Oregon daily emerald. (Eugene, Or.) 1920-2012, November 13, 1990, Page 4, Image 4

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    G/aws /Conlm Is/F tarns complrlr lab on prrmi sr*s for fasf vn'ii r
Students!
$15.00 off Eye Exam
with Student I.D. Card
rainbow optics
I |]th Avr . iw blwi fttim U of () Frti- parking in back 343-3333
Hours M l Ham 7pmS.it Kant • Spm OITKK KXI'IKI S 11 (0‘to
ALL FINANCIAL
INSTITUTIONS...
*>*
ARE NOT fT J
CREATED \
EQUAL \
Il you believe that all financial institutions arc the
same, perhaps you have not looked into your Credit
Union At U Lane O. business is not conducted as usu
.il We otter a unique approach to financial services As
a cooperative, members have equal vote and say in the
management ol the Credit Union. The result is an at
fordable and responsible way ol providing financial sci
vices
While financial institutions are not created equal,
we happen to believe that all members are Come visit
U-Lanc-O and let us show you the Credit Union way ol
doing business.
Serving U of () students and employees.
11th & Ferry
687-2347
NCUA
CIRRUS
STUDENTS • FACULTY • STAFF
Tlu Uacduatiou
Influenza vaccinations will be given at the
Student Health Center every WEDNESDAY.
THURSDAY, AND FRIDAY FROM 8 00 a m
to 9 00 a m beginning October 24th and
continuing until the end ot Fall term Only
one injection is needed.
Annual tlu immunizations ARE
RECOMMENDED for the following
1 Healthy persons 65 years or older
2 Persons with long term heart or lung
problems
3 Persons with any of the following: kidney
disease, cystic fibrosis, diabetes, anemia,
severe asthma, and conditions which
compromise immune mechanism
Influenza vaccine MAY be given to persons wishing
to reduce their chances of catching the flu. persons
who provide essential community services and stu
dents or others in schools or colleges
Students $3.50
Faculty and Staff $4.00
For more information, call the
STUDENT HEALTH CENTER at (346) 4441
UNIVERSITY
Finding product niche difficult
By Mollie Smith
Emerald Contot>uto<
Competing in a crowded
marketplace and with cars of
excellent quality have been two
obstacles Pal Sherwood has had
to overcome in contributing to
the advertising campaign for
Cetteral Motors' new car. Sat
urn.
Sherwood, senior vice presi
dent at Hal Riney and Partners
in San Francisco, was on cam
pus Monday to talk about the
differences between creating
advertising for established
brands and building a new
brand's identity.
Also present was Peter Ange
los, a senior vice president
with Hal Riney and Partners,
who worked on the Levi 501
account and shared some of the
experiences he had working
with Spike late during the new
campaign
Saturn, created in 1985. is
fighting to "convince people
that Saturn is comparable to.
and better than most. Japanese
cars." Sherwood said. GM's
goal with Saturn is to reinvent
the way cars an? built by return
ing to old American values
such as honesty, integrity and
hard work coupled with people
who really care about the prod
uct they are creating.
Angelos, a University alum
nus, is fac ing a very different
situation. His product. I-evi's
501 jeans, is something every
one knows about. He said the
key to success with an estab
lished brand is "to take the
path of most resistance" with
the advertising. "If it seems
easy, something may b e
wrong." he said.
Hecause the new Levi 501
campaign was to be directed at
youths and because there are so
many types of young people.
Angelos was stuck. He didn't
know how to reach each group
through one campaign. Finally
he decided to ask young peo
ple. He heard from more than
800,000 youths, all of whom
said they like Spike Lee. Why?
"Because he dor’s things we've
never seen and because he's
rich," Angelos said of the re
spondents.
CIA recruitment protest planned
OSPIRG's hunger and home
lessness group will meet at
r> to p m. in EMU Cedar Room
B
Pre-law meeting, featuring a
Eugene civil rights attorney as
a speaker, will meet at 7 :t()
p m in the EMU Board Room
I or information < all 4Hr>-t.9t>2
Et als
l.atin .American Support
Committee general meeting is
at r> .10 p.m in EMU Cenlur\
Room If Call M(i-58‘l7 for
more information
lewish Student Union will
meet at 3 p m in EMU Suite 5.
Call :t4t>-4l<»t> ior more infor
mation
Men Against Rape weekly
meeting will he at 7 p.m in
EMI1 Century Room I) Call
34ti-42(H> ior information
l.iie Choices Support Group.
sponsored bv Women In Tran
sition. meets from 7 to ft to
p m in EMU Century Room C
Registration is required Call
;t4(> 409S or .141. 4000 for more
information.
Student Campaign fur Disar
mament and Students for Go\
eminent Integrity will l>e pro
testing CIA recruitment on
campus at noon in the HMII
Court yard.
Department of Commerce
and International Trade Ad
ministration internship infor
mation and coordination meet
iug will tie at 2 pm in the
KMC Maple Room Call the In
ternational Studies Program at
340 5051 or t it. 2851 fur more
information
Kible sharing and prayer
group meets at 7:30 p m in the
St Thomas Moore Room of the
Newman Center Call 343-7021
for more information
IBM PS/2 windows orient.)
lion, sponsored by the Comput
ing Center, will la- from 2 to 4
p m in Room 110 Volt anologv
Call 340-4394 for details
tlillel's disc ussion group
scheduled lor Tuesday will lie
canceled Call J43-8U20 for
more information
The (aiuncil on International
Kxthange will hold an inform.)
tional session about working
abroad at noon in the KMC
Walnut Room Also, a seminar
on budget travel will be held
from 4 to (> pm in the same In
FREEDOM BOWL
by TRAIN!
*399 pc,p,M.o„
Includes Round Trip on Amtrak j
Hotel Accommodations
Game Ticket
Souvenir T Shirt
Leaves Dec. 27 Returns Dec. 31
CALL TODAY!! 484-7373
ration Call 340-3214 for more
information
CD-ROM tutorial using the
I *S VCI.IT (psychology) index
will he at 12:30 p.m. in the ref
erence area of the Knight Li
brary. Also, a session on using
the Readers' Cuide will be at 4
p.m. in the same location, ((all
34U-230B for more information.
CD-ROM tutorial using the
Si ienre Citation Index will he
at 2:30 p.m. in the reference
area of the Science Library. I-all
348-2308 for information.
Study abroad in Japan or
(iermanv. The Office of Interna
tional Servii es is sponsoring an
informational meeting at 3:30
p.m in KMl! Cedar Room C
about exchange programs in Ja
pan Also, a meeting about
studying in Germany is being
held at :t It) p.m. in the KMl!
Hen Linder Room Call
141) 3207 for more information
Students interested in visit
ing the elderly and handi
capped at the Ivorena Care Cen
ter will lie gathering at the
Newman ((enter parking lot at
3 45 p in Call 343-7021 for
more information.
Work
Overseas!
Britain. Ireland. France. Germany.
Canada. New Zealand. Jamaica,
and Costa Rica tor up to 6 months
Council s Work Abroad Program
culs through all the red tape to
give you an exciting opportunity to
live and work overseas Come to
the information meeting
Tuesday, Nov. 13, Noon
Ert> Mem. U., Walnut Room
Sponsored by Career Placement and
Planning and the Council on International
Educational Exchange
ran low sTutMNTHACuiry Mean
AMO MOM PftOGAAM OMOOMATtOM
cau m-teoo o« taoo-tM-Msa
THE
ULTIMATE
INDOOR
TANNING
MACHINE
We ve got
your tan
when you
want It!
SunStaowcr
on campus
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