
TUCSON, Ariz (Al’J —
Ktdruk Bohannon, a fi-foot-t)
sophomore forward, will trans
fer from Arizona because of
apparent dissatisfaction over
playing time last season. Tucson
newspapers reported Inst week
The Arizona Daily Star quot
ed Bohannon as saving he'd
considered leaving several
months ago and made a final
decision after the ha skill ha 11
team's spring trip to Australia
and New Zealand
I took can? of the student part
of student-athlete, but the ath
lete s I'm not so happy about."
he told the Star I understand
who was in front of me Inst year
(seniors Kd Stokes and Chris
Mills), hut as far as progress in
practice. I should have played
more li left a hitter taste in my
mouth.''
The Tucson Citu.cn quoted an
unidentified source ns saying
Bohannon believed he should
have been playing more by mid
season
Bohannon, who is from San
Bernardino, Calif., averaged
eight minutes. 2 .6 (mints and 2 2
rebounds per game last season
He was pari of a freshman
recruiting class last season that
was considered one of the
nations best
The Citizen said Bohannon
expected to gain release from
Arizona by this week
Arizona i oach Lute Olson
was out of tow n on a recruiting
trip and unavailable lor com
ment
The Star said Bohannon
hadn't started any transfer
paperwork and quoted an
unidentified source close to the
Arizona program as saying
Bohannon has left the door open
to return each time he's dis
cussed transferring with team
mates and coat hes.
Both newspapers said Bohan
non, who w as ex|w< ted to ho in
Arizona's front-line rotation
next season with junior forward
Ku\ Owes and sophomore ( en
ter Joseph Blair, is ( onsidering
Virginia. Oklahoma. UNLV or
Tennessee
The Citnt-t) said Bohannon
also was interested in Florida
State; the Star said he also was
looking at Long Beach State.
Cougars extend coach’s contract
PULLMAN, Wash (AP)—Washington State has
extended its contrai t with men's basketlxill coach
Kelvin Sampson through the year 2000, the Pacif
ic- 10 Conferent e school says
Athletic tiiret tor Jint I.ivengood did not tfist lost
terms last week
Sampson. 17, has been the Cougars' head t oot h
since 198H His contract was first extended
through 199H after the team's 10-12 finish in 1991.
Washington State's first winning season in eight
years
I.ivengood said the new contract extension was
a reward for the team's 15-12 record last season,
the si hoot's third consecutive winning campaign.
The team finished fifth in the Pet -10 for the third
year in a row.
In 1992, the school won a hid to the National
Invitational Tournament.
"Kelvin has i ontinued to prove why he is one of
the ties! basketball minds in the country." Liven
good said, "lb- has taken Cougar basketball to
another level."
Sampson seemed happy with the new contract.
I think this (contrai t extension) is a reflection
of all the people associated with the Cougar bas
ketball family." Sampson said "It gives the pro
gram stability and gives ret riots a feeling that the
university has faith in me "
Sampson joined Washington State in 1986 as an
assistant to coach I.en Stevens. Sampson was
named coach when Stevens left after the 19H7 sea
son Sampson’s team finished 13-16 his first year,
10-19 in 1989 and 7-22 in 1990.
Sampson's career record at Washington State is
83-92.
Before he came to Washington State, Sampson
was both head coach and an assistant at Montana
Tech.
PleaSe TZ\