Oregon daily emerald. (Eugene, Or.) 1920-2012, February 12, 1993, Page 4A, Image 4

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University radio awaits permit
By Chester Allen
Emerald Repone*
After n three-veer wait. KWVA, the University'*
student-run radio station, t* playing music for lis
teners —- but only on the EMU's stereo system.
KWVA is poised to begin broadcasting to all of
the University and Eugene, but the Federal Com
munication Commission's lengthy licensing
process is muscling the station. KWVA officials
said.
Mike Lovelady. KWVA programming director,
said the station has met all of the FCC's require
ments and must wait for final approval of the sta
tion's permit to install its transmission system
KWVA expected to get the permit early this
month, but the FCC now estimates the station will
receive final approval in mid-March. Once the per
mit is approved, the station is allowed to begin
broadcasting
The FCC lias a backlog of new radio station
applications, and each application takes several
days to process, which has caused the latest delay
in KWVA x final approval. Lovelady said
"It was a really crushing blow to us when the
FCC moved our application back last month,'
Lovelady said "We planned to be on the air in
February, but all things considered, we'll he broad
casting sometime during spring term "
KWVA has been trying to get on the air since the
1989-90 school year, when students voted to estab
lish a student-run radio station During the past
three years, KWVA has spent $100,809 of student
money to get the station on the air
KWVA has had its problems getting a broadcast
license, but the station's application isn't inking
any longer than most other stations, said KWVA
board member Michael O’Leary.
“Even with all the ECC delays, other stations tell
us we're ahead of the game." O'Leary said. 1 hex
said getting a license in under five years is mirac
ulous."
However, Larry Stuker of the FCC's Portland
Operations Bureau said most now radio stations
gel their broadcast license in about two years.
KSHL. a new station in Gleneden Beach, goi it's
license two years after it began the application
process. Stuker said.
Comparing the licensing process between com
mercial and college radio stations is oflen unfair
because most college radio stations have a high
turnover of staff, which hinders the licensing
process, Stuker said.
"The new people have to become acquainted
with all of the requirements, which ore stringent
and complicated." Stuker said
Officials at Eugene radio stations said weaving
through the FGC’s maze of regulations and require
ments is a rigorous, time-consuming process.
Paul Bjornstad. general manager of KWAX. the
University's classical music: station, said KWVA's
decision to move its antenna from a commercial
broadcast tower to the roof of Prince Lucian Camp
hell Hall on campus slowed the licensing process
KWVA moved the antenna because they could
'Even for the
experienced,
dealing with
the FCC can
tea
bureaucratic
nightmare
Ken Martin,
KIEL programming
directoi
noi anoro 10 pay a
month for a spot on the
commercial tower. Bjorn
stad said
Filing the new applica
tion added about in
months to KWVA's pro
cessing time, Hjornstod
said.
"They've done a good
job and got it through
pretty quick, but starting
over with the FCC takes a
lot of time." Bjornstad
said
Ken Martin, program
director tor K/.r.U. said
the FCC is responsible for all the radio and televi
sion broadcast stations in the country, which adds
up to a lot of paperwork.
"You have to deal with a lot of red tape," Martin
said. "Even for the experienced, dealing with the
FCC c an l>e a bureaucratic nightmare."
Although getting KWVA's license has been a
long, hard struggle, Lovelady and O'Leary said
they ve enjoyed teaching themselves how to start
up a radio station.
"Rather than letting someone else do this for us.
we've done it ourselves." O'Leary said "We've
stumbled, taken the next step forward, and stum
bled again, but we've created a radio station."
Lovelady said the closed circuit broadcasts in
the EMU has helped the KWVA staff get used to
programming a radio show and dealing with
record companies.
During the post three months, record companies
have sent KWVA about 500 compact discs,
increasing the station's music library to about
1,100 compact discs and records. Lovelady said
Now he just wants to begin broadcasting.
“When our permit arrives, everybody will hear
about it." Lovelady said. "Not just in the EMU.
but loud and clear over the air."
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