Community
Developers hope to revive downtown area
Renovated Broadway building will
include theater cinema and shops
By Travis Bishop
Eme'ald Contributor
Kugene's historic Broadway building is in the midst of rimov.i
lions th.it could bring sparks of life back to the ( it\ s depressed
downtown area, s.lid developer Mark Dooiuin
I loon.in and his assoc iate on this project Scott Hemet, both
graduated from the 1 hiiversitv's Master ot An hitei tore program m
li)H2. Since that time, thev have c ooperated on several projec ts in
eluding the renovation ot a similar building in Kalamazoo, \lic hi
gan in l‘)H8.
Bernet. a resident of San Diego, is currenth out ot town and
could not be reached for comment Denman said tics partner lias
made several three to four du\ trips to Kilgore- to work on the
project and would continue to do so until the renovations were
complete
The two developers originally became interested in the building
when thev helped develop a new lac ditv for Wings Kuterprises a
personal development center, on the second tloor of the building
When this phase of tin* project was completed in lamiarv thev
turned their attention to the rest ot the building.
Doon.m and Iternet see the Broadway building as a vital part ot
the larger projec 1 of bringing life li.u k into the dovv utovv n area in
stead of furthering the "urban spraw 1" that Kugene has seen
"Basically. 1 think our underlying interest in the building is to
make some kind ot contribution to the urban environment in
terms of using existing buildings and spac e to make the area a little’
denser." lineman said, "It seems like something that the down
town is in need of and is going to be a populai spot for (elks to
go."
I’artic ularlv important to the projec.t has been the involvement ot
Siuslaw Valiev Hank, lineman said
"They've been really progressive in terms ot really supporting
this projec t and it wouldn't tie happening without then enthusi
asm behind it." he said
The building has been renamed (Ilf Broadway and will house
several restaurants amt shops as well as a 12 I seat movie anil arts
theater Five tenants, inc luding a pi/./a-bv the slice' e one ession and
a neon-light shop, have already committed to occupy space' in tile'
renovated building.
The' Off Broadway theater, owned and operated liv Steve Hove
will carry several unicpie e tiar.ie ter istie s that other theaters don t
offer, including roc king chair seating and a c ry room so e rv ing tod
ellers won t disturb other moviegoers
Hove' said tie wants to see the theater bee ome a place where cus
turners can ex pee t to see tilings that e annot be seen at ottie'r c me
mas. including live theatric al performanc es that will v irtually split
time with the movies Additionally, the theater will foe us on local
and regional talent, showcasing local photographers and painters
on the walls of the lobby
The selection of tdnis at the' (111 Broadway theater will reflect
Hove's feeling that many good films simply bypass ! tic Kiigene an'a
bee ause they are not shown at one of the c hain theaters in town
I will always be looking for films that wouldn't otherwise get a
chance to show in Kugene. Hove said I here' are a lot ot je'vvels
out there that just aren't m ttic■ main line so the'V don't get shown
here ''
l ie ket jirie e's for the ne'u theater will tie lower than the chain
theaters in town Hove said Price's will average' around S4 at), hut
there will be several eiise eiunts me lulling a student rate tflat e until
Photo bt s«*4ii 1‘irtlnn
I ni\ersit\ .in hitet lure ^riiilu.ites M.irk llonn.in ,uul Si oil lin
net hope th.it In renin.itini; the historit Itrn.nlw.n builtling
thin (.111 brim• h.u A some lile to the ihn\ nlinx n m.ill
drop thr pri( c n! tii kels In about S I
Stunt; (it tilt' tenants m the building will have a l.n>»»■ role in ex
posing people to hugene's downtown area that normally wouldn't
have that i ham e. Doonan said
"I think two major elements are Wings and the theater," he said
"Wings can |usl bring tolks down here that wouldn't lie downtown
normally, hotli tolks trout in town and I think something like tai or
7(1 percent of their c limits are from out of low u
I'he same with the theater I think it's what brings tolks down
town other than folks that are normally working down here and it
also extends the hours as well
Oft Uroadwav is tentatively scheduled to open near the end of
September hut Doonan said that could easily change "We ye
been shooting for the laigene I elebratiun as an opening date he
said "It's really been dependent on these last three tentative lime
line ( onuuitments though, so I think it s going to be lighter
What the developers yvould like to see < rented is a plate that
could druyy people down to Kugencs labeling dovyntovvn mail.
Doonan said More importantly lie see the pro|ei 1 as all example
ot what downtown will need to do more ot in the future
"(leuerally it's tile kind of thing laigene needs ' Doonan said
I think there's going to he more spe< iali/.ed kinds ot things sum
bn to this plates that really combine the pedestrian and business
interests
Cash
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